case4- wilkerson company
TRANSCRIPT
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yPREPARED BY:
MUHAMMAD SYAHMI BIN ABD JALIL 213829
MOHAMAD FIRDAUS BIN YAHAYA 221524
SYAIMAA BINTI SAAD 221958
NORAZERA BINTI ALIAS 223915
NUR AQILAH BINTI AB AZIZ 223996
CASE 4
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EXECUTIVE SUMMARY
WilkersonCompany
• President
• Controller
• Manufacturing Manager
Problem• Declining profit Margin
• Simple Cost Accounting
Plan To BeImplement
• Plan ABC
• Plan Kaizen
• Plan lean Manufacturing
213829
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High
OverheaCost
!o"
Pro#it$argins
22399%
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HighOverhea
Cost
•Pricing method not realisti&
• High proportion of overhead costs
• Not consider the i##erent
a&tivities performed
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!o" Pro#it
$argins
The loer prices for pumps has
ire&t relationship
A big impa&t to the compan!
'roppe their pre"ta# margin
$ gross margins
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High overhead costs
• The direct cost is calculated based on the
standard rate of material and labor but themanufacturing overhead cost is allocated
based on 300% of labor cost.
CAUSE
2219(8
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Product Valves
($)
Pumps
($)
Flo
Co!trollers
($)
Total ($)
Units7,500 12,500 4,000 24,000
Direct Labor75,000 156,250 40,000 271,250
Direct Material 120,000 250,000 88,000 458,000
Total Direct
Cost 195,000 406,250 128,000 729,250
Overhead costs
(300% of DL) 225,000 468,750 120,000 813,750
(Actual 806,000)
Total Cost420,000 875,000 248,000
1,543,000
(Actual 1,535,250)"#%% & ($'% &%%)
'*#%% & ($'*+% &%%)
,#%%% & ($'% &%%)
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Reduction of pump’s price
• Parker had seen !o alter!at-ve regarding the
competitors price, they reduce t.e pr-ces in
order to remain competitive and ma-!ta-! t.e
volume+
• Price cuts had led to declining company prots,
especially in the pump line.
• !efer E&.-/-t *.
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Loss of competitive advantage
• "ince many compet-tors ere e&-sts,
Wilkerson !ot yet hold a title as a ma0or
pump suppl-er,
• Competitors al#ays tac1led -t. mar1et
pr-ce that caused the prot for Wilkerson
declined #hen they do the same thing.
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A2TER3ATIVE S42UTI4322391(
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CO)T
*CTI+IT,
CO)T
OB-.CT
)tep 1 / Ienti#y 0 *nalyse
•
Machine-related• Labor • Engineering• Shipment
)tep 2 / *ssign an mat&h
• Cost per machine hour • Cost per production run• Cost of Cost per shipment
)tep 3/ Total p all &ost
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in the rate per nit 4 per pro&tionActualCostU!-t
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v
in the rate overhea &ost by etails
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Total osts
Units
346!"# $!$"##
46%"##
$"## %!"##
4###
%## & - Total osts
Actual 'rices
46(%$ ")(!# %%"(3$"
)6 )$ %#"
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• Monitoring products from the moment they enter the design
phase and onward throughout their product life cycles.
• Wilkerson Company can used target costing in order to
ensure that the company achieve the planned gross margin
which 35%. Formula for target costing is:
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TARGT CO!T"#G $ MART &R"C ' D!"RD &RO"T
MAXIMUMC4ST
To!" #o$ % 56&'' % ('&'' % 62&''
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5IFFERE3TIATI43
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$ctivity&asedCosting
221(25
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Simple Cost
Accounting System
• ABC properl! divide the activit!"related costs in a
proper "ay6
• ABC divide ma%or e#penses in a more 7sti#ie
manner and hence ill present a &lear pi&tre of the
prices&
Activity-Based Costing
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Cont
• ABC or's best in &omple environments( here
there are man! machines and products( and tangled
processes that are not eas! to sort out&
• Conversel!( it is of less use in a streamline
environment here production processes are
a))reviated&
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Traditional *olume"Based Costing ABC Costing
Pro&t +alves Pmps lo"
Controller
s
+alves Pmps lo"
Controllers
+nit ,(-.. /0(-.. 1(... ,(-.. /0(-.. 1(...
Total Cost 2-3&.. 2,.&.. 230&.. 213&/, 2-4&0. 2//-&5,-
Planned 6ross
Margin5-7 5-7 5-7 5-7 5-7 5-7
Target Selling
Price243&/- 2/.,&38 28-&54 2,/&.5 248&-1 2/,,&-.
Actual Selling
Price
243&.. 24,&.. 2/.-&.. 243&.. 24,&.. 2/.-&..
Actual 6ross
Margin51&87 /8&-7 1/&.7 13&57 55&/7 "8&87
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Traitional *BC Traitional : *BCTraitional *BC
5IFFERE3TIATI43
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