case study: lean product development in a very big organization by susana jurado and maria olano -...
DESCRIPTION
Telefonica, a Spanish broadband and telecommunications provider with operations in Europe, North America and South America, is one of the largest mobile network providers in the world. What happened when the employees wanted to experiment with a new handset idea? Susana Jurado and Mario Olano, Innovation Managers at the company, have a detailed and instructive story to tell.TRANSCRIPT
Lean Product
Development in a
Very Big
Organization_
@mdomata
@sjapru
1. Start small aim high
2. Iterate fast
3. Market validation
4. Fail fast, fail cheap
5. Multidisciplinary teams
6. Open Innovation
7. The art of killing
1. Training
2. Internal mentors
3. External mentors
http://hbr.org/2013/05/why-the-lean-start-up-changes-everything/ar/1
Dealing with
corporate politics and
processes. Get
upstairs in the
building
Finding intrapreneurs.
Entrepreneurs and
intrapreneurs are not
the same kind of
people
What branding
to use for
experiments
and tests?
Experimenting in B2B
environments, when
you are addressing
account managers
business customers
Measuring innovation
success: common
analytical methods can
destroy innovation
Competing with
core business
products in the go
to market race
The unexpected:
the problem’s
problem, finding
the pain
Getting out of
building to
have face to
face
conversations
Early market
tests, validating
every step with
customers and
pivoting
Working with
limited
resources,
bootstrapping
and fast
iterations
Fostering intrapreneurship
Accelerating
innovation
cycles
Do more with less:
45% more projects
while in average
reducing a 48% the
medium budget
Oriol Lloret Mario López Ricard Huguet Diego Díaz Luis I. Vicente Pere Obrador
Oriol Ribera Alberto de Vega Anna Hiltunen Bert Bräutigam David MuñozCarlos Moliner
Javier Zorzano Jaime González Luis Dejo Maria José Tomé Elvira ClouetRafael de las Heras
Javier López
Pablo Rodríguez
This would not have been possible without people
Thank you!!!
Questions? Comments?
@mdomata [email protected]
@sjapru [email protected]
More info in our “Lean
elephants” paper at www.tid.es