case study : sony product tours
TRANSCRIPT
Project Type : Interactive 3D Product Tour, Print MediaClient : SONY Style
The Project
The client, a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets, wanted to develop photo realistic 3D models with a hi-tech look and feel for their next generation line of electronic products. As part of their product marketing strategy, they required these models for developing online interactive product tours as well as for their promotional literature in print media. Trimity Studios provided them a complete turnkey services solution, right from modeling to animation of the models as well as web deployment, based on their storyboarding scripts.
The ChallengeIn a geographically dispersed and web-empowered market place, the challenge for the 3D developers was to build realistic models of Sony's electronic products for providing a virtual demonstration of their products to global prospects in a real-time, online showroom. The primary outcome expected of the finished models was an ability to effectively replace the real experience of actually touching and feeling the products, exploring their various features, texture, highlights and functionalities, as conventionally demonstrated by a showroom salesman.
The Process
Stage 1: Understanding the Project Requirement
Case study : SONY Product Tours
© 2006 Trimity Studios | All rights reserved© 2006 Trimity Studios | All rights reserved
Project Type : Interactive 3D Product Tour, Print MediaClient : SONY Style
The Project
The client, a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets, wanted to develop photo realistic 3D models with a hi-tech look and feel for their next generation line of electronic products. As part of their product marketing strategy, they required these models for developing online interactive product tours as well as for their promotional literature in print media. Synechron provided them a complete turnkey services solution, right from modeling to animation of the models as well as web deployment, based on their storyboarding scripts.
The ChallengeIn a geographically dispersed and web-empowered market place, the challenge for the 3D developers was to build realistic models of Sony's electronic products for providing a virtual demonstration of their products to global prospects in a real-time, online showroom. The primary outcome expected of the finished models was an ability to effectively replace the real experience of actually touching and feeling the products, exploring their various features, texture, highlights and functionalities, as conventionally demonstrated by a showroom salesman.
The Process
Stage 1: Understanding the Project Requirement
The task was to develop photo realistic 3D models and then animate them according to the storyboarding animation script. The base level inputs at this stage were animation scripts provided by the clients and the reference photographs of the products.
Stage 2: Modeling
Modeling process of the product was initiated by using reference photographs, animation scripts and the technical specifications given by the client. Technical specifications included the polygon count and the file size limits.
Stage 3: Texturing
Case study : SONY Product Tours
© 2006 Trimity Studios | All rights reserved© 2006 Trimity Studios | All rights reserved
Project Type : Interactive 3D Product Tour, Print MediaClient : SONY Style
The Project
The client, a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets, wanted to develop photo realistic 3D models with a hi-tech look and feel for their next generation line of electronic products. As part of their product marketing strategy, they required these models for developing online interactive product tours as well as for their promotional literature in print media. Synechron provided them a complete turnkey services solution, right from modeling to animation of the models as well as web deployment, based on their storyboarding scripts.
The ChallengeIn a geographically dispersed and web-empowered market place, the challenge for the 3D developers was to build realistic models of Sony's electronic products for providing a virtual demonstration of their products to global prospects in a real-time, online showroom. The primary outcome expected of the finished models was an ability to effectively replace the real experience of actually touching and feeling the products, exploring their various features, texture, highlights and functionalities, as conventionally demonstrated by a showroom salesman.
The Process
Stage 1: Understanding the Project Requirement
Texturing was carried out using the reference photographs for creating detail maps. Highly accurate textures were then created and applied to the model for a realistic look and feel.
The Final Output:
Trimity Studios was able to successfully model and animate more than 40 products for this interactive tours project. These were used as powerful online marketing tools for strategically promoting their products to reach out to a global target audience in a cost-effective package, providing the much-needed competitive edge for operating in a dynamic Electronics, Communication and IT goods market.
Case study : SONY Product Tours
© 2006 Trimity Studios | All rights reserved© 2006 Trimity Studios | All rights reserved