OCTOBER 2014

(Creative above or below the line marketing operations)

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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site

Approximately 1.000 of the latest and greatest ads added each month from around the globe

Analyze creative trends, view and monitor the competition, get inspired

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OCTOBER 2014

BrandsObservatorPlan BelgiumTime Out Hong KongVolkswagen

Business SectorsMedia, CSRCharities, Non-ProfitEntertainmentRoad Safety, Automotive

Media/ChannelsTelevisionSocial MediaDigitalCinema

This month, discover the following…

AgenciesGeometry, RomaniaDuval GuillaumeCheil Hong KongOgilvy China

OCTOBER 2014

When the TV screen becomes the activation point

“There is nothing wrong with your television set. Do not attempt to adjust the picture.”

Geometry Romania has probably remembered the introduction of the old TV show series “The Outer Limits”. There’s a critical need of blood donors in the country which is not solved by a usual media appeal. Therefore in May 2014, the popular TV news OBSERVATOR was been transformed to show the critical lack of blood. The red component of the usual RGV screen and picture has been removed for each viewer spreading the word of life without red blood…

CSR, MEDIA

OCTOBER 2014

Click on image to watch the complete case

CSR, MEDIA

When the TV screen becomes the activation point

“There is nothing wrong with your television set. Do not attempt to adjust the picture.”

OCTOBER 2014

The International Day of the Girl Child last week reminded us of one of the threats faced by girls around the world: forced marriage. In fact, 27 girls are forced into marriage every minute; that’s 2 every second. Child marriage is a global problem. It violates girls' human rights, curtails their education, harms their health and sharply constrains their future. By hijacking the age suitability warnings screened before 12+ movie trailers on TV, in movie theaters and even with pre-roll videos on the Internet…

Plan Belgium hijacks parental advisory notices

Communicating before the movie starts

CHARITIES/NON-PROFIT

OCTOBER 2014

Click on image to watch the complete case

Plan Belgium hijacks parental advisory noticesCommunicating before the movie starts

CHARITIES/NON-PROFIT

OCTOBER 2014

Ad blockers or pop-up blockers not only threaten the survival of a lot of websites, but also challenge creative advertising. Time Out’s mission is to help its readers to make the most of their "time out". In a busy and hyper-connected city like Hong Kong, do people still have the time to look at magazines? To stand out from the crowd and reach people when they’re still looking at their favorite websites, Cheil has used the pop-up blocker technology…

Time Out to know what’s happening in Hong Kong through a digital communication

Switch the ad banners for a useful information

MEDIA / ENTERTAINMENT

OCTOBER 2014

Click on image to watch the complete case

Time Out to know what’s happening in Hong Kong through a digital communicationSwitch the ad banners for a useful information

MEDIA / ENTERTAINMENT

OCTOBER 2014

Mobile use is a leading cause of deaths behind the wheel. That is the topic of one of the latest CSR cinema campaigns from Volkswagen in Hong Kong, to highlight the danger of texting while driving. The ad was broadcast in the movie theater, and started with a someones perspective of driving a car on a empty road. Then the theater used a location-based broadcaster to send texts to the public in the movie theater whereas the movie continued to play...

PERSONAL HYGIENE

Interactive cinema ad

PSA Stunt for road safety

ROAD SAFETY/CSR/AUTOMOTIVE

OCTOBER 2014

SEE THE COMPLETE CASE

Interactive cinema adPSA Stunt for road safety

ROAD SAFETY/CSR/AUTOMOTIVE

OCTOBER 2014

Last month showcase

(To see last month’s selection, click HERE) OCTOBER 2014

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