case studies politics

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Case Studies Delivering Branded Content, Brands, Content and Politics using Social Media Brad Keeling @bradatslice

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Page 1: Case Studies Politics

Case StudiesDelivering

Branded Content, Brands, Contentand Politics

usingSocial Media

Brad Keeling@bradatslice

Page 2: Case Studies Politics

#inclasswithbradPompeii 79AD

Page 3: Case Studies Politics

#inclasswithbrad

Electoral inscription from Pompeii depicting Mercury. Officina of Verecundus IIvir(um) i(ure) d(icundo) d(ignum) r(ei) p(ublicae) o(ro) v(os) f(aciatis)

This translates as “I ask you to elect Holconius Priscus duovir. He is worthy of holding office”.

PoliticsPompeii 79AD

Page 4: Case Studies Politics

#inclasswithbrad

PoliticsSydney 2011 AD

Electoral inscriptions from Sydney depicting slogans “Keep Carmel” and “Keep Verity” featuring Carmel Tebbutt and Verity Firth

Page 5: Case Studies Politics

#inclasswithbrad

PoliticsSydney 2011 AD

@Keep_Carmel Case Study

Identical campaigns in many ways with one glaring difference. Carmel used Twitter and Verity didn’t.

Carmel won by a few hundred votes. Verity lost by a few hundred.

Page 6: Case Studies Politics

#inclasswithbrad

@bradatsliceCase Studies can be found at www.onesmallplanet.com.au