CASE OF DIY AND SOCIAL MEDIA

RiceGum RiceGum is a Youtuber who owns popular social media sites. He is active on snapchat, Instagram, Facebook and YouTube. He gained follows from his YouTube channel by roasting famous music.ly kids. He is a prosumer because he creates his own content on YouTube. There is interactivity because he reply's to his fans comments and talks to them on snapchat. Twitter – RiceGumInstagram RiceGumSnapchat - RiceGum

He has 4.6m subscribers on YouTube, 2.1m on Instagram and 1.17m on twitter.