case study - microsoft india gtsc - 10 year campaign

8/13/2019 Case Study - Microsoft India GTSC - 10 Year Campaign

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Microsoft India GTSC10 Year Anniversary Campaign

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Established in October 2003, Microsoft India Global Technical Support Centre (IGTSC) is anintegral part of Microsoft's Customer Service and Support (CSS) based out in Bangalore. Itprovides technical resolution services to Microsoft's Enterprise customers and partners across

geographies.

Official Facebook Page: https://www.facebook.com/MicrosoftIndiaGTSC

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https://www.facebook.com/MicrosoftIndiaGTSChttps://www.facebook.com/MicrosoftIndiaGTSChttps://www.facebook.com/MicrosoftIndiaGTSChttps://www.facebook.com/MicrosoftIndiaGTSChttps://www.facebook.com/MicrosoftIndiaGTSChttps://www.facebook.com/MicrosoftIndiaGTSChttps://www.facebook.com/MicrosoftIndiaGTSChttps://www.facebook.com/MicrosoftIndiaGTSC


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India GTSC Celebrates10 Year Anniversary12 th October, 2013

The Big Occasion


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Leverage Facebook to- Build Curiosity about the event

- Create nostalgia around the community’s association with Microsoft - Reflect the offline celebrations on Facebook

The Big Objective


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Age: 18-34

Both Male and FemaleExisting Microsoft Community on Facebook Page

Target Audience


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Pre-Event(19 th Sept – 11 th Oct)

The Big Day(12 th Oct)

Post-Event(13 th Oct – 30 th Oct

ampaign Timeline


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Campaign Strategy

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• Create nostalgia around past events / experiencesat Microsoft IGTSC

• Coverage of ‘Behind the Scenes’ activitiesconducted towards the event

Pre-Event

• Update Facebook Page about live events / actionsthat were conductedBig Day

• Get the buzz going after the eventPost-Event


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Campaign Tactics

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• Update Facebook Cover page at regular intervals• Update Facebook Page with images, videos of past

events and behind-the-scenes moments• Share internal radio moments• Create Microsoft badge, Facebook application

Pre-Event

• Update Facebook Page with live images from theeventBig Day

• Updated Facebook cover page with event images• Shared images and videos from the event• Share internal radio moments

Post-Event


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Pre-Event Activities

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Online Launch of Anniversary logoMoments – 10 Years and counting..


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A Cover photo was designed showcasing the number 10 by 2 people.

As the big day approached, the number 10 would come near and near. Thecover photo was changed on alternate days creating a hype for the event.

As it was the 10 year anniversary, emphasis during the campaign has beenon number 10.

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Facebook Cover Photo


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Facebook Cover Photo


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On The Big Day


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A Facebook application wascreated

A celebration badge wasdesigned which can be added tothe profile picture in Facebook

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Celebration Badge


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Celebration Badge Application


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Relevant Wall Posts were made


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Memories revealed

Past images shared on the page as a run up to the main event


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Behind-the-Scene Images


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GTSC Radio Clips

• GTSC radio clips were shared using Sound Cloud.• Interviews of big wigs of GTSC, start up team and other moments

were shared on the page.


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The Big Day

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Created a Milestone on Facebook Page


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Live Images From Venue


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Post-Event Activities

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Post Event Image Albums


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Video – Event Showcase

Event Videos10 Years journey of GTSC

Making of the10 year journey film


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Post-Event Cover Pages


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Campaign Achievements

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Facebook Page & Badge Metrics

57% Talking

About This

31% EngagementRate per post

400 +BadgesAdded

7,380 Story

Impressions

FacebookPage

Metrics

FacebookBadgeMetrics


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Fan Accolades


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Thank You

Mail us your suggestions and feedback at:[email protected]

For more details log on to:http://www.microsoft.com/india/gtsc/home.mspx

mailto:[email protected]://www.microsoft.com/india/gtsc/home.mspxhttp://www.microsoft.com/india/gtsc/home.mspxmailto:[email protected]


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case study - microsoft india gtsc - 10 year campaign

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