cassie kjar portfolio

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Design an original two sided (duplex) folding brochure. Set up and align a two-sided, folded document. Create an original, new logo and use it in a brochure. Incorporate Use the new logo to design consistent layouts for a business card.

kjrD E S I G N C [email protected]

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kjrD E S I G N C O.Event Flier

Business Card

Letterhead

Brochure

Event Flier

Photodesign

Montage

Web Page

Logos

E V E N T A D

D AT E , C L A S S & I N S T R U C TO R

12 July 2015 Visual Communication 130-17 with Brother Stucki

P R OG R A M S & TOO L S U S E D

For this project, I used paper to sketch my ideas, a clothing catalog, a scanner, and Microsoft Word.

D E S C R I P T I O N & O B J E C T I V E S

Design of full bleed color flier for a charitable event. The objective to this assignment was to learn how to make quailty scans and do design work in Microsoft Word. Working with word is challenging, but its important to be comfortable on all software.

M E S S A G E & P R OC E S S

I am aiming to catch the attention of high income adults who love to cook at home and want to give back to the world. I chose an image, color scheme, and design that would feel high class and fun at the same time.

I started by doing research and brainstorming a number ideas for the flyer. After my final sketch I went to Microsoft Word to create the flyer. It was a big challenge because my image kept moving anytime I made a correction. It was also a challenge to adapt my already planned design to a restrictive program like Microsoft Word. My greatest success was creating a profession-al looking design despite the challenging medium.

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E V E N T A D

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I used both Adobe InDesign and Adobe Illustrator to complete this project.

Design an original logo and business card for a business. It should correspond with the letterhead also made for this class. The objective is to learn how to use repetition to create a stationery set. Also, this is to practice using white space.

The feeling I was aiming for sophisticated and professional, but avoiding being clinical and stuffy. The audience would be anyone in need of personal counseling in the Ann Arbor, Michigan area, or associates that she may meet at conferences.

I made a very simple logo in Adobe InDesign by layering two rectangles and my clients title. For the back of the card, I decided to repeat the rectangle outline from the front of the card. I experimented with different placements, but found having two rectangles that bleed off the page brought a great sense of unity without being predictable.

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B U S I N E S S C A R D

L E T T E R H E A D




I used both Adobe InDesign and Adobe Illustrator to complete this project.


Design an original letterhead for a business. It should incorrporate a new original logo made for this assignment and correspond with the business card also made for this class. The objective is to learn how to use repetition to create a stationery set.


The feeling I was aiming for sophisticated and professional, but avoiding being clinical and stuffy. The audience would be anyone in need of personal counseling in the Ann Arbor, Michigan area, or associates that she may meet at conferences.

I made a box around the entire sheet and centering the logo. The box worked well because it visually alluded to the business card design. Placing the block of information was tricky, but I ended up liking it centered along the bottom best. I felt like that placement under the title also tied it in nicely to the business card. As for the typography, I was careful to keep the information small and create contrast between the body copy and the title.

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L E T T E R H E A D

B R OC H U R E




For this project I used Adobe InDesign, Adobe Illustrator, and Adobe Photoshop.


Design an original two sided (duplex) folding brochure. Set up and align a two-sided, folded document. Create an original, new logo and use it in a brochure. Incorporate Use the new logo to design consistent layouts for a business card.


I made this to be a pocket resource for a counselor to hand out to patients going through Cognitive Behavioral Therapy. I wanted the message to be soothing and helpful.

I made my credit card sized accordion brochure in Adobe InDesign. I also used Adobe Illustrator to make a new original logo and Adobe Photoshop to manipulate my photos to work in my design. As far as tools go, I used a brand new blade in my Exacto knife for quality cutting and a bone folder to make clean folds.

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B R OC H U R E

MINDREADING

We can never be sure what someone else is thinking. Yet, everyone occasionally assumes

they know whats going on in someone elses mind. Thinking things like, He must have thought I was stupid at the meeting, makes inferences that arent necessarily based on reality.

Remind yourself that you may not be making accurate guesses.

DISQUALIFYING THE POSITIVE

If nine good things happen, and one bad thing, sometimes we filter out the good and hone in on the bad. Maybe we declare we had a bad day, despite the positive events that occurred.

Filtering out the positive can prevent you from establishing a realistic outlook on a situation. Develop a balanced outlook by noticing both the positive and the negative.

UNREAL IDEAL

Making unfair comparisons about ourselves and other people can ruin our motivation. Looking at someone who has achieved much success and thinking, I should have been able to do that, isnt helpful, especially if that person had some lucky breaks or competitive advantages along the way. Commit to focusing on your own path to success.

OVERGENERALIZATION

Its easy to take one particular event and generalize it to the rest of our life. If you failed to close one deal, you may decide, Im bad at closing deals. Or if you are treated poorly by one family member, you might think, Everyone in my family is rude. Take notice of times when an incident may apply to only one specific situation, instead of all other areas of life.

You anticipate that things will turn out badly, and you feel convinced that your prediction is an already established fact. Although none of us knows what will happen in the future, we sometimes like to try our hand at fortune-telling. We think things like, Im going to embarrass myself tomorrow, or If I go on a diet, Ill probably just gain weight. Remind yourself of all the other possible outcomes.

FORTUNE TELLING SHOULD STATEMENTS

You try to motivate yourself with shoulds and shouldnts, as if you had to be whipped and punished before you could be expected to do anything. Musts and oughts are also offenders. The emotional consequence is guilt. when you direct should statements toward others, you feel anger, frustration, and resentment.

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PERSONALIZATION

As much as wed like to say we dont think the world revolves around us, its easy to personalize everything. If a friend doesnt call back, you may assume, She must be mad at me, or if a co-worker is grumpy, you might conclude, He doesnt like me. When you catch yourself personalizing situations, take time to point out other possible factors that may be influencing the circumstances.

LABELING & MISLABELING

This is an extreme form of overgeneralization. Instead of describing your error, you attach a negative label to yourself: Im a loser. Hes a jerk. Mislabeling involves describing an event with language that is highly colored and emotionally loaded.

Instead of thinking, He made a mistake, you might label your neighbor as an idiot.

EMOTIONAL REASONING

Our emotions arent always based on reality but we often assume those feelings are rational. If youre worried about making a career change, you might assume, If Im this scared about it, I just shouldnt change jobs. Or, you may be tempted to assume, If I feel like a loser, I must be a loser. Its essential to recognize that emotions, just like our thoughts, arent always based on the facts.

MAGNIFICATION & MINIMIZATION

You exaggerate the importance of things (such as your goff-up or someone elses achievement), or you inappropriately shrink things until they appear tiny. If you fall short on meeting your financial goals one month you may think, Im going to end up bankrupt, or Ill never have enough money to retire, even though theres no evidence that the situation is nearly that dire.

TEN COMMON THINKING ERRORS

A Resource For Cognitive Behavioral Therapy

ALL OR NOTHING THINKING

You see things in black and white categories. If your performance falls short of perfect, you see yourself as a total failure.

Perhaps you have two categories of coworkers in your mindthe good ones and the bad ones. Or maybe you look at each project as either a success or a failure.

360counseling

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PERSONALIZATION

As much as wed like to say we dont think the world revolves around us, its easy to personalize everything. If a friend doesnt call back, you may assume, She must be mad at me, or if a co-worker is grumpy, you might conclude, He doesnt like me. When you catch yourself personalizing situations, take time to point out other possible factors that may be influencing the circumstances.

LABELING & MISLABELING

This is an extreme form of overgeneralization. Instead of describing your error, you attach a negative label to yourself: Im a loser. Hes a jerk. Mislabeling involves describing an event with language that is highly colored and emotionally loaded.

Instead of thinking, He made a mistake, you might label your neighbor as an idiot.

EMOTIONAL REASONING

Our emotions arent always based on reality but we often assume those feelings are rational. If youre worried about making a career change, you might assume, If Im this scared about it, I just shouldnt change jobs. Or, you may be tempted to assume, If I feel like a loser, I must be a loser. Its essential to recognize that emotions, just like our thoughts, arent always based on the facts.

MAGNIFICATION & MINIMIZATION

You exaggerate the importance of things (such as your goff-up or someone elses achievement), or you inappropriately shrink things until they appear tiny. If you fall short on meeting your financial goals one month you may think, Im going to end up bankrupt, or Ill never have enough money to retire, even though theres no evidence that the situation is nearly that dire.

TEN COMMON THINKING ERRORS

A Resource For Cognitive Behavioral Therapy

ALL OR NOTHING THINKING

You see things in black and white categories. If your performance falls short of perfect, you see yourself as a total failure.

Perhaps you have two categories of coworkers in your mindthe good ones and the bad ones. Or maybe you look at each project as either a success or a failure.

360counseling

E V E N T F L I E R




I started out by sketching on paper then used Adobe InDesign to complete this project.


Design a black and white promotional f lier on Adobe InDesign to promote a graduate leadership conference held by Vouant Communications. The flier must have half inch margins on all sides and use appropriate typography.


I am aiming to catch the attention of college seniors and recent graduates. I made my flier appeal to this audience by making it profession, sharp, and clean. They way I cropped the image and the ample amount of white space helped me achieve this look.

I made guides dividing my page into nice boxes to make a grid. I used the rule of thirds to create a balanced flier with an interesting, fresh feel. Notice that the left third of the page contain and image, and the bottom two thirds of the page contains the title and content, leaving the top third for white space. I utilized the principle of repetition by using a dividing bar in several different locations and using the same typeface throughout the design.

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E V E N T F L I E R

Do you want to have the competitive edge in business?

Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques while cultivating attributes of leadership that will market to any employeer.

T h i s l e a d e r s h i p c o n f e r e n c e i s a v a i l a b l e t o g r a d u a t i n g s e n i o r s . S p a c e i s l i m i t e d . Re g i s t r a t i o n a n d m o r e i n f o r m a t i o n a v a i l i a b l e a t h t t p : / / w w w. v o u a n t c o m m . c o m / l e a d e r s

October 21-23 8 AM - 5 PMLinco ln Convent ion Center

Come learn how at Vouant Communications Annual Graduate Leadership Conference.

LEADERSHIPGRADUATE

CONFERENCE

P H O TO D E S I G N




For this project, I used my Canon EOS 70D as well as Adobe Photoshop. Photoshop was used to crop and then add text.


Take six photos to demonstrate your skills with lighting, focus, and the rule of thirds. The objective is to learn how to better work with cameras. Then pick out a color scheme based on one of the photos and create a poster using repeating elements.


More than anything, this project taught me to look around and observe the world before snapping pictures. It is equivalent to formulating a plan and doing research before jumping onto the computer.

I was able to capture a focused image with a blurred background by focusing, or metering, the sign and then holding down the button halfway and repositioning the camera to frame the picture. One trick I learned for further blurring out the background was zooming in and then positioning myself and camera before taking the pictures. To find a color scheme that would work well with my photo, I used the eyedropper tool and a color wheel.

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P H O TO D E S I G N

M O N TA G E




For this project, I used old family photos, a photo from my photo design project, a scanner, and Adobe Photoshop.


Design an original montage that follows a spiritual theme that incorrporates and uses two or more images. The objective is to learn how to combine pictures with no hard edges using feathering and the mask tool.


I wanted to convey the importance of and beauty in family history. I wanted to inspire people to be interested in those that came before them, and those that will come after.

I first edited the background photo with many techniques and filters, including adjusting curves and applying a warming photo filter. In other window, I edited the picture of my great grandma to restore it and remove mold spots and creases. I brought the pictures all togher and arranged them in a pleasing way, and then created masks on each layer. I then used a soft edged brush and black and white paint to finesse the layers to look more natural and so we could overlap each other.

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M O N TA G E

W E B PA G E




I used TextWrangler, Adobe InDesign, Adobe Photoshop, and Google Chrome to complete this project.


Create a website to showcase a logo designed in this Visual Communications class. Learn how to change an image file as a .png and optimise it for the web. Also gain a basic understanding of HTML5 and CSS. Learn to alter typefaces and colors.


The message I am aiming to send is one of trust, confidence, and wisdom.

I created this webpage using TextWrangler. I also used their validator to make sure my code was error free. To pick colors from my webpage, I decided to use the eyedropper tool to select the hex colors from my logo. This usage of the principle of repetition helped unify my website and give it a clean and put together feel. also added extra white space around my logo to help it stand out more and direct the flow of the piece.

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W E B PA G E

L OG O S




For this project, I used pen and paper to sketch out my ideas as well as Adobe Illustrator to make the vector logos.


Design an original logo for a company that is unique and easily remembered. Do research to be able to make a design that communicates their brand. Show the final in three different forms: in color, in grayscale, and in white with a color background.


Promoting my familys business, Sweetnote Candy. This logo will be used on candy wrappers to promote awareness.

I feel like I was successful in creating a current and original logo that will stand the test of time. I used handwritten type with a very precise sans serif for the website in varying sizes for contrast. After scanning in my hand-illustrated type and cleaning it up, I was able to turn it into a vector image using the pen tool and direct selection tools to make adjustments to make it exactly how I wanted it. It took a lot of time to trace it with the pen tool, but it was worth the learning experience.

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L OG O S

SweetnoteCandy.com SweetnoteCandy.com

SweetnoteCandy.com

SweetnoteCandy.com

Sweetnote SweetnoteCandy.com

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