Dwell Time 115.68 sec

Conversion Rate 93.83 %

CASE STUDY

Smart Health Tech Just got Smarter

The Campaign OverviewNokia Health is a line of smart watches, fitness wearables, connected scales, and thermometers, each designed to help people live their best lives. Nokia Health and Initiative tasked Platform360 with crafting a campaign which would reach both the male and female target audiences, announcing Nokia’s entry into the Digital Health space. Native Content, with its unparalleled ability to provide context through content, was chosen as the channel which could best educate the audience about the Nokia Health range.

The campaign was launched across 3 key markets: UK, France, and Germany, using premium publishers in each market to engage the target audience with bespoke Native Content.

467,714

1100

Engagements Achieved

Total Clicks

AnalysisWith excellent Native Content placements across premium publishers in 3 markets and excellent results, this campaign was a resounding success. The conversion from those landing on page to ‘engagement’ (+ 3 seconds) was excellent, with almost 94% converting. This demonstrates clearly that the audience was well-targeted.

The average dwell time users spent on the page was 115.68 seconds. This is considerably higher than our benchmark for similar campaigns, 80.34 seconds. This figure is exceptional and is a testament to the quality of the editorial content, indicating that the users spent time on the publisher sites, reading and engaging with the content. It also indicates that this kind of content resonates well with the audience, was placed on relevant publishers, and that the audience targeting employed by Platform360, including multiple layers of data, contextual targeting, as well as positive and negative keyword targeting, was highly effective.

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Campaign Results

DIET AND FITNESS • Cycling• Health and Wellness• Diet and Weight Loss• Running• Yoga• Triathalon

Data Segments

TECH ENTHUSIASTS• Apps• Gadgets

PURCHASE BEHAVIORS• Shopping - Personal Tech

Content Placements

Native Display