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Coca-Cola Zero Sampling events in Croatia

FutuLink´s reseller Mobitel, used FuturLink´s Mobile Proximity Marketing platforms to increase brand awareness of Coca Cola Zero in the main cities of Croatia.

Case Studies

Agency: MOBITEL

Advertiser: Coca-Cola Zero

Sector: Consumer Brands

Campaign: Sampling Events

Location: Zagreb, Split and Rijeka- Croatia

ChallengeThe objective of the campaign was to engage Coca Cola brand awareness and its

emotional impact on people’s lives.

Solution

Two FuturLink Access Points were used in three Zero Sampling events, which took

place in May 2009. The campaigns were carried out in the cities of Zagreb, Split and

Rijeka. A call-to-action was used to request the people attending the event to activate

Bluetooth on their mobile phones. Free samples for Coca Cola Zero were provided to

everyone who attended the event. The campaign started from 10am and �nished by

2pm. Each event lasted for 4 hours. Content that was distributed was a gif animation,

two ringtones and a coupon from High Store.

Results

During the campaign period of three events 671 mobile devices were detected and 534 downloads were made, making the highest

redemption rate in Croatia so far with magni�cant 79.58%.