case study: pink boots recruitment campaign

PINK BOOTS RECRUITMENT CAMPAIGN Melbourne Freight Terminal, Pacific National OVERVIEW: Throughout FY15, Asicano tasked its senior leadership team to increase female participation women across the operational workforce. Gender diversity targets had been confirmed and were measured on a monthly basis. In September 2015, Pacific National’s Melbourne Freight Terminal presented a requirement to Asciano Careers to hire 14 entry-level Terminal Operators. The Careers team embraced the opportunity to manage this recruitment campaign in an unconventional way by using a tailored sourcing plan to attract women into this male dominated industry. APPROACH: Asciano Careers’ Talent Acquisition team developed a tailored marketing campaign that included a strong reach using social media channels such as Facebook, Linkedin, and Twitter as well as local community outreach by hosting town hall events advertising in the local media. A custom built informational landing page was built to support the introduction of the “Pink Boots” campaign. A strong focus was placed on upskilling local hiring managers to consider candidates on agreed competencies, behaviors and values while continuing to acknowledge their unconscious biases throughout the assessment and selection processes. OUTCOME: • Eighty candidates attended Assessment Centres • Fourteen high potential team members were hired into both full and part time positions including eight women. The success of the Pink Boots marketing and recruitment campaign provided thought leadership within the Asciano Group. The success also helped address areas where Asciano could further support women employees by providing facilities in site based locations, such as restrooms as well as part time and flexible work opportunities. April 2016 CASE STUDY

Upload: others

Post on 07-Feb-2022

3 views

Category:

Documents

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Page 1: Case Study: Pink Boots Recruitment Campaign

PINK BOOTS RECRUITMENT CAMPAIGNMelbourne Freight Terminal, Pacific National

OVERVIEW: Throughout FY15, Asicano tasked its senior leadership team to increase female participation women across the operational workforce. Gender diversity targets had been confirmed and were measured on a monthly basis. In September 2015, Pacific National’s Melbourne Freight Terminal presented a requirement to Asciano Careers to hire 14 entry-level Terminal Operators. The Careers team embraced the opportunity to manage this recruitment campaign in an unconventional way by using a tailored sourcing plan to attract women into this male

dominated industry.

APPROACH: Asciano Careers’ Talent Acquisition team developed a tailored marketing campaign that included a strong reach using social media channels such as Facebook, Linkedin, and Twitter as well as local community outreach by hosting town hall events advertising in the local media. A custom built informational landing page was built to support the introduction of the “Pink Boots” campaign.

A strong focus was placed on upskilling local hiring managers to consider candidates on agreed competencies, behaviors and values while continuing to acknowledge their unconscious biases throughout the assessment and selection processes.

OUTCOME:• Eighty candidates attended Assessment Centres • Fourteen high potential team members were hired into both full and part time positions including eight women.

The success of the Pink Boots marketing and recruitment campaign provided thought leadership within the Asciano Group. The success also helped address areas where Asciano could further support women employees by providing facilities in site based locations, such as restrooms as well as part time and flexible work opportunities.

April 2016

CASE STUDY

Cavallo Barefoot Trim Manual - Horse Boots, Hoof Boots, Saddle

PBH Brochure 2017 Web - Pink Boots Hire · 1300 979 916 PINK BOOTS HIRE Taking service to new heights About Pink Boots Hire Pink Boots Hire is an access equipment company providing

Patient Management for TAHs - BSWHealth.med...PINK PINK PINK PINK PINK PINK PINK PINK PINK PINK PINK PINK PINK PINK PINK PINK PINK PINK FIGURE 1 FIGURE 2 FIGURE 3 “Sweet, L. and

Buffalo Boots

APRIL• 2016 - Copyline · 14 ENIGMA WORK BOOTS 16 LACE-UP WORK BOOTS 18 MOTORCYCLE BOOTS 20 DRESS BOOTS 22 DESERT BOOTS 24 PROFESSIONAL FOOTWEAR 26 SCHOOL SHOES 27 ACCESSORIES

PROTECTIVE FOOTWEAR : GENERAL PPE PROTECTIVE FOOTWEAR · LEMAITRE 8102 ROBUST ERGOGRIP NEOFLEX SAFETY BOOTS - 90004. PROTECTIVE FOOTWEAR 36. ... Full antistatic foot bed with pink

PRIMATOLOGIST AND CONSERVATIONIST DR. MIREYA …AUDITORIUM THEATRE’S 1$7,21$/*(2*5$3+,&/,9(SERIES CONTINUES WITH “PINK BOOTS AND A MACHETE,” FEATURING PRIMATOLOGIST AND CONSERVATIONIST

Ashley Boots

Welcome! Pink Boots Societypinkbootssociety.org/wp-content/uploads/2014/04/... · Illinois Jurinak Hilary [email protected] Binny's Michigan Knighton Pauline [email protected]

Freds Boots