1. Submitted By:-
PreetiYadav
GurmeenKaur
RimpaljeetKaur
RohitChanderSingh
Teleshopping Business in India

2. Introduction
The concept of teleshopping originated in US in mid 1980s to offer the products which are not available in the retail market.
It received lukewarm response in its early years but in the mid 1990s, it started gaining popularity.
In 2000, the teleshopping market in the US was valued at$2 billion dollars.
3. Contd.
It was not as successful in the other parts of the world as it was in the US because of several problems.
In late 1990s it picked up momentum due to change in lifestyle andimprovement in standard of living.
By 2001, the total teleshopping market in the world amounted to $5 billion.
4. Teleshopping in India
It became operational in mid 1990s in India.
Majors players are Telebrand & ASK.
But it grew at a very slow rate due to following reasons:-

Lack of education and awareness.

5. Low standard of living. 6. Low rate of women employment. 7. Low penetration ofTV.