case study grand union - max havellar
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Our approach: A short movie which displays the well-being of purchasing fair products in a traditional place: the supermarketTRANSCRIPT
![Page 1: Case Study Grand Union - Max Havellar](https://reader035.vdocuments.net/reader035/viewer/2022062513/5568f7d9d8b42aff2e8b4c93/html5/thumbnails/1.jpg)
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Challenge :• Make known Max Havellar and generate adherence to the brand.• Create a buzz before the 2 weeks of Fair Trade.
Our approach:• A short movie which displays the well-being of purchasing fair products in a traditional place: the supermarket
![Page 3: Case Study Grand Union - Max Havellar](https://reader035.vdocuments.net/reader035/viewer/2022062513/5568f7d9d8b42aff2e8b4c93/html5/thumbnails/3.jpg)
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![Page 4: Case Study Grand Union - Max Havellar](https://reader035.vdocuments.net/reader035/viewer/2022062513/5568f7d9d8b42aff2e8b4c93/html5/thumbnails/4.jpg)
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Enjeux :• Faire connaître Max Havellar et susciter l’adhésion à la marque.• Faire du buzz avant la Quinzaine du commerce équitable
Notre approche :•Un film court qui met en scène par accumulation et jusqu’à l’absurde le bien-être que suscite l’achat de produits équitables sur le lieu traditionnel par excellence : le supermarché.
![Page 6: Case Study Grand Union - Max Havellar](https://reader035.vdocuments.net/reader035/viewer/2022062513/5568f7d9d8b42aff2e8b4c93/html5/thumbnails/6.jpg)
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