A Case Study

Background Details• First published in July 2011. • Launched with a print run of

200,000.• Launch was supported by many large

companies such as Universal Music, Tesco, Asda, Boohoo and So Fragrances.

• The magazine has 68 pages in each issue.

• It focuses only on pop music and current and upcoming artists in the charts.

The colour scheme is always bright, bubbly and fun to reflect the TA.

The main image features upcoming artists in the charts such as The Wanted. Often boy bands are girl bands feature. Boy bands are the object of the audience’s affection. The girls act as role models. The poses are fun like the target audience.Contains extras such as posters of pop artists that would regularly feature in the magazine, for the audience who idolise them and would put them up on their walls.

• The magazine has only been around for 2 years, but has achieved great success with many large companies fighting for advertisement space in the magazine. Unlike other music magazines, the circulation figures have been healthy over the last couple of years, with sales increasing.

• The website had over 300,000 views in the first 2 months of the magazine launch. This website has helped to boost the success of the print copy too.

• Siobhan Galvin who works on the publishing team for We Love Pop, said: "It is fantastic to see such a strong set of results for the magazine and we anticipate similarly robust figures for future issues.”

Background Details

We love pop! Today• Issued weekly• Costs £2.99 per issue• Consists of 68 pages of A4 on glossy, full

colour paper.• Standard magazine layout, combining images

with snippets of text – perfect for a youth audience.

• Features full colour articles that combine text and image for a more visually appealing look.

• Has its own website: www.welovepopmag.co.uk . This offers up-to-date news to its audience and allows them to watch videos and contribute their views.

We Love Pop website:

Target Audience• 13-15 year old girls• 100% female audience• Girly, fun and bubbly teen that loves

gossip• Idolise pop artists • Interested in shopping, fashion and

makeup • Love music but would keep changing

their mind about favourite artists, but would still stay loyal to the artists that feature in the mag.

Content• Content is devoted more to gossip than the music

itself. It is visual and image-heavy.• It features quizzes, posters, games, fashion tips

and boy tips. • The articles are mostly gossip interviews asking

about the artists personal life rather than the music.

• Artists that commonly feature are Rihanna, Little Mix, One Direction and Justin Bieber.

• The Magazine offers free gifts such as make up pallets.

Style• We Pop is very visual and image heavy. Each page

contains a variety of images that are presented in quirky layouts.

• It features bright and bold colours which make the magazine more visually appealing and attention-grabbing. Pink and Blue feature the most in the magazine along with other bright and bold colours which reflect the personality and age of its target audience. It also clearly shows the gender of the TA. The bubbly personality of pop is also signalled, as is the brand identity of the magazine.

• The masthead is presented is a speech bubble to create a youthful and fun feel and to mimic the way in which a conversation is presented in a text message.

• Often, articles include snippets of text, as opposed to being too text-heavy. This is more appealing for a younger audience. Interview formats are also popular for articles; young female audiences love to find out what their favourite artists have to say.

• Cover mount – free make-up, stickers, etc – often given away.

Bright pinks and blue feature regularly.

Magazine is visual and image-heavy.

Content is mostly gossip about the most popular pop artists.

Fun, quirky, contemporary and unique design for masthead.

Mode of Address

• Casual, abbreviated language that the TA would use.

• Uses slang such as ‘OMG’ ‘Swaggy’ ‘Phwoar’

• Tone of expression that would be used by a young teenage girl is established throughout.

• The language used creates a friendly feel for the readership as if they are talking to a close friend or sister. This strengthens the bond between the audience and the magazine and boosts circulation as a result.

Abbreviation of ‘Bieber’. A slang nickname. Makes it seem friendly and casual.

The link of the word ‘Swaggy’ to Justin Bieber would only be understood by fans. Uses language that they would use.

The word ‘LOL’ is slang that is used by many young fans. Again, there is a link to text culture and social networking culture – ‘LOL’ features on both.

Mode of Address Examples

• ‘BIEBS COMES CLEAN! The swaggy singer reveals all inside’

• ‘LOL Direction. Funniest 1D pictures ever!’

• ‘OOOOH! Has Miley got a new boyf?’• ‘Battle of the boyband cuties! Nathan V

Niall’• ‘Is Liam Payne 1D’s new bad boy? We

investigate…’• ‘One direction blab...big time’• ‘Boy, oi, oi! 10 fit posters!’