CASE STUDYOF

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INDEX• Summary• Company Profile• Targets Markets• Product Strategy • SWOT ANALYSIS• Products• Conclusion

Summary

P&G was among first company to establish 1st market research in India. How to Change it accordingly consumer preference totally described here.

• In 1837,Founder- William Procter & James Gamble.• In 1879 1st introduce the Ivory soap.• Product changed & manufactured on the basis of

consumer’s feedback, suggestion & Complains.

Company Profile

Procter & Gamble Co., is an American multinational consumer good company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. Its products include pet foods, cleaning agents, and personal care products. Prior to the sale of Pringles to the Kellogg Company, its product line included foods and beverages. In 2014, P&G recorded $83.1 billion in sales. On 1 August 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which produced 95 percent of the company's profits. A.G. Lafley, the company's chairman,

Consumer Understanding

Innovation

Brand-Building Scale

Go-To market Capabilities Core

Strength of P&G

Targets Markets

Target market of P&G mostly like the following • Procter and gamble targets the middle up class customer • Procter and gamble targets especially women and children • Company will use about 10% cost to retain its customer

And to retain the existing customers company will do:- • Improve contracts with existing customers. • Will use frequency program. • Identify and more contact with new potential customers. • Objection handling will be encouraged become campanile constraint that

2/3 ideas come from over customers. • Will concert profiteer customers will more pollinate customers. • Company considered that “customer is always the king of the market” and

more • sensitive to quality and prices at a time.

Product Strategy• Product classification – service consumer good• Product differentiation- form , features , performance ,

reliability• Superior technology• CSR initiatives• Attractive packaging• Catchy taglines• Established as a brand itself

SWOT Analysis- Strengths : Leading Market Position Strong brand image Strong customer loyalty Diversified and innovative product Portfolio Strong Finances in past years

SWOT analysis- Weaknesses : Quality control Problem Decreased Revenues in their Northeast Asian Market

SWOT ANALYSIS

SWOT analysis- Opportunities : Developing New Markets Selling directly to consumers Better product experience Demographic trends across the world

SWOT analysis- Threats : Competitors i.e. substitute brands that have a cheaper price. Economic slowdown Universal Acceptance of Product.( Vicks banned in US Market.Increase cost of raw materials

Products

• Ambi Pur• Ariel• Duracell• Gillette• Head & Shoulders• Olay• Oral-B• Pampers• Pantene• Tide• Vicks

As we know this market is known as FMCG market so there are many competitor in this time in the market so P&G company were focused in this time and target the middle class segment for increasing the sales as well as market shares

Some products like Gillette is made by the company to target the higher segment of the market.

In India HUL is biggest competitor in FMCG market.

CONCLUSION

INDEX• Summary• Coca-Cola History in India• Marketing strategy• Reason For Decline• SWOT Analysis• Select the strategic and implementation• Products In India market• Conclusion

Summary

• It is a case of coke decline in particular Time period in 1960-1984.• In 1965 market share was 41% against Pepsi

24%.• Coca-Cola spent $4 mn in interviewing 2 lakh

coke consumer to find preference for coke• In 1984 coca-cola introduce new drink that

“tested better” than Pepsi• This also not give the satisfaction to customer.• In 1986 Launches the new product and take more

share than Pepsi.

Coca-Cola History in IndiaCoca-Cola came to India in the year 1956. Since India had not any foreign

exchange act, Coca-Cola made huge money operating under 100% foreign equity. Indian foreign exchange act was implemented in the year 1974 . The foreign exchange act stated that foreign companies selling consumer goods must invest 40% of its equity stake in India in its Indian associates. Coca-Cola agreed with investing 40% foreign equity but stated that they would still hold full power in technical and administrative units with no local participation allowed. Coke India left in 1980. In 1993 Coca-Cola re-entered after government approval, due to the new liberalization policies that were coming to India. The foreign exchange act which had once prevented companies from keeping too much equity had now been completely modified. The company owns a bottling unit known as Hindustan Coca-Cola Beverages Pvt Ltd, which works in collaboration with 13 authorized bottling partners. Coca Cola family today includes 7000 Indian distributors and 1.7 million retailers. Nearly 2 billion INR has been invested in India operations since its entry in the Indian market. In 2014 it is the market leader of Soft drinks.

Marketing strategy

Coca-Cola has built its business using a universal strategy based on three timeless principles:

• acceptability - through effective marketing, ensuring Coca-Cola brands are an integral part of consumers daily lives, making Coca-Cola the preferred beverage everywhere

• affordability - Coca-Cola guarantees it offers the best price in terms of value for money

• availability - making sure that Coca-Cola brands are available anywhere people want refreshment, a pervasive penetration of the marketplace.

Reason For Decline

•Competitors had good test than Coke• It is not easily available in market.•Production are more than Expectation.•Changes of people preference.•Political environment affect.•Product quality was not attract to the people.

SWOT ANALYSIS• STRENGTH: The best global brand in the world in terms of value ($77,839

billion), World’s largest market share in beverage, Strong marketing and advertising, Most extensive beverage distribution channel, Customer loyalty, Corporate social responsibility

• WEAKNESS: Significant focus on carbonated drinks, Undiversified product portfolio, High debt level due to acquisitions, Negative publicity

• OPPORTUNITY: Bottled water consumption growth, Increasing demand for healthy food and beverage, Growth through acquisitions, Growing beverages consumption in emerging markets (especially BRIC)

• THREATS: Changes in consumer preferences, Water scarcity, Strong dollar, Legal requirements to disclose negative information on product labels

Products In India market• Coca-Cola• Fanta • Limca• Sprite• Thumps -Up• Burn• Kinley• Maaza• Minute Maid Pulpy Orange,• Minute Maid Nimbu Fresh• The Georgia Gold range of teas and coffees• Vitingo (a beverage fortified with micro-nutrients

Select the strategic and implementation

• Survey the customer preference.• Find out the problem.• Choose the best alternative.• Make the product attractive.• Produce the Product according to customer preferences

Conclusion

It is happened due to changes of Preference of consumer. New company enter into the Market Or Produce more produce. it is not happened regularly .

Thank you