casey markee: hyperlocal marketing
TRANSCRIPT
@MediaWyse #StateofSearch @dfwsem
Who is this Casey guy?• Head of SEO Support for SEN• Founder of Digital Agency Media Wyse• Author of 400+ SEO & SMO articles• 16+ years actual working SEO
Experience• Trained SEO teams on Five Continents• Co-Author of the “Unfair Advantage
Guide to Winning the Search Engine Wars”
• Contributor to “The Web Untangled: The Handbook for Building an Online Business”
• Rabid Bacon & Craft Beer Aficionado
@MediaWyse #StateofSearch @dfwsem
Law of Wearables Success Wearables Market Overview Wearables SEO w/Beacons Hyperlocal Targeting iBeacon vs. Eddystone vs. FB Beacon Case Studies
Designing your Beacon Campaign
What will we Learn Today?What will we Learn Today?
@MediaWyse #StateofSearch @dfwsem
“In order to be successful, any given piece of wearable technology has to be useful the entire time it’s on your
body.” – Niley Patel, The Verge
@MediaWyse #StateofSearch @dfwsem
5 Million Apple Watches Sold for $4+ Billion in Revenue.
…And with a hefty profit margin of 60%+
@MediaWyse #StateofSearch @dfwsem
“Sales of Apple Watches are up sequentially and have exceeded our
expectations.”- Tim Cook
Apple 3rd Q earnings call – Tuesday, 10/27
@MediaWyse #StateofSearch @dfwsem
Apple is now the largest “Luxury” Watch Retailer in the World
(passing Rolex).
@MediaWyse #StateofSearch @dfwsem
Wearables SEO = “Convenience Marketing”
“Delivering a personalized marketing message for a product or service in real-time to a target consumer
exactly when they need it!”- Casey Markee
@MediaWyse #StateofSearch @dfwsem
“Beacon technology is a location-aware low-cost transmitter that uses Bluetooth and geo-fencing to provide
apps a new level of micro-location awareness”- Wikipedia
@MediaWyse #StateofSearch @dfwsem
Beacons are Small but POWERFUL!
Beacons are about the size of a quarter and cost between $5-80 each.
@MediaWyse #StateofSearch @dfwsem
Facebook “Places Tips” trigger when within 100 ft of beacon.
Serve a “Welcome Note” to Visitors.
Serve prompts to “Like” the page or “check-in.”
Feature posts from your page or those of your Fans.
Facebook Beacons: Cool but Limited.
bit.ly/fb-beacons-signup
@MediaWyse #StateofSearch @dfwsem
Apple iBeacons: App-Focused & Hot
App-Based (mandatory for messages)
Proprietary (but does work on Android)
Can send messages only through UUID (Universal Unique Identifier)
No use of EIDs (Ephemeral Identifiers)
@MediaWyse #StateofSearch @dfwsem
Google Eddystone: The New Kid on the Block!
Supports URL and App for messaging.
Open-Source (available on GitHub)
Can send messages through UUID (Universal Unique Identifier), URL or Telemetry.
Uses EIDs (Ephemeral Identifiers) for secure tracking.
@MediaWyse #StateofSearch @dfwsem
Did you know you can already use BLE beacons to “check-in”
to your hotel?
@MediaWyse #StateofSearch @dfwsem
Get a Beaconstac Starter Kit – Costs $89! Comes with 3 enterprise-
grade BLE Sensoro beacons Supports BOTH iBeacon &
Eddystone Each beacon can cover up
to 50ft and last up to 3 years.
The longer the distance, the shorter the battery life.
Full support and analytics provided up to 1 year.store.beaconstac.com
@MediaWyse #StateofSearch @dfwsem
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