case study on bmw
TRANSCRIPT
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Approach Understand Deliver Invite
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KJHGCJKL;JHBVCVBNM,,NMBV
HEADQUATERS LOCATED IN GERMANY
FOUNDED IN 1910 By AUGUST HORSH
HEADQUATERS LOCATED IN GERMANY
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+ WHAT IS THE STORY BEHIND ITS 4-WHEELED LOGO?
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Its merging with the following three Reputed Companies-
1.HORSH 2.DAMPF-KRAFT-WAGEN 3.WANDERERAnd together they formed a AUTO UNION.
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WHAT DOES THE ABOVE TAGLINE SIGNIFY???
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PROGRESS THROUGH TECHNOLOGY
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AUDI CARS DIFFERENT MODELS
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FACTORS DIFFERENTIATING AUDI FROM ITS COMPETITORS
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ITS
REPOSITIONING
S
TRATEGY
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AUDI’S SPORTINESS
WAS ANOTHER DIFFRENTIATING FACTOR
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THE AUDI WAY
APPROACHUNDERSTANDDELIVER INVITE
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AUDI FOLLOWS THE MODERN CUSTOMER-ORIENTED ORGANIZATION CHART
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AND
THEIR
LIFETIME
VALUE
AUDI’S
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INCREASE IN-
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ADVERTISINGOne of AUDI’S Biggest strengthThe next slide shows us one of the latest Ad’s by AUDI
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SUMMMARY• History of AUDI• Story Behind the 4-wheeled logo• Life Cycle• Meaning of Tagline• Audi Different Models• Factors Differentiating AUDI• Its Customers and lifetime Value• Advertisement
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DISCLAIMERCreated by MAYANK DHIRASARIA,NIT SILCHAR during a marketing internship under Prof. Sameer Mathur,IIM Lucknow.