B A C K G R O U N D

In 2013, after spending 17 years at automotive design firm ESG Engineering, Paul Elio launched Elio Motors. His idea... To disrupt the automobile industry with an affordable $6,800 American made vehicle that gets 84 MPG. By early 2015, Elio Motors had raised more than $70 million through venture capital and received over 45,000 vehicle reservations. However, launching a car company requires a lot more capital than a typical startup. It was estimated that Elio Motors would need to raise additional capital to begin producing vehicles. Needless to say, Elio Motors needed additional funding. With recent changes in the law due to the JOBS Act and Regulation A+, Elio Motors was provided with a new option for raising funds. Working with StartEngine, Elio Motors became one of the first companies to present ownership opportunities to the general public (including accredited and nonaccredited investors) through equity crowdfunding.

E L I O M O T O R S A L T E R I N G T H E C O U R S E O F T R A N S P O R T A T I O N

R E S U L T S

On June 19th, 2015, Elio Motors officially launched their “Testing the Waters” campaign on StartEngine to gauge interest in their offering. With a concentrated marketing plan and considerable press coverage they quickly surpassed their goal and chose to file a Form 1A with the Security Exchange Commission.

By the time Elio was authorized to begin selling shares on November 22, 2015 for $12 each, they had received more than $47 million in indicated interest. Following the live offering on StartEngine, Elio Motors made history by closing the first ever Regulation A+ offering on February 1, 2016, with a successful raise of nearly $17 million and over 6,600 shareholders.

On February 16, 2016 Elio Motors made history again and launched their stock offering on the OTCQX market.

CASE STUDY

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Regulation A+ Crowdfunding (Title IV) is still a new industry, and few offerings have closed. Future offerings cannot expect to achieve similar results.

increase in vehicle reservations

in investments received from more than 6,600 investors

increase in social media followers

Elio Motors had a number of strategies that allowed the company to achieve such groundbreaking results from their Regulation A+ equity crowdfunding campaign.

Here are a few that we found most notable:

Elio Motors had a tremendous advantage because of all their marketing efforts prior to the campaign. When it was time to launch their campaign they had:

303,800 newsletter subscribers

E L E M E N T S O F S U C C E S S

P R E - C A M PA I G N

YouTube views

Redirected ElioMotors.com to StartEngine for a period of time and focused media buy efforts directly towards the equity crowdfunding campaign.

L I V E C A M PA I G N

Facebook followers

1M

100,000

4%

$16.9M

19%

C O N C L U S I O N

In the true spirit of democratizing investment opportunities, StartEngine and Elio Motors provided access to this offering to both accredited and unaccredited investors.

By pioneering this space together, not only did they show the world what is possible, but Elio Motors went on to become the first successful Regulation A+ offering to close.

Povided opportunities for reservation holders to get in first for a limited time.

Elio Motors also hired a marketing team with specialized experience in equity crowdfunding that helped them to do the following key activites:• Developed a theme to inspire the crowd which

was consistently branded and used throughout the campaign.

AlterTheCourse#

• Executed an effective influencer marketing strategy which involved YouTube stars test driving the Elio, creating original content, and sharing it with their audiences.

Incredible press coverage on Elio Motors has been provided by leading sources.

R E S U L T S B Y T H E N U M B E R S

Regulation A+ equity crowdfunding campaign to close funding round

in indicated interest received from more than 11,900 reservation holders

1st$47.5M