case studies-mining-social
TRANSCRIPT
Case Studies: Mining Social for Story IdeasNovember 2012
Coming up later today…
NPR Reporter Kirk Siegler on Using Social Media in Reporting
2 p.m. EST
Register here: http://bit.ly/npr-kirk
This Week
• No assignment!
• Want to get ahead? We have some exercises in the guide:
http://bit.ly/npr-social-training
• Twitter contest continues. Find the list here: http://bit.ly/twitter-contest-list
Coming up next week…
What Types of Local Content Trigger Engagement
Tuesday, November 2711 a.m. EST2 p.m. EST
Wednesday, November 2811 a.m. EST2 p.m. EST
ReportingUsing social media to find sources and story
ideas
DistributionSharing your content on social media, engaging
with people
CreationProducing content that
people will share
A Successful Social Media Plan
ReportingUsing social media to find sources and story
ideas
DistributionSharing your content on social media, engaging
with people
CreationProducing content that
people will share
A Successful Social Media Plan
10 Case Studies in Using Social Media to
Find Story Ideas
2 ounces of marijuana
The Late-Breaking Tweet
"In there was a tweet from a Tyler T.V. station about a college that closed its doors and furloughed all but 11 employees for a major financial restructuring. I just glanced over the story and decided to take the big points and toss up a three- or four-line story."
-Jerrod Knight, GM, KETR
San Francisco Time-Lapse
Long Lines at the DMV
“I saw a tweet that someone was still waiting a long time in line at the DMV, so I checked the wait times on the DMV site and saw that they were still quite long.”
-Emilie Mutert, KCUR
Why move to Austin?
The Long-Tailed Weasel
The Lobster Whisperer
The Hidden City
The Oakland Fire
The Illegal Tweets
Coming up later today…
NPR Reporter Kirk Siegler on Using Social Media in Reporting
2 p.m. EST
Register here: http://bit.ly/npr-kirk
This Week
• No assignment!
• Want to get ahead? We have some exercises in the guide:
http://bit.ly/npr-social-training
• Twitter contest continues. Find the list here: http://bit.ly/twitter-contest-list
Coming up next week…
What Types of Local Content Trigger Engagement
Tuesday, November 2711 a.m. EST2 p.m. EST
Wednesday, November 2811 a.m. EST2 p.m. EST
