HISTORY∙ Philips was founded in Eindhoven,

Netherlands in 1891 by Gerard Philips and hisfather Frederick Philips.

EVOLUTION OF LOGO

Logo was created by ANTON PHILIPS

CONSUMER LIFESTYLE:

HEALTHCARE:

HEALTHCARE:

PHILIPS INTRODUCED

INNOVATIVE PRODUCTS

LIKE:

1)RADIO

2)Video Cassette

Recorder

3)Compact Disc

4)DVD etc.

ACQUISITIONS:

ACQUISITIONS:

• ∙Philips Carry out

researches

regularly and

shares its R&D

expenses with

large corporations.

RESULT OF RESEARCHES:

PROJECTS BY PHILIPS: PHILIPS LED Street lights

Project in India.

$21.9 billion

DISCLAIMER: Created by Amitabh Thakur,

RCOEM, Nagpur , during a Marketing

Internship by

Prof. Sameer Mathur ,IIM Lucknow.