Case Study Made in Dagenham

Storyline summary

Made in Dagenham is an film about the 1968 Ford Dagenham strike. Working class women whose job involved sewing together the car seat covers organised this strike and their actions led to the advent of the Equal Pay Act.

Release Date

1st October 2010

Funding

BBCParamount

Hanway sales company UK film council

Sony Pictures Classics

Budget

$7,200,000

Director

Nigel Cole

Cast

Sally Hawkins playing Rita

O’Grady

Andrea Riseborough

playing Brenda

Jaime Winstone playing Sandra

Bob Hoskins playing Albert Passingham

Production Company • Audley Films• BBC Films• BMS Finance• HanWay Films• Lipsync Productions• Number 9 Films• UK Film Council

Distribution Company

Paramount Pictures International

 (2010) (UK)

Money made at UK box office

$ 5,458,600

Money made worldwide

$12,395,228

How was the film promoted? • The publicity materials for a film release, including

the poster, the trailer and the film's official website are all designed to raise audience's awareness and expectations of the forthcoming film.

Made in Dagenham trailer; http://www.youtube.com/watch?v=Nc20m1JoDsw

The poster The poster is an important promotional tool for selling a film. The poster needs to engage

potential audiences by telling us what to expect as well as providing information on stars, genre, plot and production. Posters will often organise this information based upon which of these will attract the largest audience.

Other promotion materials

Internet ads

Trailer

References • http://www.filmeducation.org/madeindagenham/

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