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Case Study Case Study Presentation Presentation OLYMPUS: Team 1C OLYMPUS: Team 1C

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Page 1: Case study presentation   final

Case Study Case Study PresentationPresentation

OLYMPUS: Team 1COLYMPUS: Team 1C

Jordon Rose
The QUEEN of QUTTING it close, yaaaaaaas!
Jordon Rose
This needs to also have the name of companyTrane: (how it can be applied to the company parts)giving a situation would even help.
Jordon Rose
This is missing an estimate on how much money it will make, and that's what it needs.
Jordon Rose
This has very little to do with who we're marketing too. It's much more "industry" than it needs to be. The sponsorship works, but who compete in it? Golfers... who own where they compete at? Golfing area owners, talk about the WHO.
Jordon Rose
This should be a step by step slide. It has a lot of visual potential. These three steps don't fully grasp how complex the technology is.
Jordon Rose
Make it more professional. "In the works" is pushing it... I haven't decided just yet.This needs to be in the conditional or future voice.
Jordon Rose
Well done.
Jordon Rose
I think "efficiency" would be more striking than speed.
Jordon Rose
A great visual.
Jordon Rose
This is bare. Like... naked mole rat bare.
Jordon Rose
Change mission into purpose, and look into the case study PowerPoint.
Jordon Rose
Avoid using the same word in the explanation of the said word.
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The Internet of The Internet of ThingsThings

The Questions Asked:The Questions Asked:

1.1.How will your project help Ingersoll Rand expand into How will your project help Ingersoll Rand expand into emerging markets and/or increase Ingersoll Rand’s emerging markets and/or increase Ingersoll Rand’s services business to drive profitable growth?services business to drive profitable growth?2.2.HHow will your project deliver innovative, customer-ow will your project deliver innovative, customer-driven solutions?driven solutions?

The Questions Posed:The Questions Posed:

““When there was only Dial-up, could you imagine the When there was only Dial-up, could you imagine the Internet today? Therefore, with the internet today, can Internet today? Therefore, with the internet today, can you imagine what’s next?”you imagine what’s next?”

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AgendaAgenda● Information Sector:Information Sector:

● Austin Williams, Ryland Watts, Daniel Lindsay, Sadia Austin Williams, Ryland Watts, Daniel Lindsay, Sadia IslamIslam

● Product Specialists:Product Specialists:● Oyinkansola Famulegun, Catie Brown, Tiyanna StewartOyinkansola Famulegun, Catie Brown, Tiyanna Stewart

● Financial Analysts:Financial Analysts:● Khalil Ajiborode, Kim Noel, Miles NimmonsKhalil Ajiborode, Kim Noel, Miles Nimmons

● Marketing Specialists:Marketing Specialists:● Logan Mitchell, Laseandra KellyLogan Mitchell, Laseandra Kelly

● Special Sector:Special Sector:● Jalen West, Pamela Mondane, Julian AdamsJalen West, Pamela Mondane, Julian Adams

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Ingersoll RandIngersoll Rand

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Ingersoll RandFive Core Values

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Club CarClub Car● What is Club Car?What is Club Car?● Different ModelsDifferent Models

● Precedent i3Precedent i3● Precedent i2Precedent i2● Precedent i2LPrecedent i2L

● Explanation of Different ModelsExplanation of Different Models● Relation to Customer ExperienceRelation to Customer Experience

● How do the different models enhance the How do the different models enhance the customer experience?customer experience?

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Industry / SWOT Industry / SWOT AnalysisAnalysis

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PerformancePerformance● Customer reviewsCustomer reviews

● General Manager of Detroit General Manager of Detroit Country ClubCountry Club

● Competitive edge gained through Competitive edge gained through consistent performanceconsistent performance

● Club Car performance over the yearsClub Car performance over the years

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Why the ProductWhy the Product??TodayToday

Club Car Needs Repair

Owner may not know a repair is necessary unless it directly affects performance

Owner buys third party accessories and attempts to fix vehicle by himself/herself

Owner calls to schedule an appointment for Club Car dealer to repair a problem that may have been avoided with periodical servicing

GOAL: Increase efficiency & effectiveness of maintenance in order to raise Club Car’s long lasting value

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Why the Product?Why the Product?EFFICIENCYEFFICIENCY● Automatic Automatic

detection of detection of maintenance issuesmaintenance issues

● Secure internal Secure internal system that system that connects connects contracted contracted technicians and technicians and customerscustomers

EFFECTIVENESSEFFECTIVENESS● Notification of Notification of

Periodic ServicingPeriodic Servicing● Preventative Preventative

Maintenance Maintenance ProceduresProcedures

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DescriptionDescriptionApp will be available in both the App Store and Google Play and App will be available in both the App Store and Google Play and

will have...will have...• Instant alerts to devices Instant alerts to devices • Wireless connection to Wireless connection to all Club Car products to the app all Club Car products to the app

through the chip technology and the cloud placed in each through the chip technology and the cloud placed in each productproduct

• Subscription is $480 every year for 4 yearsSubscription is $480 every year for 4 years

• In the works: Bluetooth technology where the app will connect In the works: Bluetooth technology where the app will connect to the pre-existing Visage GPS System and allow for GPS, to the pre-existing Visage GPS System and allow for GPS, music, etc.music, etc.

Now, your Club Car products will never be out of service or be out Now, your Club Car products will never be out of service or be out of styleof style

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How It WorksHow It Works

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Sensor, Cloud, Sensor, Cloud, Chip, AppChip, App

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Cost of ServiceCost of Service● The app will alert both customer and technician that The app will alert both customer and technician that

attention is needed. attention is needed.

● Depending on the kind of repair, as well as the part that is Depending on the kind of repair, as well as the part that is needed, the cost of service will be an hourly rate of needed, the cost of service will be an hourly rate of approx. approx. $80$80.00 including the price of the item that is .00 including the price of the item that is needed to fix the Club Car.needed to fix the Club Car.

● If the charge of the mechanical failure is less than the If the charge of the mechanical failure is less than the yearly subscription, yearly subscription, then there is no additional charge then there is no additional charge incurred by the customer.incurred by the customer.

● If the cost is more than the subscription amount, then the If the cost is more than the subscription amount, then the customer bears the full cost of the repair.customer bears the full cost of the repair.

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SubscriptionsSubscriptions● Price/subscription- 5-Price/subscription- 5-

7% of the cost of the 7% of the cost of the vehiclevehicleo Covers the approx. Covers the approx.

$80.00 hourly fee$80.00 hourly feeo Contributes to Contributes to

covering the cost covering the cost of the applicationof the application

Villager 2 LSV (Price $7,991)Villager 2 LSV (Price $7,991)oSubscription= Subscription= 7991(.06)=$479.467991(.06)=$479.46oRevenue=479.46xRevenue=479.46xoCost of Cost of Subscription=64080Subscription=64080oBreak-Even AnalysisBreak-Even Analysis

0=479.46x+64080 0=479.46x+64080 We must sell 150 We must sell 150

subscriptions for the subscriptions for the Villager 2 LSVVillager 2 LSV

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MarketingMarketing• With multiple industries how do we With multiple industries how do we

reach our clientele?reach our clientele?• Buying Power vs. Supplier PowerBuying Power vs. Supplier Power

• How do we come out on top?How do we come out on top?

• PGA Golf tournament sponsorship PGA Golf tournament sponsorship • Social media promotionsSocial media promotions

The next big thing for golf carts since The next big thing for golf carts since wheels is here. wheels is here.

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How will it be How will it be receivedreceived??

● Club Cars new revenue: 240 MillionClub Cars new revenue: 240 Million● Only 2% of the US golfing population needs to purchase IRFusion Only 2% of the US golfing population needs to purchase IRFusion

to double Club Car’s revenue.to double Club Car’s revenue.● New RevenueNew Revenue

● 2% of 25 million golfers in America= 500,000 golfers2% of 25 million golfers in America= 500,000 golfers● 500,000 golfers buy a one year subscription500,000 golfers buy a one year subscription

● How will it be received by personal cart ownersHow will it be received by personal cart owners● Increased ExpertiseIncreased Expertise

● How will it be received by commercial cart ownersHow will it be received by commercial cart owners● Readiness and ReliabilityReadiness and Reliability

● How it will be received by golf operation cart ownersHow it will be received by golf operation cart owners● Mass OperationsMass Operations

● Bridging the gap between renewing leases and buying new Bridging the gap between renewing leases and buying new cartscarts

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HHow can the it be applied to other IR ow can the it be applied to other IR productsproducts??

• Product is versatile and can be used in other Product is versatile and can be used in other aspects of the companyaspects of the company

• Consumers will be able to detect any problems Consumers will be able to detect any problems with their said power drills, air tools, air with their said power drills, air tools, air compressor units, etc. with the chip’s use to compressor units, etc. with the chip’s use to contact top of the line mechanics in order to contact top of the line mechanics in order to help with maintenance of the producthelp with maintenance of the product

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Other IdeasOther IdeasBrands of Ingersoll Rand: Aro, American Standard, Trane, Thermo King, Brands of Ingersoll Rand: Aro, American Standard, Trane, Thermo King,

Club CarClub Car

Idea 1: Temperature Control- App to control temperature of individual Idea 1: Temperature Control- App to control temperature of individual rooms from Smart devicerooms from Smart devicePro: Potentially lowering energy billsPro: Potentially lowering energy billsCon: Too similar to other productsCon: Too similar to other products Wanted to take another approachWanted to take another approach

Idea 2: App connected to other products (Similar to a remote) to cut on or Idea 2: App connected to other products (Similar to a remote) to cut on or offoffPro: Could heavily impact industries such as healthcarePro: Could heavily impact industries such as healthcare Olympus decided to make an app with sensorsOlympus decided to make an app with sensorsCon: Not right for the Ingersoll Rand brand Con: Not right for the Ingersoll Rand brand Product needs to affect Ingersoll Rand & ConsumerProduct needs to affect Ingersoll Rand & Consumer

Idea 3: CLUB CAR- App connecting a sensor in the golf cartIdea 3: CLUB CAR- App connecting a sensor in the golf cart Pro: Sensor makes regular routine check ups and detect problemsPro: Sensor makes regular routine check ups and detect problems

Sends alert to surrounding Club Cars to makes repairsSends alert to surrounding Club Cars to makes repairsMarketable to consumers & IR and has high estimated profitability levelMarketable to consumers & IR and has high estimated profitability levelRealistic cost wiseRealistic cost wise

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SummarySummary• Questions Asked:Questions Asked:

1.1. How will your project help Ingersoll Rand expand into How will your project help Ingersoll Rand expand into emerging markets and/or increase Ingersoll Rand’s emerging markets and/or increase Ingersoll Rand’s services business to drive profitable growth?services business to drive profitable growth?

2.2. HHow will your project deliver innovative, customer-ow will your project deliver innovative, customer-driven solutions?driven solutions?

• Vehicle Malfunction Solution:Vehicle Malfunction Solution:• Provides feasibilityProvides feasibility• Ensures less responsibility on ownersEnsures less responsibility on owners

• Applying IRFusion to Trane:Applying IRFusion to Trane:• Partnering with automotive industryPartnering with automotive industry• Creates new source of incomeCreates new source of income