case study 4 sanika kadam
TRANSCRIPT
Extel
Contents
About Us: ABC Events
Our Aim
Extel Fun Fest
Social Media Contest
Fest Pictures
Contest Results & Winners
2
Winner Analysis
Per Town Analysis
Contestant Gender
Distribution
Contestant Age
Demographics
Overview
Our Aim
Promote the Extel Euphoria
To create a large
online event
To attract a high
school and
college crowd
4
Extel
Extel Fun Fest
Live Gigs
Top Artists Popular Amongst the Youth
Great Food
Street Stalls with a wide assortment of mouth-watering treats
Extel Euphoria Launch
Unveiling the new phone and announcement of the contest winners
5
Extel
Social Media Contest
Contestant must post/tweet a picture of the Extel Euphoria on
Instagram, Facebook, and/or Twitter along with why they love the
phone.
Posts must use the hashtag #extelfunfest
Sign up at www.extelmobiles.com/extelfunfest/signup
High school/college students i.e. 13-22 year olds
10 most popular posts win an Extel Euphoria
Winners to be announced and awarded at the Extel Fun Fest
6
Extel
Contest Results and Winners
8
Rank Name Total Like, Shares, & Retweets
1 Larissa D'Souza 1015
2 Rohith Reji 904
3 George Chirayath 874
4 Liana D'Souza 836
5 S.Muralidharan 741
6 Mahira Shah 683
7 Muskaan Punjabi 678
8 Datta Shankar Dalvi 675
9 Pooja Vaswani 671
10 Janani Venkateswaran 668
Total Contestants 527
Total Likes65,141
Total Shares3,840
Total Retweets 58,571
Extel
Overview
Largest Consumers
College Students
16-17 Year Olds
Most Popular Areas
Bandra
Juhu
Khar
Santacruz
14