case study / retail global leader in wholesale pharmacy
TRANSCRIPT
Global leader in wholesale pharmacy revamps its digital commerceSofttek is helping the retailer to achieve its ambitious business plan by implementing a digital commerce strategy around the globe by 2021, starting in Latin America.
softtek.com
CASE STUDY / RETAIL
About the customerGlobal leader in retail and wholesale pharmacy.
425 + distribution centers.
~ 450,000 employees.
Operations in
25+ countries.More than
21,000 stores in 11 countries.
RETAIL | Global leader in wholesale pharmacy
The client needed to enable its digital channel since they were selling through marketplaces, which represented higher operational costs. They required an efficient logistics process with the dark store model to accelerate delivery times and fortify its
last-mile delivery services with the two leading shipping carriers.
In need of own eCommerce site.
Poor demand generation; required a solid digital marketing strategy to
improve the traffic in the site and improve conversion
levels.
Lack of customer behavior analysis and
poor performance of its digital channel.
Business challenges
1 2 3
RETAIL | Global leader in wholesale pharmacy
Through Softtek’s smart commerce services, the client used five KPIs to evaluate the effectiveness and performance of the portal and customer journey (conversion funnel, journey analysis, product and shopping cart analysis).
Softtek implemented a store selection algorithm integrated with the client’s legacy systems to execute the orders on the eCommerce portal. The service also considers integrating logistics providers selected by the client for last-mile delivery to achieve its goal of delivering merchandise the same day and with a maximum of 2 days difference.
With the help of Softtek’s digital marketing consulting services the client improved SEO and social media activities to achieve its goal of exceeding 10% of the portal’s current conversion rate.
Softtek implemented an eCommerce platform covering the particular pharmacy scenarios, such as prescriptions, product specifications, medicines, and others required by the Chilean legislation to sell medicine through digital channels. The goal was to reach 10,000 monthly transactions.
How Softtek comes into playAfter a bidding process, the client chose Softtek to implement an end-to-end digital sales services solution. Strategic services that included demand generation, eCommerce portal, last-mile services, and backend logistics, among other related services, helped the company to pass from Capex to Opex to reduce costs.
RETAIL | Global leader in wholesale pharmacy
Business impactThe client expects to increase 20% the average ticket through up-selling and cross-selling strategies promoted in its eCommerce platform.
RETAIL | Global leader in wholesale pharmacy
Goal of becoming the leader in digital commerce of their
segment by 2021.
Net promoter score (customer satisfaction) over 10%.
The client expects 10,000 monthly transactions and
reduction of operational costs by 5%.
All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2020. Softtek, the Softtek logo, Nearshore® and other Softtek products and services mentioned herein are registered trademarks of Valores Corporativos Softtek S.A. de C.V. in USA, Mexico and several other countries.
Founded in 1982, Softtek is a global company and the largest provider of IT services from Latin America. With a broad portfolio of business-transforming products and solutions, Softtek helps Global 2000 organizations evolve their digital capabilities constantly and seamlessly, from ideation and development to execution.
A B O U T S O F T T E K
All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2020. Softtek, the Softtek logo, Nearshore® and other Softtek products and services mentioned herein are registered trademarks of Valores Corporativos Softtek S.A. de C.V. in USA, Mexico and several other countries.
Founded in 1982, Softtek is a global company and the largest provider of IT services from Latin America. With a broad portfolio of business-transforming products and solutions, Softtek helps Global 2000 organizations evolve their digital capabilities
constantly and seamlessly, from ideation and development to execution.
A B O U T S O F T T E K