case story driving the evolution of a luxury beauty brand · case story driving the evolution of a...
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CASE STORY
Driving the Evolution of a Luxury Beauty Brand
INDUSTRY
ENGAGEMENT
BEAUTY
RESEARCH
UX DESIGN
COPYWRITING
VISUAL DESIGN
“Elevate has been a great partner for Lancôme. They put the time in, they do the research and they present thoughtful designs that resonate with our customers.”
- Matt Proto, Creative Manager, Interactive and E-Business Marketing at Lancôme
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Communication, Efficiency and Quality
Elevate has an ongoing retainer relationship with
Lancôme’s Digital Marketing & Ecommerce team.
Engagements vary from refreshing site creative to
designing new site features and enhancements.
Members of the Lancôme and Elevate teams
collaborate daily to plan, research, ideate and
design solutions that drive sales. Clear, collaborative
communication maintains alignment and efficiency.
Uncovering New Opportunities
In preparation for Halloween, Elevate recommended
that Lancôme leverage existing image content to create
a costume inspiration landing page to drive sales
around the holiday. Elevate provided the design and
copy for the landing page as well as the promotional
placements for Lancome-USA.com and affiliate sites. In
less than one month, Lancôme saw over 300% ROI.
Driving Holiday Sales
Elevate conducted regular brainstorms for Lancôme to
explore new opportunities to help drive their revenue
and we devoted one specifically to the 2016 holiday
shopping season. As a result, we designed a landing
page that featured must-have products for holiday looks
and targeted site creative to drive promotional sales
throughout the season. Our efforts contributed to one of
their most successful shopping seasons to date.
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Self Expression Through Scent
Research shows consumers choose perfumes that reflect
their personality, so we developed copy that plays on this
insight to promote the fragrance engraving offering.
The Difference is in the Details
Large, detailed images of the uniquely crafted fragrance
bottles highlight the personalization opportunity that
engraving provides. Consumers can make their own mark
on these emblematic bottles.
Designing a Journey
We designed a unique product page for the engraving
experience. It adopts design elements from the landing
page, creating consistency throughout.
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In today’s digital landscape, brands are challenged to grow more than just their
ecommerce business. They must engage and retain the customer in the ever-evolving
digital commerce ecosystem.
For more than 14 years, we’ve been entrusted by standard-setting brands such as Redken
5th Ave., Champion Sportswear, Hanes, Giorgio Armani Fragrances & Beauty, YSL Beauté
and Lancôme to create world-class ecommerce experiences.
Driven by design, we create customer-focused websites that pair world class user
experience with a flexible ecommerce platform. Together, we advance your brand by
delivering results and establishing a foundation for future innovation.
ElevateDigitalCommerce.com
328 S. Jefferson St., Fifth Floor Chicago, Illinois 60661 (312) 932-1104
A Digital Commerce Agency