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“Your App on the Spotlight” CaseStudy Paperclip Success story via SMART ad campaigns

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Page 1: CaseStudy - App Samurai · “Your App on the Spotl˜ght” 02 Organ˜c Upl˜ft w˜th App Samura˜ Campa˜gn %210 organ˜c ˜ncrease at 01/09/16 - 16/11/2016 (before&after campa˜gn

“Your App on the Spotlight”

CaseStudyPaperclip

Success story via SMARTad campaigns

Page 2: CaseStudy - App Samurai · “Your App on the Spotl˜ght” 02 Organ˜c Upl˜ft w˜th App Samura˜ Campa˜gn %210 organ˜c ˜ncrease at 01/09/16 - 16/11/2016 (before&after campa˜gn

“Your App on the Spotlight”01

AboutPaperclip is a UK-based trading app let users buy, sell, and swap.

Paperclip became an App Samurai customer to increase mobile users via our smart ad campaign feature.

CountryUK

DateSep 21,2016 - Nov 1, 2016

Installs23K

CustomerPaperclip

Advertising PlatformApp Samurai Dashboard

Tracking Tool AppsFlyer

Platform Android

Page 3: CaseStudy - App Samurai · “Your App on the Spotl˜ght” 02 Organ˜c Upl˜ft w˜th App Samura˜ Campa˜gn %210 organ˜c ˜ncrease at 01/09/16 - 16/11/2016 (before&after campa˜gn

“Your App on the Spotlight”02

Organic Uplift with App Samurai Campaign

%210 organic increase at 01/09/16 - 16/11/2016 (before&after campaign comparison)

Page 4: CaseStudy - App Samurai · “Your App on the Spotl˜ght” 02 Organ˜c Upl˜ft w˜th App Samura˜ Campa˜gn %210 organ˜c ˜ncrease at 01/09/16 - 16/11/2016 (before&after campa˜gn

“Your App on the Spotlight”03

DAU (daily active users) andSession Change

250% DAU growth 100% daily increase in sessions

Page 5: CaseStudy - App Samurai · “Your App on the Spotl˜ght” 02 Organ˜c Upl˜ft w˜th App Samura˜ Campa˜gn %210 organ˜c ˜ncrease at 01/09/16 - 16/11/2016 (before&after campa˜gn

“Your App on the Spotlight”04

Increase in Category Ranking

Ranking Increased from 100 to Top 25 in Shopping

Page 6: CaseStudy - App Samurai · “Your App on the Spotl˜ght” 02 Organ˜c Upl˜ft w˜th App Samura˜ Campa˜gn %210 organ˜c ˜ncrease at 01/09/16 - 16/11/2016 (before&after campa˜gn

66% Growth in average daily messages.

“Your App on the Spotlight”05

Growth in Message

Page 7: CaseStudy - App Samurai · “Your App on the Spotl˜ght” 02 Organ˜c Upl˜ft w˜th App Samura˜ Campa˜gn %210 organ˜c ˜ncrease at 01/09/16 - 16/11/2016 (before&after campa˜gn

130% Growth in daily uploaded Items.

“Your App on the Spotlight”06

Growth in Items

Page 8: CaseStudy - App Samurai · “Your App on the Spotl˜ght” 02 Organ˜c Upl˜ft w˜th App Samura˜ Campa˜gn %210 organ˜c ˜ncrease at 01/09/16 - 16/11/2016 (before&after campa˜gn

123% increase in daily registrations.

“Your App on the Spotlight”07

Growth in Registrations

Page 9: CaseStudy - App Samurai · “Your App on the Spotl˜ght” 02 Organ˜c Upl˜ft w˜th App Samura˜ Campa˜gn %210 organ˜c ˜ncrease at 01/09/16 - 16/11/2016 (before&after campa˜gn

“Your App on the Spotlight”

App Samurai is a self-service mobile advertising tool for startups. It’s really easy to create, manage, and measure ad campaigns in order to acquire qualified

users for your app.