AUGUST 2014

(Creative above or below the line marketing operations)

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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site

Approximately 1.000 of the latest and greatest ads added each month from around the globe

Analyze creative trends, view and monitor the competition, get inspired

Creative library with 150.000 pieces of creative work (all media types)

AUGUST 2014

BrandsMainichiStichting ALS NederlandLand RoverL&PMNissan

Business SectorsMediaCharity, FoundationAutomotivePublishing

Media/ChannelsPackagingSocial MediaDirect MarketingDigital

This month, discover the following…

AgenciesDentsu, JapanPublicis AmsterdamY&R South AfricaDM9Rio, BrazilCritical Mass

AUGUST 2014

Special packaging edition

Fresh News Bottle! A new media

Newspaper readership is declining dramatically among young adults in Japan, so this campaign set out to engage younger readers with the Mainichi Newspaper. It was based on the insight that while newspapers are beginning to seem obsolete to the digital generation, mineral water is still considered an essential part of their daily lives. So the newspaper published an article every day on the mineral water bottle itself…

MEDIA

AUGUST 2014

Click on image to watch the complete case

AUGUST 2014

MEDIA

Special packaging edition

Fresh News Bottle! A new media

This campaign is a follow-up to a project initiated three years ago by the ALS (Amyotrophic Lateral Sclerosis) Foundation and Publicis Amsterdam. The dramatic campaign filmed victims of the incurable disease and aired their requests for donations only after they had passed away. This time, ALS sufferer Gerrit Groeneveld started a Twitter account after his death…

Posthumous Tweets

Original use of social media

CHARITY, FOUNDATION

AUGUST 2014

Click on image to watch the complete case

AUGUST 2014

Posthumous Tweets

Original use of social media

CHARITY, FOUNDATION

After the edible desert survival guide, the personal extinction prevention book and the road-map calendar, Land Rover is back with a useful item for the drivers who face extreme temperatures: the bottle cap. Not only protection from the sun, but also a filter with a top which enables you to drink water directly from the source…

Collectible Item : the Bottle Cap

A new solution to help Land Rover drivers facing hostile environments

AUTOMOTIVE

AUGUST 2014

Click on image to watch the complete case

AUGUST 2014

AUTOMOTIVE

Collectible Item : the Bottle Cap

A new solution to help Land Rover drivers facing hostile environments

Great stories that fit in your pocket

Original takeaway reading

We are living in the era of the small and the digital. But Brazilian publishing company L&PM wanted to show that there’s still space for real books, and that yes, pocket books are really convenient! In order to prove their point, they developed a very pragmatic product demo: they had books printed on the inside of Freesurf’s (Brazilian fashion label) exclusive jeans collection’s pockets. The pockets thus featured great stories, poems and tales from famous authors…

PERSONAL HYGIENEPUBLISHING

AUGUST 2014

SEE THE COMPLETE CASE

AUGUST 2014

Great stories that fit in your pocket

Original takeaway reading

PUBLISHING

Customized digital experience

Virtual Drive

People spend a lot of time online before buying a car, looking for the best options, comparing and checking information. But nothing can be compared to a real test-drive. To introduce the new Nissan Rogue compact, the agency Critical Mass has used Google Maps and Street View technology to create a new digital cinematic experience. The Detour website enables you to make your daily commute in a new original way…

PERSONAL HYGIENEAUTOMOTIVE

AUGUST 2014

SEE THE COMPLETE CASE

AUGUST 2014

Customized digital experience

Virtual Drive

AUTOMOTIVE

Last month showcase

(To see last month’s selection, click HERE) AUGUST 2014

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AUGUST 2014