case4- wilkerson company

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y PREPARED BY: MUHAMMAD SY A HMI BIN ABD JALIL 21382 9 MOHAMAD FIRDAUS BIN Y A HA Y A 221524 SYA IMAA BINTI SAAD 221958 NORAZERA BINTI ALIAS 223915 NUR AQILAH BINTI AB AZIZ 223996 CASE 4

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yPREPARED BY:

MUHAMMAD SYAHMI BIN ABD JALIL 213829

MOHAMAD FIRDAUS BIN YAHAYA 221524

SYAIMAA BINTI SAAD 221958

NORAZERA BINTI ALIAS 223915

NUR AQILAH BINTI AB AZIZ 223996

CASE 4

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EXECUTIVE SUMMARY 

 WilkersonCompany 

• President

• Controller

• Manufacturing Manager

Problem• Declining profit Margin

• Simple Cost Accounting

Plan To BeImplement

• Plan ABC

• Plan Kaizen

• Plan lean Manufacturing

213829

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High

OverheaCost

!o"

Pro#it$argins

22399%

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HighOverhea

Cost

•Pricing method not realisti&

•  High proportion of overhead costs

• Not consider the i##erent

a&tivities performed

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!o" Pro#it

$argins

The loer prices for pumps has

ire&t relationship

 A big impa&t to the compan!

'roppe their pre"ta# margin

$ gross margins

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High overhead costs

• The direct cost is calculated based on the

standard rate of material and labor but themanufacturing overhead cost is allocated

based on 300% of labor cost.

CAUSE

2219(8

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Product Valves

($)

Pumps

($)

Flo

Co!trollers

($)

Total ($)

Units7,500 12,500 4,000 24,000

Direct Labor75,000 156,250 40,000 271,250

Direct Material 120,000 250,000 88,000 458,000

Total Direct

Cost  195,000 406,250 128,000 729,250

Overhead costs

(300% of DL)   225,000 468,750 120,000  813,750

(Actual 806,000)

Total Cost420,000 875,000 248,000

  1,543,000

(Actual 1,535,250)"#%% & ($'% &%%)

'*#%% & ($'*+% &%%)

,#%%% & ($'% &%%)

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Reduction of pump’s price

• Parker had seen !o alter!at-ve regarding the

competitors price, they reduce t.e pr-ces in

order to remain competitive and ma-!ta-! t.e

volume+

• Price cuts had led to declining company prots,

especially in the pump line.

• !efer E&.-/-t *.

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Loss of competitive advantage

• "ince many compet-tors ere e&-sts,

Wilkerson !ot yet hold a title as a ma0or

pump suppl-er,

• Competitors al#ays tac1led -t. mar1et

pr-ce that caused the prot for Wilkerson

declined #hen they do the same thing.

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A2TER3ATIVE S42UTI4322391(

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CO)T

 *CTI+IT, 

CO)T

OB-.CT

)tep 1 / Ienti#y 0 *nalyse

Machine-related• Labor • Engineering• Shipment

)tep 2 / *ssign an mat&h

• Cost per machine hour • Cost per production run• Cost of Cost per shipment

)tep 3/ Total p all &ost

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in the rate per nit 4 per pro&tionActualCostU!-t

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v

in the rate overhea &ost by etails

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Total osts

Units

346!"# $!$"##

46%"##

  $"## %!"##

4###

%## & - Total osts

  Actual 'rices

  46(%$ ")(!# %%"(3$"

  )6 )$ %#"

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• Monitoring products from the moment they enter the design

phase and onward throughout their product life cycles.

• Wilkerson Company can used target costing in order to

ensure that the company achieve the planned gross margin

 which 35%. Formula for target costing is:

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TARGT CO!T"#G $ MART &R"C ' D!"RD &RO"T

MAXIMUMC4ST

To!" #o$ % 56&'' % ('&'' % 62&''

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5IFFERE3TIATI43

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$ctivity&asedCosting

221(25

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Simple Cost

Accounting System

•  ABC properl! divide the activit!"related costs in a

proper "ay6

•  ABC divide ma%or e#penses in a more  7sti#ie

manner and hence ill present a &lear pi&tre of the

prices&

Activity-Based Costing

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Cont

•  ABC or's  best in &omple environments( here

there are man! machines and products( and tangled

processes that are not eas! to sort out&

• Conversel!( it is of less use in a streamline

environment  here production processes are

a))reviated&

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  Traditional *olume"Based Costing ABC Costing

Pro&t +alves Pmps lo"

Controller

s

 +alves Pmps lo"

Controllers

+nit ,(-.. /0(-.. 1(... ,(-.. /0(-.. 1(...

Total Cost 2-3&.. 2,.&.. 230&.. 213&/, 2-4&0. 2//-&5,-

Planned 6ross

Margin5-7 5-7 5-7 5-7 5-7 5-7

Target Selling

Price243&/- 2/.,&38 28-&54 2,/&.5 248&-1 2/,,&-.

 Actual Selling

Price

243&.. 24,&.. 2/.-&.. 243&.. 24,&.. 2/.-&..

 Actual 6ross

Margin51&87 /8&-7 1/&.7 13&57 55&/7 "8&87

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Traitional *BC Traitional : *BCTraitional *BC

5IFFERE3TIATI43

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