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Page 1: Case Study: International Mobile Money Applying Business ... · Case Study: International Mobile Money Service Provider Applying Business Expertise in a Social Context. Background

Case Study: International Mobile Money

Service Provider

Applying Business Expertise in a Social Context.

Background TSIC’s Work OutcomesOur client provides mobile

payment services in 7 countries,

with plans for rapid global

expansion in 2012.

An International Mobile Money

Service Provider appointed TSIC

to develop a flagship community

engagement programme to act

as a single platform for the

Service Provider to harness its

technology to support

disadvantaged communities

around the globe.

A key criteria was to minimise

headquarter resources and

design a replicable model to

manage community

partnerships globally.

Community Research. TSIC produced a

detailed report highlighting the potential

social impact the client could have on

various community groups, and the range

of interventions that could be supported

by the client’s business.

Partner Selection. After discussing the

complexity of each social group and

helping the client select a target group,

TSIC performed thorough due diligence on

a number of potential NGO partners to

assess their capabilities and credibility.

Programme Design. TSIC designed a one-

year activities calendar for the community

programme. TSIC is currently working with

the client’s Marketing team to coordinate

external communications activities and

launch events.

This is an ongoing project due to be

completed in 2012. TSIC has :

� Identified a social group to form the

core focus of the flagship programme

by assessing how they could best

benefit from the client’s technology and

business networks.

� Selected suitable international NGO

partners with input from the client

team. Worked with the NGO partners

to plan the next 12 months of activities,

and to monitor its progress on behalf of

the Service Provider.

TSIC will produce an evaluation report to

measure the success of the programme

and identify opportunities for

improvement.