CASE STUDY – JUST CAVALLIJust a Bite by KRDS

Case Study « Just a Bite »

Context and goals

For the launch of its new Just Cavalli for Her and Just Cavalli for Him fragrances, the Italian luxury brand wanted to offer its over 1 million fans a unique and glamorous experience

The brand wanted to engage the fan while offering her a sensation similar to the one she would feel when using the perfume

Case Study « Just a Bite »

Solution

We created a worldwide multi device immersive app, “Just a Bite”, allowing Cavalli’s fans to go back in time to try to find a mysterious man or woman the user had met the previous night at the brand’s private party in New York.

Case Study « Just a Bite »

The app’s concept

The user awakes at her place, somewhere in the city that never sleeps, with a bite that she shares with the man/woman whom she/he met the previous night. The user can interact with different items and collect clues across different settings.

Case Study « Just a Bite »

Through four major sequences in New York, the Cavalli fan could experience a race against the clock in a fully immersive setting: she would find a personal Cavalli invitation, receive text messages on her mobile in the game but also in real life.

Case Study « Just a Bite »

She was surrounded by pictures of her Facebook friends in her bedroom, and could find books she had mentioned to have read on Facebook in her library.

Case Study « Just a Bite »

Once the user had found the mysterious man/woman, the application offered her to win one of Cavalli’s new fragrances (For Him & For Her) and numerous branded gifts after a draw in participating countries.

Case Study « Just a Bite »

20 000players from

10 different countries and over

365 000 page views

1 100 000 branded social impressions in

friends’ newsfeeds

An average time of

3min spent on the app

per user!

Results

THANKS!

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