case study fb picture post
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TRANSCRIPT
![Page 1: Case study FB picture post](https://reader031.vdocuments.net/reader031/viewer/2022020122/54b4a9f74a7959b6168b46a4/html5/thumbnails/1.jpg)
Facebook Case StudyNixle post vs. Picture post
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Background
On February 7th @ 11:52 hrs an armed robbery occurred in Redwood City.
3 suspects entered a residence and held a 79 year old woman at gunpoint.
One suspect was arrested at the scene, two suspects outstanding.
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Background
Police identified the two outstanding suspects.
Police issued a press release via Nixle on February 19th @ 2:16pm with a photo of the adult male suspect.
The press release was posted to Facebook as a Nixle post.
At 5:33pm the suspect’s picture was posted to Facebook.
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Nixle post to Facebook
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Total Outreach613
Organic (liked views) 594Viral (friend views) 19
Engaged Users78
18 Link Clicks
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Talking About23
15 Likes14 Comments
3 Shares
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Virality3.75%
% of people who created a story from the post out of unique people who saw the post
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Picture post to Facebook
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Total Outreach3863
Organic (liked views) 710Viral (friend views) 3222
Engaged Users1720 - 954 uniques stories
1966 Link ClicksSaturday, March 16, 13
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Talking About628
402 Likes401 Comments
151 Shares
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Virality16.26%
% of people who created a story from the post out of unique people who saw the post
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Summary
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Nixle Post15 Likes
14 Comment3 Share
659 people saw this
Picture Post402 Likes
401 Comments151 Shares
3,987 people saw this
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Analytics
Dates analyzed: 2/19/13 to 2/25/13
277 New likes to the page
13,269 people reached
717 unique people who created a story
3,659 unique people who saw story posted by friend
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Facebook pictures
Facbook is a visual medium
People are drawn to click pictures
More engagement to pictures
Social Media in general is drawn to pictures
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End
The two outstanding suspects were arrested on February 27th at the Mexican border.
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