case study: hacienda seÑorÍo de nevada
TRANSCRIPT
MODULE 4 CASE STUDY II
CASE STUDY IIHACIENDA SEÑORÍO DE NEVADA
MODULE 4 CASE STUDY II – H. Señorío de Nevada
Hacienda Señorío de Nevada is an hotel and wine cellar located in a country house called “la bodega”, and it has been built keeping the local architecture style, combining rustic and modern styles, designed by a well known local architect, specialized in andaluosian architecture.The complex is located among Granada and the coast, at the foot of Sierra Nevada mountain.
HISTORY AND DESCRIPTION
The Hacienda is located in the Lecrin Valley, 10 min. far from Granada City and 20 min. far from the mediterranean sea, at 750 m. over the sea level, in a place with a perfect clime for the vineyard and with soils very rich in minerals.
The Hacienda estate comprises 21 ha. of vineyards, the cellar and a brand new hotel and restaurant.
History:
First owner
1º Stage: plantation of vineyards.
2º Stage: (1996) construction of the first cellar and one large meeting room, gardens and swimming pool.
Second owner (group of local entreperneurs):
3º Stage: (2008) modernization of the cellar.
4º Stage: construction of the Hotel (2011) .
The winery is member of the Centre D'Etudes et D'Information Oenologiques, of Bordeaux, which director, Christophe Coupez, has been giving his advidse to the cellar for years.
MODULE 4 CASE STUDY II – H. Señorío de Nevada
MODULE 4 CASE STUDY II – H. Señorío de Nevada
Ctra. de Cónchar s/n, Villamena - Granada (Spain)
LOCATION
DATA & FIGURES OVERVIEW
PROPERTY EXTENT
Extension: 21 Ha
Altitude: 750 m. meters above sea level
Clime: Mix of continental (high mountain) and Mediterranean
Soils: slate and clay
Grape types: Cabernet Sauvignon, Merlot, Syrah and Tempranillo
Annual production: 70.000 bottles
AGRICULTURAL PRODUCTSGrapes
FOOD PRODUCTSWine (Produced under Denominación de Origen Vino de Calidad de Granada quality certification)
MODULE 4 CASE STUDY II – H. Señorío de Nevada
ACTIVITIESAgriculture (vineyards)AccomodationRestaurantSpaMeetingsGuided Visits to the wine cellarCourse introduction to wine tasting Horse Rides
ACCOMMODATIONS18 superior double rooms3 junior suites1 superior suite
COMMERCIALISATIONWine (70% local demand, 30% export)
DATA & FIGURES OVERVIEW
MODULE 4 CASE STUDY II – H. Señorío de Nevada
PROCESS GRAPHIC REPRESENTATION
MARKETING&
COMMERCIALISATION
CELLAR ADMINISTRATION
HOTEL /RESTO/EVENTSADMINISTRATION
FARMINGDIDACTIC VISITSHORSE RIDING
WINE TASTING COURSES
WINE PRODUCTIONHOTEL
RESTAURANTEVENTS
KEY PROCESSES
SUPPORT PROCESSES
MODULE 4 CASE STUDY II – H. Señorío de Nevada
Process Description Competence Description Level
Knowledge on basic organic farming laws and certification procedures.
To be able to respect the procedures for organic farming certification.
2
Seasonal agricultural works in the vineyard.
To be able to perform agricultural operations according to the organic procedures.
3
Enrichment with organic fertilizers. To be able to perform a rational fertilization for the vineyard.
3
Harvest of grapes. To be able to organise and perform harvest and transport to the cellar in the optimal conditions.
3
Wine production To be able to process all the stages for elaboration and maturation of different kinds of wine.
4
KEY PROCESS DESCRIPTION: FARMING AND WINE PRODUCING
MODULE 4 CASE STUDY II – H. Señorío de Nevada
KEY PROCESS DESCRIPTION: ACCOMODATION AND RESTAURANT
Process Description Competence Description Level
Customer reception and needs satisfation
To be able to receive guests and manage their staying
3
Maintainance and management of gardens and swimingpool
To be able to maintain and manage the gardens around the hotel and the swimming pool
3
Maintainance and management of buildings
To be able to maintain and manage the buildings
3
Management of hotel and restaurant reservations.
To be able to control and manage all the reservations, either from individuals, groups and touroperators.
4
Restaurant management and choice of traditional menus
To be able to manage the restaurant and choose special menus for events
4
MODULE 4 CASE STUDY II – H. Señorío de Nevada
Process Description Competence Description Level
Organisation of other activities To be able to programme different complementary activities and to prepare the instalations for them (horse riding, trekking, canyoning, etc.)
1
Guided visits to the vineyards and wine cellar
To be able to manage guided visits and didactic programs of learning for groups
3
Organization of special events (celebrations, business events, etc.)
To be able to organise large events and celebrations
4
KEY PROCESS DESCRIPTION: EVENTS AND VISITS
MODULE 4 CASE STUDY II – H. Señorío de Nevada
Process Description Competence Description Level
Organic certification procedures (linked to external control)
To be able to manage the organic certification procedures
2
Hotel bookkeeping and administration
To be able to manage bookkeeping and hotel administration
3
Restaurant management To be able to manage the stock control, purchases, accountig, etc.
3
Human Resources Selection and management of human resources, monthly payslips, etc..
3
Events, visits and other activities administration
To be able to manage the accounting related to complementary activities (events, and other activities)
3
Wine and agricultural production bookkeeping and administration
To be able to manage bookkeeping for wine production and farm administration.
4
SUPPORT PROCESS DESCRIPTION: ADMINISTRATION
MODULE 4 CASE STUDY II – H. Señorío de Nevada
SUPPORT PROCESS DESCRIPTION: MARKETING & COMMERCIALISATION
Process Description Competence Description Level
Marketing of wine To be able to lead the marketing of the wines.
3
Management supervision and commercial organisation of buying goods and selling products
To be able to supervise and manage the commercial organisation of the establishment.
4
General marketing of restaurant, hotel, and holistic activities
To be able to design an overall strategy for placing in the market the variety of things offered.
4
Commercialisation on-line (hotel) To be able to control all the on-line commercial channels for the hotel.
4
Commercialisation through tour operators (hotel)
To be able to control all the traditional (tour operators) commercial channels.
4
MODULE 4 CASE STUDY II – H. Señorío de Nevada
CORPORATE FLOWCHARTProperty(Society)
Organic Certification(outsourced)
Hotel Reception
Administration Department
FarmManager
Wine Cellar Manager
Harvest seasonal workers
Landworkers
Maintennance
Chambermaids
MODULE 4 CASE STUDY II – H. Señorío de Nevada
Restaurant and Events
Manager
Waiters (regular and
seasonal)
Chef and seasonal assitants
General Manager
Wine production external
advisor (chemist)
Seasonal workers for harvest time
INNOVATION & SWOT ANALYSIS
KIND OF INNOVATION STRENGTHS &OPPORTUNITIES
WEAKS &THREATS
First integration of high quality hotel and winery in the south of Spain.
Important bet on traditional architecture.
Location not far from a motorway, so excellent accesibility from Granada city and from the coast.
High seasonability of demand.
Wide offer of high standard hotels in Granada (10 min.)
Sinergies between the meeting rooms, and the hotel.
Isolation: lack of activities and other touristic activities in the surroundings.
MODULE 4 CASE STUDY II – H. Señorío de Nevada
MODULE 4 CASE STUDY II – H. Señorío de Nevada
http://www.senoriodenevada.es/EN/
MODULE 4 CASE STUDY II – H. Señorío de Nevada
MODULE 4 CASE STUDY II – H. Señorío de Nevada
MODULE 4 CASE STUDY II – H. Señorío de Nevada
MODULE 4 CASE STUDY II – H. Señorío de Nevada
MODULE 4 CASE STUDY II – H. Señorío de Nevada
MODULE 4 CASE STUDY II – H. Señorío de Nevada
MODULE 4 CASE STUDY II – H. Señorío de Nevada
MODULE 4 CASE STUDY II – H. Señorío de Nevada
MODULE 4 CASE STUDY II – H. Señorío de Nevada
MODULE 4 CASE STUDY II – H. Señorío de Nevada
MODULE 4 CASE STUDY II – H. Señorío de Nevada
MODULE 4 CASE STUDY II – H. Señorío de Nevada
https://www.youtube.com/watch?v=P22C8xo4_kk
MODULE 4 CASE STUDY II – H. Señorío de Nevada
https://www.youtube.com/watch?v=XGfQaVqN2oA
MODULE 4 CASE STUDY II – H. Señorío de Nevada
https://www.youtube.com/watch?v=DTiytPmbQ0g
MODULE 4 CASE STUDY II – H. Señorío de Nevada
https://www.youtube.com/watch?v=A2GMNDZviUU
MODULE 4 CASE STUDY II – H. Señorío de Nevada
https://www.youtube.com/watch?v=PTNZ2O8Vn04