case study: engaging the united way facebook audience with compelling content!

How AliveNow created great content for the NGO, United Way Bengaluru, on their Facebook page over

a 3 month period and increased reach and engagement.

Case Study: Engaging the United Way Facebook audience with compelling

content!

About United Way of Bengaluru

For over 125 years, United Way has mobilized volunteers to address issues within environment, education, health and livelihood. A volunteer-led, nonprofit organization located in a geographic community that seeks and addresses the root causes of key issues is accountable for stewardship of resources is accountable for short-term & long-term results.

Their mission is to help building community capacity for a better quality of life in our geography, through voluntary giving and action.

United Way Bengaluru Case Study02

Objective on Social Media

• To reach out to a large number of audience about the alarming situation of our environment and to raise awareness about the same.

• To create a sense of responsibility through mind boggling creative's and quotes that will force a user to think twice.

• To come up with hard hitting, deep and meaningful facts and quotes, provoking the users to spread the word and take action for the right cause.

• Share details about various events and initiatives by United Way


Content Categories followed by Creative’s made for

Facebook posts


Content Categories

We followed various content categories to have a balance in the posts we shared that we don’t lose the interest of the users as well as make it informative too. Following were the categories under which content and creative's were made. (Note: All content was generated by us and all creative’s were designed by our team.)

1.Call to Volunteer2.Facts & figures from reports 3.Did you know?4.Wake the Lake campaign5.Born Learning campaign6.Images and status of lakes 7.Updates and Case studies from Born Learning 8.Generic press coverage or articles on lakes, water situation, malnutrition


Call for Action Creative’s


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Generic Inspiring Creative’s


Did You Know? Creative’s


Wake the Lake specific Creative’s


Occasional Creative’s


Generic inspiring Creative’s


Born Learning specific Creative’s


Facts & figures from reports Creative’s


Thank You!

For more details regarding this initiative for United Way Bengaluru, write to us at

[email protected] with your queries. Visit us at www.alivenow.in to learn more.

mailto:[email protected]

http://www.alivenow.in/

case study: engaging the united way facebook audience with compelling content!

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