HONDA IN EUROPE CASE

SYUDY

Honda Motor Europe Uses Salesforce Radian6 to Scale Social Company-wide

• Honda Motor Europe, like many large organizations, is constantly looking to improve the utilization of social media and broaden the use of it in daily operations

• Honda has been moving quickly with their social strategy and has seen great results in just a few months

• Now that the various teams and departments at Honda Motor Europe have real-time access to social media data in house, they can track the effectiveness of their campaigns, increase the reach of their PR efforts, and gain a better sense of how they stack up against their competitors

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CURRENT BACKGROUND

• HONDA is among world’s largest car manufacturers and is present in approximately every part of the world successfully such as North and South America, Europe, Asia – Oceania and Japan

• Honda’s performance in other parts of the world is exceptionally well but in Europe it has a poor performance as compared to its competitors which puts a question mark against the strategies adapted by Honda in Europe

• These issues are basically related to the sales of Honda cars in Europe and hence are associated with the management of the company

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HONDA SALES IN OVERSEAS8.2

6.4

43.3

18.1

12.3JAPAN

EUROPE

NORTH AMERICA

ASIA

OTHERS

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CULTURAL FACTORS• Honda hired American workers for their passion, not for their knowledge

of motorcycle manufacturing

• Honda sent American workers to Japan to learn about Honda’s manufacturing processes, and sent some Japanese workers to the US to instill Honda’s philosophy into the plant.

• There is cultural differences in different European country. Language, Taste and Preferences are diversified and Honda is capable of doing it

• Also people of Europe prefer fuel efficient and small cars which could be a big benefit for Honda as it has Honda Jazz and Honda Beat

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TECHNOLOGICAL• Technology is not a concern for Honda as well as for Europe. Countries in European Union

are technologically developed and Honda is known for its Technology worldwide. Honda can bring some new processes of manufacturing so that in can enhance its manufacturing

• Nowadays, people too rely on GPS( Global Positioning System) to search a location they want to go due to GPS had developed by new technology. Therefore, Honda cars have had to include Satellite Navigation System in their newer models

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ENVIRONMENTAL FACTORS• Due to global warming of less petroleum to be found in country of produce petroleum,

petrol price are keep on rising

• Therefore, Honda introducing ego-friendly technology cars such as Honda Hybrid to protect global warming

• UK have different weather and climate in a years. Change in temperature can impact on cars engine difficult to start when weather is cold and engine easy to overheat when weather is hot

• Therefore, Honda had developed different engine in different country due to weather and climate problem

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ECONOMICAL FACTORS• The rising price of the yen against the dollar in the 1970s made continued

exporting problematic

• The Oil Crisis of 1973 caused the price of Honda’s exports to increase while causing consumer demand for more fuel-efficient cars to increase as well

• Exchange rate from £ to Yen. Due to UK and Japan exchange rate are not stable always and it would affect Honda’s cars price not stable

• Income rising means that consumer income rising and their purchasing power have increase. Honda has kept up with this by introducing new models of car to go on sale this year

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HONDA VISUAL MANAGEMENT

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ADVANTAGES

HONDA TO PROMOTE SALES

THE CHALLENGE• Honda Motor Europe, like many large organizations, is constantly looking to

improve the utilization of social media and broaden the use of it in daily operations

• The team at Honda is managing social media efforts across many countries, each with their own campaigns and objectives. In the past individual departments have initiated social media activities

• However, Honda Motor Europe wanted to involve the entire company in an integrated social media strategy, provide access to social data in real time and engage with its customers

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THE END

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