case study “ek prashn swacchata ki oor” a swachh bharat
TRANSCRIPT
TECHKILLA TECHNOLOGIES (P) (L) | +91 90692 00460 | [email protected] | www.techkilla.com
CASE STUDY
CLIENT Karvy Corporate
CONCEPT The questionnaire was designed not only to spread awareness but would also be used to collect the Swachhata awareness data of a city or a state. Also, the participants could collect the certification under this program and also get a chance to become Swachhata Ambassador of respective cities or even win prize money from sponsors.
EVENT SWACHH SURVEKSHAN 2019
Award Ceremony, 6th March 2019
ASK To spread awareness about Swachhata Mission and attract Swachhagrahi to engage, participate and take part into understanding the need of cleanliness and get the answers of the need of Swachhata in the country and in their state, city, area & neighborhood.
SOLUTION We all get very well excited in playing “KBC play along” that too without even getting any rewards or certificates only because it increases our knowledge, creates a competitive attitude and motivates more when answered correctly. Keeping this in mind we created a Swachhata Quiz application – “Ek Prashn Swachhata Ki Oor” that is a plug and play application without having any hassle in installation.
WATCH THE DEMO https://www.youtube.com/watch?v=LTq4ZVxxzMg
NUMBERS TO SPEAK Event duration – 1 Day Entries – 1500 active participants Promotion – 850+ awardees that e-mailed their certificates and posted on social media
SNAPSHOT
“Ek prashn swacchata ki oor” A Swachh Bharat initiative
TECHKILLA TECHNOLOGIES (P) (L) | +91 90692 00460 | [email protected] | www.techkilla.com
CASE STUDY
CLIENT Karvy Corporate
CONCEPT This idea was the digital simulation of a manual waste segregation process that is very common but is often ignored or skipped. Most people are not even aware of dry waste and wet waste. With this gaming platform, users registered the idea of waste segregation and were also thrilled to compete with their Swachhata awareness to get rewarded.
EVENT SWACHH SURVEKSHAN 2019
Award Ceremony, 6th March 2019
ASK To spread awareness about Swachhata Mission and attract Swachhagrahi to engage, participate and take part into understanding the need of cleanliness and be aware of different type of wastes and their right places. Most of the people will be aware of green bins and blue bins as introduced by the GOI but how many knows what waste should be kept into which color bins.
SOLUTION A gaming application (gaming because, people are very keen to play games in their free times) that involves registration, background places that requires cleanliness, cleanliness challenge wherein participants will have to digitally segregate the waste which is lying down into their right bins i.e. wet waste into green bin and dry waste into blue bin using motion sensors.
WATCH THE DEMO https://www.youtube.com/watch?v=RQ-ebjA1aGg
NUMBERS TO SPEAK Event duration – 1 Day Entries – 1500 active participants Promotion – 850+ awardees that e-mailed their certificates and posted on social media
SNAPSHOT
“Ek prashn swacchata ki oor” Swachhagrahi – Digital Waste Segregation
CLIENT Colgate
CASE STUDYHow Colgate engaged 3000 + participants at its booth with over 1600 competitors
EVENT AEEDC Dubai (Colgate Pain out relief, sensitivity, mechanical cleaning etc. launch)
ASK To create an awe experience at Colgate booth that engages dental caring customers. Continuing to build momentum for the Colgate brand while increasing emotional engagement, affinity, awareness, trial, and repeat sales.
SOLUTION At different sections, we had placed different ideas for crowd to get interact directly to the product and get rewards (samples) from Colgate. Slingshot has been turned up an excellent idea for this launch. Users had to attend the pain out relief section and capture their selfie, enter the details and shoot to the screen to remove the tooth decay.
WATCH THE DEMO https://www.youtube.com/watch?v=68vs6n54GH0
NUMBERS TO SPEAK Event Duration - 3 daysEntries - 3000Promotion - Colgate opt-ins of 87% entries (2600 participation out of 3000 entries)Recognition - Voted by over 90% participants as the best Activity Award given by AEEDC community
CONCEPT Incentive (goodies) were given to all participants upon completion of this activity. Every participant not just attended but got engaged for a particular amount of time on the booth at the same time interacting and enquiring about more products from Colgate. It was so much fun that participants waited in queues to play the slingshot.
SNAPSHOT
TECHKILLA TECHNOLOGIES (P) (L) | +91 90692 00460 | [email protected] | www.techkilla.com
CLIENT Yamaha India
CASE STUDYYamaha new product launch - Rayzr & Facino in India
EVENT Swag Bash - Yamaha Rayzr and Facino launch in India. Cities - Bangalore, Pune, Goa, Delhi, Kolkata, Chennai & Kochi
ASK To create an innovative way for customer to engage with Yamaha brand and feel the Yamaha swag while increasing the reach of Yamaha Ad commercial on social media, generating leads and product enquiries.
SOLUTION A swag studio was placed and a video smash application was developed where participants can engage themselves with the brand in a swaggy way. The entire set-up allowed the participants to show their swag and win goodies from Yamaha
WATCH THE DEMO https://www.youtube.com/watch?v=oY2uQQEkQj8https://www.youtube.com/watch?v=i5bKi8ntK68
NUMBERS TO SPEAK Event Duration - 2 days in each city & during the auto expo 2018Entries - 5000+ entries combined of all eventsBenefits to the brand - contact details of each participants, feedback on the product launch, direct engagement with the target audience, and new sales leads.Promotion - more than 75% participants showed interest in the product. Recognition - The campaign was successfully continued for more than 2.5 years
CONCEPT The act involved participants to learn a few dance steps from Yamaha Ad commercial video with the help of a professional choreographer and record their performance while the chorus is played in background. They can see the preview and then share directly on social media (facebook, insta, twitter or email) and win goodies from Yamaha.
SNAPSHOT
TECHKILLA TECHNOLOGIES (P) (L) | +91 90692 00460 | [email protected] | www.techkilla.com
CLIENT PepsiCo India
CASE STUDYHow PepsiCo engaged the festive mindset of 1500+ garba attendees during Navratri
EVENT Navratre Festival Event sponsored by PepsiCoAhmedabad
ASK To blend the festivity of Navratri with fun and entertainment and engage the garba attendees in such a manner that they register PepsiCo brand in their sub-conscious mind whereby increasing the brand re-call and affinity
SOLUTION Navratri is a well known festival for Garba. So we decided to introduce a digital form of Garba played with Digital Dandiya uniquely branded with PepsiCo brand. Each dandiya was technologically embedded to glow up when touched across its couple pair. Every participant was given the task to play and find their partner in the group of attendees. Once the pair matches up, their power couple picture is shown on a big screen.
WATCH THE DEMO https://www.youtube.com/watch?v=CE2eU9DnCtc
NUMBERS TO SPEAK Event Duration - 6 daysEntries - 1000+Promotion - PepsiCo opt-ins of 60% entries (750 participation out of 1200 entries)Recognition - 100+ participants got rewarded and shared their pictures and experience on social media.
CONCEPT Each participant had a pair of Digital Dandiya given at the Pepsi counter. Participant had to register by entering their social details on a registration app developed by us. Dandiyas were coded with a logic that once a dandiya tap on its coupled dandiya, their dandiya color will be changed and the couple picture will be displayed to the screen as Power Couple of he day. The couple that matched up also got a gift hamper from PepsiCo.
SNAPSHOT
TECHKILLA TECHNOLOGIES (P) (L) | +91 90692 00460 | [email protected] | www.techkilla.com
CLIENT Lovely Professional University, LPU Punjab
CASE STUDYHow LPU managed to give live campus experience to 10K+ attendees in a single day
EVENT Explorica, the Annual Cultural Festival of LPUJalandhar
ASK To create a Virtual Experience of the finest amenities of the university that was difficult to cover physically in a day’s time. It was intended to give unique and technology sound experience connected with social media to the students who wanted to explore university for their graduation or post-graduation programs.
SOLUTION An AR based Kinect photo booth application was developed that allowed participants to browse through various amenities on the campus and virtually be present at those locations, click their picture and share on social media.
WATCH THE DEMO https://www.youtube.com/watch?v=Q8LSexEnMgk&t=10s
NUMBERS TO SPEAK Event Duration - 2 daysEntries - 10,000 +Promotion - LPU opt-ins of 50% entries (5000+ participation out of 10,000 entries)Recognition - 5000+ participants shared their pictures and experience on social media that got multiple likes and shares.
CONCEPT The entire set-up involved a Kinect sensor on top of the screen with a plasma for showing output and an internet connection for social media sharing and emailer. More than 50 themes were designed catering to various campus amenities. User would stand in-front of the screen and use some hand gestures (swipe, pinch, push etc.) in order to control the actions over the screen. They could swipe to change the background or push to click the picture or pinch to activate the social media sharing options to get goodies & vouchers.
SNAPSHOT
TECHKILLA TECHNOLOGIES (P) (L) | +91 90692 00460 | [email protected] | www.techkilla.com
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