TU Delft - a birds eye view

Or rather: Science and Communication (Strategy)?Roy Meijer, Science Information Officer TU DelftCasimir Spring School 2016 'Sun, Sailing, Science'Science and Media

Justin Trudeau on quantum computing2

Obama geeks out at Science Fair

3

Mark Rutte on fuel efficiencyIf you drive faster, you emit less CO2 :-(4

Fields arranged by difficulty to communicateDifficult and easy at the same time 5

Communication strategyGoalTarget groupMessage(s)Means

Just a little logical thought on who you want to reach with your press release (or overall communication strategy), what you want to tell them and what you would like them to do with that information, and how to best present, package and send that out.

6

Goal target

7

GoalStart with why Personal brandingWin fundsGet sponsors / partnersShare results (why?)Attract custumors, sell goodsInvite audience to an eventInform the publicInform colleaguesGet more studentsGet known (by who and why?)DebateStart one Contribute to one8

Target group - audience9

Target group - audienceNationalRegionalLocalSpecificPoliticalScientificDemographic

10

Message

11

MessageFirst!Im interesting, contact meGive me (more) moneyBuy my stuffWere open, come on in / visit usChange your opinion Change your behaviour / lifestyleDont worry, all is wellStart worrying, were doomed!Read this / check this out!Dont try this at homeUse sunscreen wiselyHi mom!

12

Message; what counts as news?NowClose to home Societal impactHuman element / dramaConflict VIPsUnique: first, highest, tallest, smallest, fastest, etc. WowSports, health, sex, emotionPublication in Science or NatureVisual impact

So what?

13

Conflict14

But beware ;-)

Visual impact15

Examples

16

Means17

MeansResearchGate, AcademiaBlog, Twitter, LinkedIn, Instagram, Facebook, etc.Call / mail / DM directly Personal visitPress releaseUniversity magazine / newspaper / other (news) platformsOpinion piece, letter to the editorInternet, www.tudelft.nl CalendarProduct presentation / launchFairs, exhibitions, symposiaTelevisionPress conferenceAdvert

18

Its all about the message19

19

Message?20

Message box

21

Message box

22

Featured blogsMichel van Baalhttp://michelvanbaal.weblog.tudelft.nl/Communication / media

Karen Collethttp://kcollet.weblog.tudelft.nlCommunication/media relations

Roy Meijerhttp://roy-meijer.nl (Science) communication / social media

23