case study – major label recording artist

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Page 1: Case study – Major Label Recording Artist

Case Study – Major Label

Recording Artist

Page 2: Case study – Major Label Recording Artist

Name of the artist you have chosen and the

genre of music they produce

Bastille are an English Indie Rock band who formed in 2010 in London.

Page 3: Case study – Major Label Recording Artist

What record label are they signed too?

Bastille are currently signed with a Virgin EMI records.

Page 4: Case study – Major Label Recording Artist

Is the label a subsidiary?

Virgin EMI Records is a subsidiary of Universal Music Records

Page 5: Case study – Major Label Recording Artist

To what extent is the company integrated

both vertically and horizontally?

Page 6: Case study – Major Label Recording Artist

What was the artists most recent

album?

Their most recent album was 'All This Bad Blood' which was released on 25th

November 2013.

Page 7: Case study – Major Label Recording Artist

How the album was promoted

The lead single promoting the album, "Of the Night", was released on 11

October 2013.

Due to the Brit Awards more people bought their album and singles.

Page 8: Case study – Major Label Recording Artist

To what extent does the artist use social

media and/or virals as part of their

marketing?Some examples of the social media they use are:

Twitter

Tumblr

Facebook

Instagram

By using social media they can announce tour dates and when new singles

and albums will be released. This allows the information to go straight to their

target audience/fans.

Page 9: Case study – Major Label Recording Artist

Where is there music available online?

There music is available through:

iTunes

YouTube

Soundcloud

Mp3skull.com

Soundowl.com

mp3.li

mp3bi.com

Napster

And lots of other websites