If the music industry was…If the music industry was…

You’re knowledge of the music industry must come from recent case studies.

LO: To identify a case study which you will then use to teach a key concept.

The Music IndustryThe Music Industry

Institution Audience

Production Distribution

MarketingExchange/Exhibition

Consumption Reception

The group formed in 2004 under the name The group formed in 2004 under the name Fear of Flying. After releasing two neo-Fear of Flying. After releasing two neo-Brit-pop singles on the Young and Lost Brit-pop singles on the Young and Lost Club label in 2006 the trio changed Club label in 2006 the trio changed musical directions, adopted a new name, a musical directions, adopted a new name, a more somber group persona and label, more somber group persona and label, and began creating doomy material. and began creating doomy material.

Production – White LiesProduction – White Lies

After disbanding Fear of Flying towards After disbanding Fear of Flying towards the end of 2007, the trio launched a the end of 2007, the trio launched a MySpace page for White Lies which MySpace page for White Lies which featured nothing but a black background featured nothing but a black background and – at first - one song, ‘Unfinished and – at first - one song, ‘Unfinished Business’. To say that the music industry Business’. To say that the music industry was excited by them would be an was excited by them would be an understatement. understatement.

Production – White LiesProduction – White Lies

When the band walked out on stage to When the band walked out on stage to play their first gig at the Hoxton Bar & play their first gig at the Hoxton Bar & Kitchen in East London last February, the Kitchen in East London last February, the audience consisted of nearly every A&R in audience consisted of nearly every A&R in the capital, all eager to see if White Lies the capital, all eager to see if White Lies warranted such intrigue. They did. After a warranted such intrigue. They did. After a frenzied bidding war, the trio signed to frenzied bidding war, the trio signed to Fiction Records – a subprint of Universal – Fiction Records – a subprint of Universal – a month later. a month later.

Production – White LiesProduction – White Lies

Fiction Records

Polydor Records

Universal Music Group

Word of mouthHypeIntegrity

DistributionMarketingBUDGET!

Following the release of "Unfinished Following the release of "Unfinished Business" in April 2008, the trio made its Business" in April 2008, the trio made its television debut on Later with Jools television debut on Later with Jools Holland. Holland.

Marketing – White LiesMarketing – White Lies

ProductionProduction

They began recording a debut album with They began recording a debut album with producers Ed Buller (Suede, Pulp) and producers Ed Buller (Suede, Pulp) and Max Dingel (The Killers, Glasvegas). They Max Dingel (The Killers, Glasvegas). They recorded the album at ICP studios in recorded the album at ICP studios in Brussels and London. Brussels and London.

Production – White LiesProduction – White Lies

Release date was set for 12Release date was set for 12thth January ’09. January ’09.

Distribution…Distribution…

ReceptionReception

Your task…Your task…

Put together a case study of an artist of Put together a case study of an artist of your choice, charting their journey in the your choice, charting their journey in the music industry from production through to music industry from production through to reception.reception.

Useful websitesUseful websites

www.musicweek.com www.myspaceshowdown.com (blogs) (blogs) www.allrecordlabels.com Newspaper websites, particularly the Newspaper websites, particularly the

guradian. guradian. www.wikipedia.com – for definition, not – for definition, not

case studies.case studies.

Can you…Can you…

Name one distribution company and say what Name one distribution company and say what they do?they do?

Discuss one method through which music is Discuss one method through which music is exchanged?exchanged?

What are the pros and cons of this method?What are the pros and cons of this method? Name one way in which music can be Name one way in which music can be

marketed?marketed? At which stage of the process would marketing At which stage of the process would marketing

be most useful?be most useful? Analyse the impact of an institutions audience Analyse the impact of an institutions audience

reception on it’s output?reception on it’s output?