case on mc donald's cross cultural marketing ppt
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Case study on Mc donalds.TRANSCRIPT
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Case on Mc Donald's cross cultural marketing
By : RANJANI
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Products
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Promotions
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Main issue
Foreign currency fluctuations leading to deterioration of their service and causing problems at global level .
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Related issues
Weak economic circumstancesNeed additional investments to remain in the
marketIncurring high costCompany will have a difficult time establishing
the appropriate level of investment to inject and may not be profitable always.
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Swot analysis
Strengths strict Quality control
methods.Human resource Delivery and walk in orders
within 90 seconds
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weakness
Mc Donalds products as junk food.
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Opportunities
More variety of products with innovation
More and more outlets all over the globe specially in India where different cultures exits.
Changing trends in eating habits towards healthier eating.
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Threats
Main issueChanging trends in
eating habits towards healthier eating.
Agencies like food standard agency and department of health specially concern about people for junk foods.
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Time for ……Question and answers …
Critically examine as how became an epitome of a mix of standardization of its market offerings and cross cultural marketing?
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In the light of the Mc Donald's success story, examine the concept of “think global act local” as a successful principle of global marketing strategy?
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Examine how Mc Donald’s has dramatically managed its marketing mix as part of its international marketing strategy?
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Thank you