case study: b-bar restaurant gets its mobile app (powered by snaplion)
DESCRIPTION
SnapLion helps B-Bar go Mobile! The mouth-watering B-Bar app is now available for download on the Google Play store (http://bit.ly/13HFfgv) and iTunes store (http://bit.ly/1bk56g9).TRANSCRIPT
HOW A RESTAURANT LEVERAGES MOBILE APPS. TO INCREASE ITS REVENUE
A CASE STUDY :- Buddha Bar (B-Bar)
A CASE STUDY Buddha Bar (B-Bar)
RESTAURANT MOBILE APP
Case Study – Buddha BarCategory: Restaurant/BarApp Announce Date: June 2, 2013
Available on
About B-Bar
Introduced by George V Eatertainment, the evangelists of luxury dining in association with Anika International, B-Bar is a über-luxe restaurant-bar-lounge in New Delhi. Spread over 12,000 sqft. at Select City Walk, Saket, New Delhi, B-Bar can seat 330 guests and has four private dining rooms.
B-Bar started its operations in June, 2012 at New Delhi. Akin to the peaceful resting Samurai, seated majestically in the restaurant, B-bar has added an international flavor to Delhi’s night life. The gripping experience of world and lounge music at B-Bar permeates the delicately and ingeniously curated menu that offers a fusion of Asian cuisines.
While Brand, PR, a great location, and advertising facilitated successful
launch in a competitive market, the management needed a way to:
Brand their restaurant on iPhones/Android smartphones of customers Stay on top of customer’s minds Create a loyal base of repeat customers that drives profitability for the years
to come.
The Problem
B-Bar decided to create a custom iPhone and Android app with three
primary goals:
To support its premium branding To provide a quick and easy way for customers to reserve tables, get
directions To provide an effective two-way communication channel between the
restaurant and its customers
The Solution: Mobile App
• Leading brands -Midival Punditz, Anoushka Shankar, Sunburn, Submerge Entertainment, and Punjab Kings XI – trust SnapLion.
• Highly rated apps (powered by SnapLion) available on iTunes/Google Play store.
• SAAS based monthly billing model ($99/month) – no risks involved!
• App building – quick , easy and inexpensive
A Decision that Worked Very Well for B-Bar!
Why SnapLion?
• Push Notifications: Push messages about B-Bar’s deals, offers, celebrations, happy hours or new menus.
• Fan Wall: Customers engage with each other and B-Bar through comments and pictures on a platform controlled by B-Bar.
• Gallery: B-Bar showcases its photos of pan-Asian design, posh interiors, décor, mood lighting, large space and the resting Samurai.
• Music: Customers can swoon to these extremely popular music tracks composed by resident DJs of B-Bar, while using the app.
Features
• Proximity Alerts: The customers are notified about B-Bar’s offers, events, discounts if they’re somewhere near the restaurant with location services “ON” on their smartphones.
• One-touch Reservations: Smarter reservation for customers with just a tap.
• Digital Menu: B-Bar’s Digital Menu with scrumptious images of dishes to help customers make instant choice.
• Loyalty Points: B-Bar’s token of appreciation to acknowledge the repeat visits of its loyal customers.
• And many more!
Features
Online
B-Bar pushed updates about its App Launch on all its digital properties including its highly liked Facebook page.
App graphics are displayed on its corporate website to make the website visitors aware about the app
A pop-up message flashes about B-Bar app and the discount offer that one gets on downloading their app, when a customer searches for B-Bar on their mobile device.
App Download & Engagement Drive
Offline
B-Bar adds a custom menu and bill insert when a customer sits down to devour its delectable menu, and once when the bill hits his/her table as a reminder to download the app and grab a 20% off on their next reservations made from within the app.
Discounts
20% OFF on all reservations made from within the app.
App Download & Engagement Drive
The Result
June 2, 2013 June 9,2013 June 16,2013 June 23,2013 July 1,20130
50
100
150
200
250
300
350
73
100
144
220
301# of B-Bar App Downloads
200+ downloads in 30 days 5 in-app reservations
SnapLion – We Build Beautiful Mobile Apps
Contact
Email: [email protected]
Mob: (+91) 9958678124 Blog: www.snaplion.com/blog
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