Assignment briefQualification Level 3 Extended Diploma in Creative Media Production – Games Design

Unit number and title

L3 Unit 4 Creative Media Production Management Project

L3 Unit 3 Research Techniques for the Creative Media IndustriesL3 Unit 1 Pre-production Techniques for the Creative Media Industries

Start date 18th February 2013

Deadline 24th May 2013

Assessor name TeamProject Manager: Mandy Panesh

Assignment title Final Major Project: Graphic Novel – Hollow Queen Name: Cassie Coyne

The purpose of this assignment is for you to:

Unit 4 Creative Media Production Management Project1 Be able to originate, develop and research an idea for a media product2 Be able to pitch a proposal for a media product3 Be able to manage a production process to create a media product

Unit 3 Research Techniques for the Creative Media Industries 1 Understand the nature and purposes of research in the creative media industries2 Be able to apply a range of research methods and techniques3 Be able to present results of research

Unit 1 Pre-production Techniques for the Creative Media Industries1 Understand requirements for a specific media production2 Be able to prepare pre-production documentation for a specific media production3 Be able to apply pre-production planning for a specific media production

Scenario

Dark Horse publishers have commissioned me to write and illustrate a graphic novel based on an original concept of my choice. The genre will be fiction and story will be set in the 1900’s with a surreal, fantastical twist. I will include real jazz singers in the story that either make an appearance or are more involved in the plot. I have decided the main character will be a young Ella Fitzgerald ‘Queen of Jazz’, before her rise to fame, when she is struggling to be a part of the music industry. The target audience would be comic and graphic novel fans, and jazz and blues music fans. This means that the majority of people who would be interested in my work would probably be wide and varied in age. Once complete the project will be a readable graphic novel of good quality. It will be hand drawn and then scanned in so the finished pages can be uploaded online as well.

Task 1 – FMP Interview

FMP interview, I will submit for an interview and be asked questions about the project I have chosen to complete to establish my understanding of the role pre-production in the media production process, and the purpose of research in the creative media industries (Deadline: Before Half Term)

Unit 1P1, M1, D1Unit 3P1, M1, D1

Task 2 - Viability Viability, I will carry out primary and secondary research, including interview or

questionnaires and surfing the internet and collect and study my results. I will define my audience by creating detailed profiles of specific target markets. I will carry out a study of buyer behaviour and attitude towards different kinds of graphic novel and comics (hardback, softback, wire binders) I will evaluate current trends and the most popular graphic novels, and research into advertising. This will include quantitative research including sales numbers, ratings and views off and online; and also qualitative research of reviews from professionals linked to the business (artists, cover designers, authors, and conceptual artists) and fans. My initial research will include primary and secondary types of research, the primary will be things carried out by myself such as interviews and questionnaires, studies and observations, phone calls, emails, focus groups and audience panels. My secondary research focused on the work others have done will include looking online, in books, magazines on websites

Unit 3P2, M2, D2

Task 3 – Ideas Generation Ideas Gen, I will use the research I’ve collected and a wide variety of ideas for my set

scenario by using brainstorms. I will think over my project and audience I have chosen and explore facts like what is already out there, what themes I will be following, whether or not my idea is unique. I could carry out research in the forms of Mood boards and surveys.

Unit 3P2, M2, D2Unit 4P1, M1, D1

Task 4 – Idea Development I will choose my strongest idea and change it into a clear proposal which I will then pitch to

my project manager. I will show how I am addressing my target audience, how I will deal with any issues or problems I encounter and afterwards I will be able to refine my idea

Unit 4P1, M1, D1P2, M2, D2Unit 3P3, M3, D3

Task 5 – Pre-Production Planning I will produce a plan for my graphic novel, accounting of the amount of time I have and will

produce a budget

Unit 1P2, M2, D2Unit 4P3, M3, D3

Task 6 – Production

I will carry out my production plan and create a production log to chart my progress, reviewing it periodically

Unit 1P3, M3, D3Unit 4P3, M3, D3

Task 7 – Presentation Present my Idea to a focus group or client and receive feedback, then make changes to the

finished product where necessary

Unit 4P3, M3, D3

Task 8 – Evaluation Write a final evaluation reviewing the entire project and outcome, that will be based on my

production log

Unit 4P3, M3, D3

This brief has been verified as being fit for purpose

Assessor

Signature Date

Internal verifier

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L3 Unit 4 Creative Media Production Management ProjectP1 originate, develop and research an idea for a media product working within appropriate conventions andwith some assistance.[IE, CT]

M1 originate, develop and research an idea for a media product showing some imagination and with only occasional assistance.

D1 originate, develop and research an idea for a media product showing creativity and flair and working independently to professional expectations.

P2 pitch a proposal for a media product with some appropriate use of subject terminology and with some assistance.

M2 pitch a proposal for a media product competently with generally correct use of subject terminology and with only occasional assistance.

D2 pitch a proposal for a media product to a near-professional standard consistently using subject terminology correctly and working independently to professional expectations.

P3 manage a production process to create a media product working within appropriate conventions and with some assistance.[SM, TW]

M3 manage a production process competently to create a media product to a good technical standard, showing some imagination and with only occasional assistance.

D3 manage a production process to near-professional standards to create a media product, showing creativity and flair and working independently to professional expectations.

L3 Unit 3 Research Techniques for the Creative Media IndustriesP1 describe the nature and purposes of research in the creative media industries with some appropriate use of subject terminology.[IE]

M1 explain the nature and purposes of research in the creative media industries with detailed illustrative examples and with generally correct use of subject terminology.

D1 comprehensively explain the nature and purposes of research in the creative media industries with elucidated examples and consistently using subject terminology correctly.

P2 apply research methods and techniques with some assistance.[IE]

M2 apply research methods and techniques competently with only occasional assistance.

D2 apply research methods and techniques to near-professional standards working independently to professional expectations.

P3 present results of research. M3 present results of research competently.

D3 present results of research to near-professional standards.

L3 Unit 1 Pre-production Techniques for the Creative Media IndustriesP1 outline requirements and sources of requirements for a specific media production.[IE]

M1 explain in some detail and competently present requirements and sources of requirements for a specific media production.

D1 comprehensively explain and present to a quality that reflects near-professional standards fully detailed requirements and sources of requirements for a specific media production.

P2 generate outline preproduction documentation for a specific media production with some assistance.

M2 generate competent, carefully presented and detailed pre-production documentation for a specific media production with only occasional assistance.

D2 generate thorough and comprehensively detailed pre-production documentation for a specific media production, working independently to professional expectations.

P3 apply pre-production planning to a specific media production working with some assistance.[TW, SM]

M3 apply pre-production planning to a specific media production competently with only occasional assistance.

D3 apply pre-production planning to a specific media production to a quality that reflects near-professional standards, working independently to professional expectations.

:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrateeffective application of the referenced elements of the skills.