Choosing to invest in PR was a big step for both myself and my business. To be honest I was stretching a bit financially to make it happen... I was taking a leap of faith and making a big investment to help

grow my brand. The ROI has been 10 fold if not priceless. I have had the opportunity to contribute to so many notable publications and media features. These opportunities have been made possible because of my relationship with DPM. Working with Shea and Nicole has been such an amazing experience.

Their connections and collaborative approach was the missing element I needed to amplify my brand. — Corey Phelps, Founder, and CEO of CultivateByCorey.com

‘‘’’

About Corey PhelpsAs a NASM certified personal trainer, holding a B.S. in nutritional sciences, as well as certifications in TRX, Pilates, Yoga, and Spinning, Corey Phelps runs a mobile fitness company—Cultivate365. Her services range from personalized fitness programs, nutrition plans, and mindset strategies, offering a comprehensive approach to improve an individual’s WELLBEING.

OUR CHALLENGENever having done PR prior, Corey and her online company—Cultivate By Corey— had virtually no previous press. A blank slate, Corey came to DPM with some goals in mind:■ Familiarize members of the health and wellness community with Corey and her Cultivate365 program.■ Create lasting relationships with media persons, positioning Corey as a dependable source for future stories and coverage.■ Secure traditional media coverage among outlets who serve as an authoritative voice in the industry.

OUR STRATEGY AND RESULTSUtilizing Corey’s fitness and nutrition prowess, our team crafted editorial materials with original angles to break through the crowded fitness marketplace. In addition, Corey worked with our team to curate original workout routines, nutritional recipes, and offer positive mindset tips, which were reflective of the Cultivate365 program. DPM used Corey’s approachable ‘simplify to amplify’ motto to catch the attention of print and digital editors and freelance writers.

DPM secured over 65 pieces of coverage for Corey and the Cultivate365 fitness program, including outlets like Organic Authority, Well+Good, POPSUGAR, Yoga Journal, Shape, Elite Daily, Washingtonian, Women’s Health, Livestrong, Men’s Journal, Oxygen Magazine, and more. The team also secured a segment on a local news station, Great Day Washington, to promote Corey as a local D.C. fitness and nutrition expert.

11620 Wilshire Blvd., 9th Floor • Los Angeles, CA 310-362-6131 • dunnpelliermedia.com

CASE STUDY: Corey Phelps - Cultivate 365 www.cultivatebycorey.com

December 2017 December 2018 December 2019

UVM

0

100,000,000

200,000,000

300,000,000

400,000,000

COVERAGE INCLUDED:Client ProgressSince we began workingwith Corey PhelpsSince Corey joined DPM in January 2018, her media coverage has increased tremendously. With over 65 peices of coverage, Corey has grown into a trustworthy voice in a crowded industry.

Unique Visitors Per Month (UVM) for Corey Phelps