case study: 1010 project
TRANSCRIPT
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
What does The 1010 Project do?
The 1010 Project is a nonprofit organization that provides income-generating grants to indigenous development partners in Kenya and raises awareness in the United States on behalf of the global poor.
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Website Twitter Facebook
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Uses online donating features
HOMEPAGE
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Has links to social media
HOMEPAGE
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
All of their contact information is easily accessible
HOMEPAGE
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Newsletter Sign Up
HOMEPAGE
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Uses Video
HOMEPAGE
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
RSS Feed
HOMEPAGE
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Search Function
BLOG
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
BLOG
Use Keywords in Title of Post
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
BLOG
Comment Section
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
BLOG
Subscribe to RSS Feed
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
BLOG
Newsletter Sign Up
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
BLOG
Donation
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Search Function
BLOG
Use Keywords in Title of Post
Comment Section
Subscribe to RSS Feed
Newsletter Sign Up
Donation
![Page 17: Case Study: 1010 Project](https://reader035.vdocuments.net/reader035/viewer/2022070315/554ed139b4c9053c4b8b54ff/html5/thumbnails/17.jpg)
CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
TWITTERUsername includes Organization name
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Avatar is Organization Logo
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Bio includes Keywords
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Website URL
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Custom Background Image
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Use Hashtags
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
TWITTERUsername includes Organization name
Avatar is Organization Logo
Bio includes Keywords
Website URL
Custom Background Image
Use Hashtags
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
FACEBOOKAvatar is Company Logo
Use Keywords in Profile
Use Keywords in Description
Listed Officers
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CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
FACEBOOKAvatar is Company Logo
![Page 26: Case Study: 1010 Project](https://reader035.vdocuments.net/reader035/viewer/2022070315/554ed139b4c9053c4b8b54ff/html5/thumbnails/26.jpg)
CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Use Keywords in Profile
![Page 27: Case Study: 1010 Project](https://reader035.vdocuments.net/reader035/viewer/2022070315/554ed139b4c9053c4b8b54ff/html5/thumbnails/27.jpg)
CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Use Keywords in Description
![Page 28: Case Study: 1010 Project](https://reader035.vdocuments.net/reader035/viewer/2022070315/554ed139b4c9053c4b8b54ff/html5/thumbnails/28.jpg)
CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
Listed Officers
![Page 29: Case Study: 1010 Project](https://reader035.vdocuments.net/reader035/viewer/2022070315/554ed139b4c9053c4b8b54ff/html5/thumbnails/29.jpg)
CASE STUDY: 1010 PROJECT
The Non-Profit Marketing Foundation
How Non-Profits are Using Social Media Well
FACEBOOKAvatar is Company Logo
Use Keywords in Profile
Use Keywords in Description
Listed Officers