Image Repositioning Project

Reference in education for the Health area 15 graduate courses, 20 post-graduate courses, 2 MBAs and a Master’s Over 2,000 students

Transfer brand’s good image in Health to Education Increase visibility in Career and Health media vehicles

Perception survey with ecosystem of the Institution Action plan focused on stakeholders Training teachers to transform them into spokespersons Relationship program with opinion makers

In 12 months Over 700 dedicated articles Over 6 million ROI in spontaneous media Increased visibility for the Institution in the Career, Health and Education segments