Kat MilkeSarah ColemanKatelyn Tolbert

Step Two: Store Name

Love & Lace Bridal Boutique; Every girl dreamsof having their perfect dress on their perfect day.Falling in love with the right dress is the mainfocus and detail all the way down to the type of lace on the dress. Our boutique name communicatesto the customer that with her dream dress idea, we will make her fall in love all over again. The nameLove & Lace grabs the attention of engaged women whose minds can only think about the day she marriesthe love of her life. By adding the word ‘lace’ in our name, we are able to pop up on search engines whengirls are searching for dress ideas. Our name will beamong the first of the bridal boutiques. Love & Laceis the perfect combination of a fairytale and fashion.

Step Three: Target Market

Love & Lace Bridal Boutique will target all future brides-to-be and their wedding parties. Gowns will be targeted for women between the ages of 20 and 40 of any size and can be altered to fit perfectly. Our boutique will match the upper class income of the surrounding area. We are targeting women who arehaving simple elegance, rural weddings. The women thatcome to shop in our boutique will most likely not be limitedto a specific budget, but we will cater to all criteria. Manyof our gowns will be for brides looking to have a unique style and wishing to add her own personality through theseams. Love & Lace will focus on every intricate detail for the customer.

Step Four: Mission Statement

Love & Lace Bridal Boutique strives to give everybride her fairytale wedding gown while creatinga relaxing and fun atmosphere.

Step Five: Brand Image

We want our customers to come in to ourboutique knowing that they will be treated like a queen. Our hopes are that each bride will be able to find her dream dress while still feeling relxed and pampered. Our largethree angled mirror with a podium gives thebride the glamorous feeling of being thecenter of attention. Also, we will have a whiteL shaped couch for her wedding party to sit onand be catered to with drinks. Love & Lace giveswomen a relaxed enviroment on their journeythrough wedding planning.

Step Six: Merchandise

Love & Lace will carry bridal gowns and brides-maid dresses. There will be a wall of bridesmaid dresses of a variety of cuts and styles as well as color. The wedding gowns will also vary in cuts and styles, all of which can be formed to fit any body type, all of which can be formed to fit any size body with our onsite seamstress.

Bridal Boutique

Step Seven: Signage

Bridal Boutique

Love & Lace will have its logo aas the exterior signageabove the entrance. The plum colored letters bring an elegantsesnse of being to the store. The large, statement L’s will grabthe passerbys and cause them to remember our image. Our elegant, yet unrevealing signage will draw in the customer’scuriousity.

Step Eight: Atmospheric Elements

Bridal Boutique

Love & Lace has all bright white walls with the back wall being a full length mirror. Throughout the store there willbe accents of plum within the rugs, pictures and flowers.Our lighting will be at an average brightness that will besure not to flush out the customers. As the women shop,they will be able to faintly hear our pandora playing on a mixed love station. there will be different genres of love songsin order to get the women excited about their weddings.

Step Nine: Fixtures

Love & Lace will have a variety of fixtures throughout the store in order to make our custom-ers feel comfortable and like royalty. Some ex-amples of our fixtures include the white, large “L” shaped couch, for the bridal party to relax on, a round, vintage inspired table with flowers on it to welcome in the women at the entrance, and a chan-delier to make the boutiques’ atmosphere more formal and elegant.

Bridal Boutique

Fixtures

Restroom

Couch

Table

Mirrors

Podiums

Fitting rooms

Display table

Bridal gowns

Bridal gowns

Display

Bridesmaid dress

Bridesmaid dress

Display

Window display Window display

Checkout counter

Entrance

Mannequins

Bridesmaids Dresses

Wedding Gowns

llBridal Boutique

PosterPoster

PosterPoster

Flowers

FlowersPicture