case study in collaboration with slucase study in collaboration with slu swedish university of...
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Case Study in collaboration with SLU
Swedish University of Agricultural Sciences (SLU) This case study evaluates how successful the co-operation is between the Swedish University of Agricultural Sciences and StudyPortals.
How We Tracked Marketing Channel Course Page Application Page
Sweden has a centralized application system, universityadmissions.se, which means that an interested student can be tracked from the course page to the application page. StudyPortals is the third largest provider of students clicking on to universityadmission.se after Google organics and direct traffic (bookmarks etc.). In addition, previous studies have shown that a high conversion rate generally stays high during the entire recruitment process indicating that StudyPortals could be the main source of applications.
Direct Conversion Results
AWAREstudents
Ads
INFORMEDstudents
INTERESTEDstudents
TRANSFER TOuniversity website
APPLICATIONclicks
Conversion to Application Page
Application(conversion)
Direct Conversion
22.27% 8.15% 3.23%
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+31 40 292 0060 | [email protected] | www.studyportals.com
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