case study: charlotte & jane objectives: launch 50s inspired fashion brand to media and key...
TRANSCRIPT
Case Study: Charlotte & Jane
Objectives:• Launch 50’s inspired fashion brand to media and
key target audiences• Position Charlotte & Jane as a new ethical Irish
brand specialising in the ‘perfect’ dress• Raise the profile of the Charlotte & Jane brand to
increase online purchases from their website and encourage key boutiques across Ireland to stock the brand
Activities
• Targeted media relations – Announcement Press Release targeting:
• National fashion editors and journalists• Key stylists across print and broadcast• Regional fashion writers• Bloggers• Consumer ‘What’s Hot’
• Providing consultation on online presence– Facebook– Blog– Twitter
• Exclusive viewings – Key media contacts– General public
• Photoshoots
Results
• Excellent response from media with ongoing positive and consistent coverage– Front cover of the Irish Times Magazine– Front cover of Your Life supplement in the Irish Mirror
• Positive response from media and the public to the Charlotte & Jane Exclusive Viewings
• Numerous print and broadcast features in progress
• Charlotte & Jane online sales have increased dramatically with two boutiques requesting to stock their dresses within the first two weeks of PR activity