Case Study

Econsultancy

“Econsultancy saw a 4x revenue growth in six months from paid reports by using idio’s recommendation platform.”

Econsultancy is at the forefront of the UK’s digital marketing scene, publishing quality industry

commentary and analysis every day, as well as running training, conferences and awards. Econsultancy asked idio to help increase the

sales of paid reports through the site, by ensuring every member of its large community was offered the most relevant and helpful report.

02 / Client goals

Contextual Customer Intelligence

idio builds a real-time context about every individual, based on their content consumption and creation across multiple channels.

Content Personalization & Optimization

idio personalizes content marketing across multiple channels to drive increased engagement and conversion.

idio is a real-time decisioning platform for dynamic content. It integrates with your delivery channels to personalize emails, websites, mobile apps, social apps and advertising, and it integrates with your CRM process to use existing

01 / Introduction

Making Marketing Meaningful idioplatform.com 2

121 %Increase in time-on-site

“The email your customer receives at 6.00pm can be

personalized based on what they tweeted at

5.55pm!”

data and models, and return detailed customer profiles and streamed updates about taste and behaviour. Simply put, it adds a layer of intelligence to your marketing operating system.

On every blog post and forum page, a recommendation widget was placed below the content, allowing idio to recommend the most relevant report for every customer based on the content they are reading. In order to power this, idio analysed every piece of content on Econsultancy’s blog and forum, to extract key topics and other metadata. The same process was applied to each report, and idio’s recommendation engine provided the best match in real-time.

03 / What we delivered

Making Marketing Meaningful idioplatform.com 3

04 / The resultsUsing web analytics from the Econsultancy site over the first six months, we tracked the

results, normalized them against overall site performance in the same period, and also compared them against the previous six month period. The initial results have demonstrated that by delivering a more relevant product offering, customers purchase more.

Revenue from paid reports was proven to have grown remarkably over this period, increasing by more than four times its previous level. Contributing to this, the volume of interactions with the recommended reports section doubled. The conversation rate to purchase of reports increased by 251%, and there was a seven times rise in transaction volume.

Normalized against the overall site performance, the idio-powered

recommended reports grew the per-visit value of customers to the Econsultancy blog by almost one and a half times.

Next stepsidio and Econsultancy plan to extend the

current recommendation system, to deliver

more accurate product and content

recommendations based on each customer’s

interests and needs, across the website and

also on email. Recommendations will be

extended to jobs and training offers, and topic

pages will be created as the definitive resource

for any digital marketing issue.

“idio increases revenue by understanding and serving each customer’s need.”

idio helps multi-channel marketers build strong customer relationships and generate actionable customer insight, using personalized content.

Our platform curates, structures, delivers and measures brand content across websites, mobile sites and apps, email, social platforms and performance ads - building authority for the brand and mining the interactions for insight.

idio works with clients including Unilever, Diageo, Associated News, and the NHS. For more information, please visit www.idioplatform.com.

London Office: idio Ltd, The Battleship Building, 179 Harrow Road, London, W2 6NB

idioplatform.comsales@idioplatform.com+44 207 369 8223