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CASE STUDY 1055 N High St, Columbus, OH 43201 614-294-0662 www.ibelagency.com [email protected] THE CLIENT: Mid-Ohio Regional Planning Commision (MORPC) The Mid-Ohio Regional Planning Commission (MORPC) is a voluntary association of Central Ohio governments and regional organizations, which envisions and embraces innovative directions in transportation, energy, housing, land use, the environment and economic prosperity. MORPC initiates transformative programming and innovative public policy throughout the 12 counties of the Columbus Region. After a competitive RFP process, Ibel Agency was chosen to redesign the MORPC website. THE CHALLENGE: An outdated and inflexible content management system (CMS) The previous MORPC website had an outdated look and the back-end technology was no longer compatible with their new content management system. The users of the site had a hard time accesing the information they were looking for and the site was not responsive. The outdated content management system made it difficult and time consuming to add and update content on a regular basis. THE SOLUTION: Leveraging the new CMS for a simplified user experience Together with the marketing and IT team of MORPC, we developed a new custom website that is fully integrated with their new content management system (CMS). Our integrated work process allowed us to finish the site development on time and on budget. The new modular site is user friendly and fully responsive. Now MORPC staff can add information to different areas of the site with one simple entry. 111 Liberty Street Suite 100 Columbus, Ohio 43215 614.228.2663 www.morpc.org Mobile Homepage Tablet Homepage MORPC Website Homepage

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CASE STUDY

1055 N High St, Columbus, OH 43201 614-294-0662 www.ibelagency.com [email protected]

The ClienT:

Mid-Ohio Regional Planning Commision (MORPC)

The Mid-Ohio Regional Planning Commission (MORPC) is a voluntary association of Central Ohio governments and regional organizations, which envisions and embraces innovative directions in transportation, energy, housing, land use, the environment and economic prosperity. MORPC initiates transformative programming and innovative public policy throughout the 12 counties of the Columbus Region. After a competitive RFP process, Ibel Agency was chosen to redesign the MORPC website.

The Challenge:

An outdated and inflexible content management system (CMS)

The previous MORPC website had an outdated look and the back-end technology was no longer compatible with their new content management system. The users of the site had a hard time accesing the information they were looking for and the site was not responsive. The outdated content management system made it difficult and time consuming to add and update content on a regular basis.

The SoluTion:

Leveraging the new CMS for a simplified user experience

Together with the marketing and IT team of MORPC, we developed a new custom website that is fully integrated with their new content management system (CMS). Our integrated work process allowed us to finish the site development on time and on budget. The new modular site is user friendly and fully responsive. Now MORPC staff can add information to different areas of the site with one simple entry.

111 Liberty Street Suite 100Columbus, Ohio 43215

614.228.2663www.morpc.org

Mobile Homepage Tablet Homepage

MORPC Website Homepage

CASE STUDY

1055 N High St, Columbus, OH 43201 614-294-0662 www.ibelagency.com [email protected]

The ReSulT:

A website that reflects the mission of MORPC

The new MORPC site has gotten very good feedback from community leaders, government officials and the general public. The content- heavy site now has a simple navigation and an additional calendar feature that makes it much easier for the visitor to find relevant information. The easy and convenient user experience elevates the positive image of the organization. The easy, one-point data entry features have saved the MORPC staff a tremendous amount of time.

The SuMMaRY:

We became an extension of the MORPC team to help them reach their goal

The design and development of MORPC’s new website was a great example of how our staff integrates itself into the existing skill set of our clients. Together with the MORPC team, we were able to overcome all technical and communication obstacles and to implement a site that is built with a variety of best practices in mind. Building on this positive work experience, Ibel Agency was chosen as the new design agency of record for MORPC.

“Ibel Agency was wonderful to work with during the redesign of our website. Their team is incredibly talented, providing valuable insight on website best practices from design to interactivity. They were very organized and accommodating to our needs, allowing the project to run smoothly from start to finish. The result is a sharp, mobile-friendly design that we have received lots of compliments on! I highly recommend working with Ibel Agency for any design needs.”

— Sarah Criss McQuade, Online Communications Coordinator, MORPC

Transportation Oveview Page with Modules

Studies & Plans Page with Drop-Down Menu

Clean Ohio Fund Page with Information Tables

CASE STUDY

1055 N High St, Columbus, OH 43201 614-294-0662 www.ibelagency.com [email protected]

Custom Calendar

For more detailed information visit our website at www.ibelagency.com.