cover story

How Lubricant Formulas are Developed

M a g a z i n e f o r C a s t r o l p a r t n e r s i n t h e C I S / A U T U M N 1 3

www.castrol.com/ru

Castrol Professional Club: Winners

16+

Summit on "Commercial Vehicle Transport in Russia"

News from the Regions and the CIS

OTHeR STORIeS:

EXPERTS RECOMMENDPavel Nikolaev, Audi Center TagankaChooses Castrol Professional training program Red Carpet for service managers

Over the years, Audi Center Taganka has not only become one of the leading dealerships, but has also won the reputation as an innovator on the Russian automotive market. The management of Audi Russia has recognized Audi Center Taganka as the best Audi dealership in Russia five times. We are not planning to stop there, so we are constantly tracking unconventional approaches and innovative solutions for HR management, increasing business profitability, and improving customer-oriented service. Training program Red Carpet for service managers combined in-depth knowledge of the specific nature of automotive retail and impressive experience in developing management skills that make business more successful and progressive when implemented.

For more details on Castrol Professional programs, call: +7 (495) 961 27 87 Castrol Russia

* Impeccable service

CASTROL PROFESSIONAL PROGRAMS — INNOVATIVE SOLUTIONS FOR AUTOMOTIVE PROFESSIONALS

01 CastrolNews

Castrol News / Autumn 2013

COVeR STORY02 Our SolutionsWhere and how lubricant formulas are developed

CASTROL PROFeSSIONAL06 Prizes for WinnersCastrol Professional Club announces the results

07 The Battle of MoscowBMW at the Russian stage of the DTM Championship

07 Young WindsRussian premiere of the Volvo V40 Cross Country

PeOPLe08 "People are Our Strategic Priority"Interview with Elena Smirnova, Head of Audi Russia

HD NeWS10 The First OneThe first ever summit on "Commercial Vehicle Transport in Russia"

PRODUCT12 The Updated Castrol Motor Oil Lineup

UKRAINe14 Development and PromotionRegional promotions

CONTeNTS

KAZAKHSTAN15 "Perfection"The national mark of quality for Castrol oil

BeLARUS16 In Word and DeedCastrol Roadside Assistance action and conference for distributors

ReGIONAL NeWS17 Siberia Hears about CastrolOur regional partners' actions, events, and awards

OUR CUSTOMeRS20 To Build and to LiveCastrol products for building cities and subways

PReSS ReVIeW22 Official OpinionWhat Russian media are saying about Castrol's business and products

PReSS24 Myths about OilCastrol's experts dispel common misconceptions about motor oil

Castrol News («Кастрол Новости»)Autumn 2013

Founder:SETRA LUBRICANTS LLC2 Paveletskaya Square, Bldg. 1,Moscow, Russian Federation,Tel. (495) 961 27 87.

Publisher:SETRA LUBRICANTS LLCjointly with ALF Media LLC.

editorial office:2 Paveletskaya Square, Bldg. 1,Moscow, Russian Federation,Tel. (495) 961 27 87.

Contributors:Anastasia Dvoretskikh(Project Manager)Dmitry Bakhmatsky, Leonid Bokov, Elena Buida,Elena Gorbenko, Yulija Gorbunova,Valentina Gosudareva,Alexander Danilchuk, Alexandra Zemskova, Yulija Znamenskaya,Gennady Kozhin, Andrei Kovtun, Igor Korbit, Mikhail Kapralov, Alexey Kubasov, Artem Lugovtsev, Natalja Popova, Ekaterina Rozanova, Alexander Fedorov, Nina Fedorova, Vyacheslav Kholopov, Olga Tsyba, Sergei Sherstennikov, Natalja Shilova.

Publication registeredin the Federal Service forOversight of Communicationsand Mass Media.Registration certificatePI No. FS77-34913of December 29, 2008.

Printed atAST-Moscow Printing House.Circulation: 3,000 copies.

May be reprintedonly with the written consent of the editorial office (publisher).

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COVER STORY

Our SolutionsCASTROL’S ReSeARCH CeNTeR IN PANGBOURNe IS A PLACe WHeRe THe BOLDeST INNOVATIVe SOLUTIONS AND IDeAS BeCOMe ReALITY. BUT THIS IS ONLY THe TIP OF THe ReSeARCH AND INNOVATION ICeBeRG THAT ALLOWS CASTROL TO MAINTAIN WORLD LeADeRSHIP IN LUBRICANT PRODUCTION.

COVER STORY

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UR FOCUS on maximizing performance and ultra-high quality of our products is what makes Castrol stand out. We have been developing lubricant manufacturing technologies

for over 100 years now. Co-engineering is one of these lines of cooperation. Together with leading auto manufacturers, Castrol develops motor oils allowing each engine to operate safety and efficiently at peak capacity.

Castrol's main Technology Center located in Pangbourne, Great Britain, is part of the net-work of BP Technology Centers involved in fuel and lubricant research and development. The Pangbourne Center is also the administra-tive office responsible for coordinating the work of the entire laboratory network. All processes for developing high-tech Castrol lubricants are managed from here. In addition, the Center provides technical support for Castrol's customers.

MANAGeMeNT CeNTeR The Technology Center in Pangbourne carries out a broad range of research and development. This is where we create the formulas for automotive fuel and lubricants and marine lubricants. Our technical support service for Lubricants is also located here. The Technology Center also performs product quality management worldwide.

The Pangbourne laboratories are equipped with state-of-the-art equipment to develop lubricants under the Castrol and BP brands. Products like Castrol Magnatec and GTX are created right here in this Technology Center. Specialists at the center carry out research and development of lubricants for almost any equipment, from car engines to various units for very large ships and industrial installations.

O Castrol's relationships with major interna-tional automotive corporations* allow it to maintain its technological leadership. Castrol's specialists develop lubricants for engines, transmissions and other assemblies in close cooperation with automotive engineers starting at the design stage.

In addition, as part of the global network of BP research centers, Castrol's technical specialists are able to make use of specialists in various fields from all research teams for developing new products.

* To get a full list of Castrol’s partners, scan the QR code or click on the link http://castroledge.ru/партнеры

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COVER STORY

Every year more than 350 chemists, mechanical and other engineers are involved in developing lubricants in Pangbourne. Using the experience of experts from various fields allows us to develop integrated solutions that incorporate all performance characteristics of a designed product.

We perform all work in constant liaison with Castrol customers, when we discuss interim results obtained during product development. This cooperative approach gives an opportunity to consider all possible aspects of using each individual product. So, our technical specialists do more than just create lubricants to maximize performance.

They not only create new products, but also study the products' effect on various vehicle components, the performance of oils in different engines and find solutions to problems that auto manufacturers cannot solve on their own. Specialists from Pangbourne provide technical support for customers and partners if there are any questions during the use of our products.

The laboratories at the Castrol Technology Center in Pangbourne have state-of-the-art multipurpose equipment for performing tests and compounding various samples. Most of the research at the center is unique and can be carried out nowhere but here. The center performs an average of 65,000 independents

tests per year using more than one hundred different methods of analysis. Among other things, the list includes elementary quantitative analysis of pollutants and additives, analysis of physical properties such as density and plastic deformation of substances, wet chemical analysis, heat and corrosion treatment, oxygen treatment, etc.

Test benches are used to check the effective-ness of various fuels and lubricants at critical load on engines, transmissions and other vehicle units under specially created and controlled conditions. Most of the test benches used in Pangbourne were designed here and are one of a kind. Tests on an operating engine allow

WORLDWIDE NETWORK OF TECHNOLOGY CENTERSCASTROL MAINTAINS ITS TECHNOLOGICAL LEADERSHIP IN THE INDUSTRY THANKS TO ITS NETWORK OF TECHNOLOGY CENTERS IN 8 COUNTRIES. SPECIALISTS IN VARIOUS FIELDS CONTINUOUSLY WORK TOGETHER TO DEVELOP HIGH-TECH LUBRICANTS.

MÖNCHENGLADBACHGERMANY

JOHANNESBURGSOUTH AFRICA

TURINITALY

WAYNEUSA

NAPERVILLEUSA

HUNTINGTON BEACHUSA

PANGBOURNEGREAT BRITAIN

Develops formulas for specialized industrial lubricants.

Provides technical support for the automotive fuel segment on the South African market.

The Technology Center provides technical support in the industrial lubricant segment for Castrol’s European divisions.

Develops innovative lubricant components and provides general technical support for Castrol divisions in this region.

Develops formulas for aviation lubricants and provides technical support for the oil, industrial lubricant, and bitumen.

Provides technical support and carries out research and development on handling petroleum coke.

The Technology Center in Pangbourne, Great Britain, develops formulas for automotive fuel and lubricants and marine lubricants and also provides technical support for the Lubricant business line. The Technology Center also performs product quality management worldwide.

COVER STORY

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The design team tracks all industry-specific research and development and constantly performs experiments using new technologies, hardware, and fluids. The designers analyze each discovery, whether it is an important variation or technological breakthrough, as a possible basis for a new product in the future. In other words, advancement and ready-made solutions to meet any challenges are what help Castrol maintain world leadership in its industry. And the Technology Center in Pangbourne plays a key role in this process.

ReSeARCH NeTWORKCastrol specialists around the world work in cooperation with research institutes on a number of projects to expand the lubricant and fuel industry. The list includes 17 universities:University of Edinburgh, Great Britain; University of Oxford, Great Britain; University of Cambridge, Great Britain; Brunel University, Great Britain; University of Manchester, Great Britain; City University London, Great Britain; Loughborough University, Great Britain; University of Bath, Great Britain; Eidgenössische Technische Hochschule Zürich, Switzerland; University of Sheffield, Great Britain; University of Reading, Great Britain; University of Surrey, Great Britain; University College London, Great Britain; King’s College London, Great Britain; Imperial College London, Great Britain; University of Warwick, Great Britain; University of Brighton, Great Britain.

Castrol has technology centers in eight countries. Specialists in various fields continuously work together to develop high-tech lubricants. Besides the headquarters in Pangbourne, 12 more centers operate in various countries.

us to judge how products behave under actual conditions and see how lubricants and fuel work together. All engine tests are performed to confirm the properties of Castrol products, and at customers' specific requests.

The laboratories are also equipped with a bench simulating the passage in an environmental chamber. Tests on it help us understand how the tested products behave in actual operating conditions, with consider-ation of СО2 emissions and fuel consumption during simulations of various driving styles at temperatures from –25 to +25 Celsius.

Another feature of the center is ongoing innovative research on new technologies.

NEUHOFGERMANY

BOCHUMGERMANY

GELSENKIRCHENGERMANY

NAGOYAJAPAN

SHANGHAICHINA

WADALAINDIA

The Technology Center develops lubricants for transmission units (gearbox, differential, clutch).

The Center has cutting edge equipment for developing fuel, performing quality control, and providing full technical support for this business line.

Develops bitumen products and provides technical support for this business line.

Provides technical supports in countries of the Asia-Pacific Region in automotive and industrial lubricants.

Develops and tests products in the following categories: automotive, industrial, and marine lubricants.

The Technology Center is involved in work on automotive and industrial lubricants.

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CaSTROl PROfESSiOnal

Prizes for Winners

ReSULTS OF CASTROL PROFeSSIONAL CLUB, A LOYALTY PROGRAM FOR DeALeRS OF LOCALLY STRATeGIC OeMS. THe WINNeRS WeRe AWARDeD SPeCIAL PRIZeS.

Castrol Professional Club is a competition among dealers of such brands as Hyundai, Kia, Chevrolet, Nissan, Mitsubishi, GM, etc. The mechanic of promo was as follows: participants received points for purchasing

Castrol Professional engine oil, these points could be exchanged to special Castrol souvenirs on Club’s website. For fair competition all participants were divided into 3 groups depending on their size (sales volume).

The first 3 places in each group became winners. In April Castrol with pleasure announced the winners:

1st place: Avtomir Group (Moscow), Avtoban (Ekaterinburg), KIA Favorit (Moscow).

2nd place: Montazh-Stroi (St. Petersburg), Atlant-M Cars (St. Petersburg), Gedon-Vostok (Rostov-on-Don).

3rd place: Business Car JV (Moscow), Sportcar-Center (Moscow), Medved-Sever (Krasnoyarsk).

All first place winners were rewarded with an exclusive trip to Italy with Castrol to the Lamborghini Driving Experience that took place in September. Participants had a unique opportunity to visit the legendary Italian brand's museum and factory, they met top managers of the supercar maker and they had a possibility to take a Lamborghini ride on Imola world-known racetrack, where Grand Prix San-Marino is held. You can read a report on this trip in the next issue of Castrol News.

Second and third place winners also received awards of modern high-tech iPhones and iPads.

M-Days participants had the unique opportunity to "tame" the new BMW M6 Gran Coupe and compare it with its "elder brother", the BMW M6 Coupe. Seasoned drivers were offered the chance to prove themselves in high-speed maneuvers in the uncompromising BMW M3 coupe, savor the powerful BMW M5 sedan, and test the new BMW M Performance diesel engine line in a BMW M550d xDrive. A mockup of a BMW M DTM in the fan park emphasized the unmatched spirit of the BMW M. Those who were hesitant or not

Castrol Professional Club is a long-term incentive project held for the second time, and according to the research, 100% of respondents answered that they plan to take part in the next Club.

Under the Sign of MBMW

THe ANNUAL BMW M-DAYS FeSTIVAL WAS HeLD IN MOSCOW ON JUNe 8–9 WITH CASTROL'S SUPPORT.

ready to be a BMW M pilot had the opportunity to get behind the wheel of a BMW M3 DTM Champion Edition, the everyday version of Bruno Spengler's race car. Spengler is the pilot of the BMW Schnitzer team competing in the German DTM race series. An exclusive attraction was especially popular with visitors: anyone who wanted could become a passenger in a drift taxi driven by a professional pilot.

Experienced and exacting instructors from BMW Performance Driving School supervised the event. Before each round, participants were given clear, detailed instructions, and only after than were allowed to get behind the wheel. This way, all visitors could drive with satisfaction and also make use of their driving skills.

Remember that BMW recommends Castrol EDGE Professional 10W-60 oil exclusively for M series engines.During this customer event, BMW presented

the most recent version of its special M series cars. Visitors to BMW M-Days had a chance to get behind the wheel on a specially equipped track and test sedans, coupes, and crossovers with the letter M on the trunk lid, take a spin on BMW Motorrad motorcycles and even try out BMW bicycles.

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DTM races are a strictly regimented champion-ship for touring cars that are very similar to Formula 1 race cars in their performance characteristics. However, in DTM there are no pilots competing on sponsors' money. The leading automotive manufacturers from the "German big three" (Audi, BMW, Mercedes) compete instead in an all-out competitive

struggle.Remember that Castrol is a partner of BMW

in professional car racing. The BMW Motorsport team uses Castrol EDGE oils in their race cars and officially recommend the products of the leading lubricant supplier. Thanks to combined effort, BMW's performance in DTM was a real triumph last year: the team won three championship titles (in the individual and team events, and won the Constructors Cup for BMW).

Jens Marquardt, the Director of BMW Motorsport, had this to say about it: "A long and close working relationship and the use of high-performance Castrol lubricants have brought us a lot of victories. Last year we won another title. That's amazing, and I would like to thank the team and our technical partners at Castrol for their hard work."

Nearly 45,000 people gathered for the start of the Moscow stage. There was something for everybody: they could visit the fan park of their favorite team, get autographs from famous pilots, buy souvenirs, or look at collections of accessories or the latest additions to the model line in the paddock. Events in the race unfolded like a real sports intrigue. BMW pilot Bruno Spengler, last year's winner and a contender for the title this year, fell back to the last place in the first turn due to a collision. His BMW colleague Augusto Farfus was luckier. During the race, he managed to hold third place, which not only brought BMW and its team to the podium, but also gave important points

of Manufacturer's Cup and the team champion-ship.

The DTM series is one of the most popular races among TV audiences worldwide. Forty six channels in 114 countries carry live broadcasts. The audience varied from 1.5 million to 2 million TV viewers. At the same time, an average of 30,000 people and a record of 147,000 specta-tors attended the races of the DTM stages. The races are held mainly in Germany, Austria, Great Britain, and the Netherlands. Starting from this year, the organizers decided to add a Russian stage, since our market has great strategic importance for the auto manufacturers participating in DTM.

The Battle of Moscow

A LANDMARK eVeNT TOOK PLACe ON AUGUST 2–4 AT THe MOSCOW RACeWAY OUTSIDe MOSCOW: A STAGe OF THe WORLD-FAMOUS DTM PURPOSe-BUILT CAR RACe WAS HeLD IN RUSSIA FOR THe FIRST TIMe.

A three-day test drive for journalists of leading media and Runet bloggers was held under the official name of Operation Delta: Chasing the Prairie Wind on the route Rostov-on-Don –

Young WindsVOLVO

THe RUSSIAN PReMIeRe OF THe NeW VOLVO V40 CROSS COUNTRY TOOK PLACe ON MAY 20–23 IN SOUTHeRN RUSSIA DURING A HIGH-PROFILe VOLVO eVeNT.

Elista – Astrakhan. The word "delta" in the name is not accidental, since the rally teams crossed the Don River delta and traveled through the prairies of Kalmykia to the Volga River delta.

Castrol was a partner of the event. All the cars tested during the journey had Castrol EDGE Professional in their engines as well as Castrol sticker on backs. Besides all the branding of the event had Castrol logo. Castrol has global strategic partnership with Volvo for more than 10 years. Close cooperation between 2 brands includes co-engineering projects, lubricants supply for first fill and to dealer network, developing Volvo dealers business, joint marketing activities, and sponsorship in motorsport.

The press-conference took place at Don Motors, Volvo dealer in Rostov-on-Don, where journalists learnt about innovative technologies used in Volvo V4 CC as well as about the different aspects of Volvo Castrol partnership. Afterwards, a multicolored procession of Volvo crossovers took to the road. A challenging journey awaited them. The finish of the test-drive was in one famous

for its fishing place called Rybnoe mesto, near Astrakhan. There all the participants could go fishing and share their impressions of the journey they had.

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PEOPlE

"People are Our Strategic Priority"

AUDI RUSSIA HAS A FeMININe FACe. eLeNA SMIRNOVA HAS BeeN HeAD OF AUDI RUSSIA FOR SeVeRAL YeARS. IT IS NICe TO Be ABLe TO SPeAK RUSSIAN WITH THe HeAD OF ONe OF THe MOST POPULAR GeRMAN BRANDS IN RUSSIA.

Many auto manufacturers have seen a drop in sales in the last two years. What about Audi?

Despite a downturn in buyer activ-ity on the European market, the past year was very successful for Audi AG worldwide. Among the three large German companies, the growth trend in demand for Audi vehicles around the world and in Russia was the largest. The company had record production, sales, income, and profit figures. A total of 1.45 million people bought Audi cars, and income was 48.8 billion Euros. Audi AG is one of the world’s most successful auto manufacturers.

In Russia, 33,512 Audis went to buyers. Growth in demand for our products was a record 44.1%, while demand on the Russian automotive market increased by only 11% overall, and 28% in the premium segment on average.

As of the end of the first half of 2013, 780,500 Audi cars had been sold around the world, or 6.4% more than in the same period last year. Expansion and updating of the model line, the variety of programs we are ready to offer customers, and the availability in our warehouses of cars traditionally in high demand such as the Audi Q3, Audi Q5, and Audi Q7, allowed us to increase sales compared with last year and top the short list of premium brands in Russia based on sales in the first half of the year.

What is the best car for Russia?It's hard to give a short answer. However, we

can certainly judge from the preferences of Russian customers. In our country, there is greater demand compared with a lot of other markets for the powerful Audi Q5 and Audi Q7 SUV, and the sport series S and RS.

It’s important that 67% of Audi cars sold

in our country are equipped with the quattro all-wheel drive system. This popularity is no coincidence, since the quattro system shows its best qualities in tough Russian weather and road conditions and really boosts the car's safety, while revealing its sporty nature and increasing driving pleasure.

The customer is the focus of Audi's strategy around the world. People are our strategic priority. To emphasize Russia's strategic importance, our company is supporting an event of great importance for the whole country, the 22nd Winter Olympic Games in Sochi. Preparations for the Olympics are nearly complete, and Audi's division in Russia has made special modifications to Audi Q3, Audi Q5 and Audi Q7 models in honor of the Olympics. There are 365 cars in the Sochi Collection differing from standard models in their special options and designer components. Another model available only on our market is an Audi Q7 in the Sport quattro version. The version is distinguished by dramatic sport styling from the German tuner ABT.

What are the development prospect's for the brand's model line?

Expanding the model line is one of the company's key strategies. In the last several years, Audi has taken a leap into a number of new segments at once, and 2013 is no exception. The year began with the premiere of the Audi RS Q3, a compact sport SUV with all-wheel drive and a 310 hp engine that can accelerate to 100 km/h in 5.5 s.

Audi plans to maintain the high expansion rate of the model line and individual technologies. To do this, Audi is implement-ing an unprecedented investment campaign:

nearly 11 billion Euros will be invested in various production areas by 2015.

As far as 2013 is concerned, Audi's Russian customers can expect a lot of interesting premieres. They include Audi A3 Sportback, Audi S3 Sportback, Audi RS 5 Cabriolet, Audi RS 6 Avant, Audi RS 7 Sportback, Audi RS Q3, and long-awaited Audi A3 Sedan. This last car is especially worth mentioning. Audi is the first of the three large German companies to offer a sedan in the compact car segment.

What are the advantages of Audi models over direct competitors?

Our cars have a full set of advanced innovative solutions for safety, infotainment and auxiliary systems that go far beyond the usual equipment for premium models. These "intelligent" solutions include Audi pre sense front installed in our new Audi A3 Sedan. It can activate the car's braking mechanisms to almost full power if there is a threat of collision. Besides that, one of key competencies of Audi is a simpler design. A car manufactured using this technology is easier to control, which means we can offer the customer a vehicle with a high level of safety and fuel economy.

The key to Audi's success is a wide model range and a high service level at all stages of customer relations, both at the time of sale and after it, during operation. The special Audi Credit program has been developed for our customers, so they can buy a car using the financial instruments offered by partner banks. Together with them, we follow market trends closely for changes in the car loan market and study our customers' needs. Last year, about 25% of Audi cars were bought on credit through the Audi Credit program. We plan to increase this figure in 2013.

Audi has a very long and successful history in world car racing. Today the high-tech Audi R8 e-tron quattro and Audi RS 5 DTM are in the first place in various international car racing championships, including the FIA World Endurance Championship (WEC) with the legendary 24 Hours of Le Mans and the purpose-built DTM series. Grand victories on racetracks around the world highlight Audi's technical superiority and strengthen

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its positions on the world's most important markets.

Furthermore, all our cars, whether it's an Audi R8 sports car, an Audi TT coupe, or an Audi A8 executive sedan, have their own unique look with a powerful emotional component. The "allure of contemporary de-sign" — this is how our customers rate our cars.

How is the partnership between Audi and Castrol developing?

Very successfully. One of its obvious symbols is the Castrol name on the oil filler cap of each engine coming off the assembly lines at our plants. Castrol EDGE Professional LongLife III 5W-30 is the only motor oil recommended by Audi. It was developed in close coopera-tion of the companies' designers, engineers, and production managers, and meets all the requirements of modern Audi engines. More than thirty of our partners who are official Audi dealers in various Russian cities are also Castrol partners. We have common interests, and I am confident, we have a very bright future.

elena SmirnovaBorn in Moscow. She graduated from the Maurice Thorez Institute of Foreign Languages in 1997, and received a graduate degree from the Russian Presidential Academy of National Economy in 2007. She started working in the auto motive industry in her last year of university. Her career with Audi began in Volkswagen AG's representative office in 1999. She held several management positions in Audi AG's Russian import company, and became head of Audi Russia in 2011. She is married and has a son.She is an enthusiastic skier and helicopter pilot.

hd nEWS

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He Russian commercial vehicle market has shown consistent growth in recent years. Many manufacturers, both domestic and international, are constantly expanding production to meet the growing demand.

In view of this, the first Russian summit on "Commercial Vehicle Transport in Russia" was a unique and unprecedented opportunity for key industry representatives to discuss current market trends and outlooks and to define a strategy for the future. Some of the biggest players on this market were present at the summit, including Volvo Trucks, Scania, MAN, Mercedez-Benz, Iveco, Ford Sollers, Isuzu Sollers, Cummins, KamAZ, GAZ, ZIL, and many others. Not to be outdone, Castrol, which is recognized as the world's leading lubricant manufacturers for all kinds of equipment, was involved in the summit as a major sponsor.

During the summit, participants listened to

The First OneTHe FIRST eVeR SUMMIT ON "COMMeRCIAL VeHICLe TRANSPORT IN RUSSIA" ATTeNDeD BY RePReSeNTATIVeS OF THe LARGeST COMPANIeS IN THIS SeCTOR TOOK PLACe IN MOSCOW ON JUNe 13 AND 14. CASTROL NOT ONLY TOOK PART IN THe SUMMIT, BUT WAS ALSO ONe OF ITS MAJOR SPONSORS.

presentations related to the current situation on the commercial vehicle market as a whole, the development prospects for commercial transport, current problems, and feasible solutions. Keith O’Connell, Chief Technology Specialist at the Castrol Technology Center in Pangbourne, England, represented Castrol at the summit. The topic of his presentation was reduced demand for fuel and cutting harmful emissions.

Most consumers know Castrol mainly as an experienced developer of lubricants for cars and motorcycles. However, the company's business goes far beyond this. Castrol's other business lines include designing and manufacturing products for the power industry, transportation, construction and excavation, refrigeration systems, metalworking, and production of synthetic materials. In these business lines the company works in close cooperation with leading equipment manufacturers in order to develop and supply

lubricants that best meet the specific requirements of each line.

T

hd nEWS

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He use of Castrol products to protect crucial vehicle components in extreme conditions helped KAMAZ-Master win 10 out of 11 victories in the Dakar Rally. According to the team's pilots,

for all these years they never had any technical problems with the performance of Castrol transmission fluids and motor oils. In 2010 Castrol and KamAZ signed a new contract on expanding their technical and marketing partnership, and Castrol became the sports team's sponsor and technical partner.

Castrol is an enthusiastic supporter of car racing, and as a sponsor for many successful teams, helps them reach new heights. Castrol is a partner with KamAZ and Volkswagen in the Dakar series, with BMW and SEAT in the WTCC series, with Ford in the FIA World Rally Championship (WRC), with Škoda in the IRC championship, and with Honda in the MotoGP and World Superbike motorcycle races.

"When the team was training for Dakar 1994, we met with Castrol representatives. They not only told us a lot of interesting things about Castrol products, but also immediately offered to test Castrol in actual race conditions," says six-time Dakar winner Vladimir Chagin, talking about the choice of Castrol. First, the oil under-went laboratory tests, and then team drivers from Yaroslavl tested it to see if Castrol could be used in highly supercharged racing engines.

"Of course, the real test was the race," Chagin, who holds the record for the number of Dakar victories, continues." They offered us the company’s full product range of motor oil and two kinds of transmission fluid. Our KamAZ vehicles for Dakar 1994 were filled with Castrol motor oil. One, two and three Dakar rallies went by, and now we're finally convinced that we made the right choice. We haven't used any other oils but Castrol products since then, and we're completely satisfied. For all the time we've been using them, we've never had any technical problems or breakdowns due to substandard performance or poor quality of Castrol products."

THe KAMAZ-MASTeR TeAM, A PARTICIPANT AND ReGULAR WINNeR OF THe DAKAR AND SILK ROAD RALLIeS, HAS BeeN USING CASTROL LUBRICANTS SINCe 1994. THe RUSSIAN RACe TeAM'S VICTORY IN THe 2013 DAKAR RALLY IN THe TRUCK CLASS MARKeD ITS SeNSATIONAL ReTURN WITH A NeW GeNeRATION OF RACe DRIVeRS AND COINCIDeD WITH KAMAZ-MASTeR'S 25TH ANNIVeRSARY.

T

Victory Procession

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PROdUCT

CASTROL INTRODUCeD ITS NeW CASTROL eDGe 0W-30 A5/B5 MOTOR OIL IN APRIL. IT IS A FULLY SYNTHeTIC, eNeRGY-eFFICIeNT OIL DeSIGNeD FOR USe IN MOST MODeRN VOLVO, LAND ROVeR, AND JAGUAR eNGINeS. IT IS ALSO SUITABLe FOR MODeRN eNGINeS OF JAPANeSe AND KOReAN VeHICLeS ReqUIRING THe USe OF eNeRGY-eFFICIeNT OILS.

SpecificationsACEA A1/B1, A5/B5API SL

* Compared with the products of a leading competitor.

Performance for Volvo

Specially for GAZelles

ASTROL has been collaborating with Volvo since 2002 and with Jaguar Land Rover since 2004. These relationships include joint develop ment of lubricants to achieve the best fit of their properties

to the design of specific engines and transmis-sions. As a result, the use of Castrol oils guarantees the manufacturer's stated performance and lifetime of engines and other assemblies. The Castrol logo is placed on the oil filler cap of Volvo, Jaguar, and Land Rover engines.

Castrol EDGE oils have been developed using enhanced oil technology with the involvement of leading auto manufacturers and tested in car races.

The Fluid Strength TechnologyTM strengthens the oil film and allows the oil to adapt to any engine operating conditions. Its effectiveness

C has been confirmed by tests, which showed that Castrol EDGE motor oils:

— were up to 40% more effective in reducing the metal/metal contact area*;

— were up to 35% more stable under peak loads*.

The enhanced oil film reduces the contact area be-tween metal surfaces. As a result, more of the power generated in the engine is spent on mov-ing the vehicle; i.e. friction losses are minimized. Thus, friction losses are reduced and the engine's output becomes more efficient.

Castrol EDGE 0W-30 A5/B5 provides exceptional protection for the engine even under peak load and allows to realize the engine's full potential. It also guarantees high fuel economy and outstanding wear protection throughout the service interval

CASTROL introduces the new Castrol Vecton 10W-40 motor oil with SYSTEM 5™ technology designed for newer generation GAZelles, including the GAZelle Business and GAZelle NEXT equipped with Cummins engines.

This product is also suitable for previous generations of gasoline engines. Modern engines operate in constantly changing conditions that affect their performance. Castrol Vecton 10W-40 motor oil with

SYSTEM 5™ technology adapts to these changes to maximize key performance indicators. For the convenience of car owners, Castrol Vecton 10W-40 will be sold in 3 and 7 l containers, which is more useful, given the volume of oil pans for Cummins ISF 2.8 and ISF 3.8 engines.

Advantages— Fuel consumption: resists increased oil

viscosity up to 40%* more effectively, while

maintaining optimum fuel consumption. — Oil consumption: prevents the formation

of deposits on pistons up to 25%* more effectively, thus reducing lubricant consumption.

— Oil change intervals: disperses contaminants up to 40%* more effectively, which helps increase maintenance intervals.

— Parts protection: protects metal friction pairs against wear and corrosion up to 60%* more effectively, thus extending the service life

STABILITY TEST AT MAXIMUM LOADS

CASTROL EDGE 0W-40

Product of leading competitor GW-40

Operating time under maximum load

Additional operating time

hours

hours

13 CastrolNews

IN MARCH CASTROL INTRODUCeD A NeW MAGNATeC PRODUCT — CASTROL MAGNATeC 5W-30 A5 MOTOR OIL WITH A ReNeWeD FORMULA AND eNHANCeD TOLeRANCe SPeCIFICATIONS. YOU CAN eVALUATe THe eFFICIeNCY OF THIS OIL BY TOUCHING THe 3D LABeL ON THe PACKAGe.

Protection for Ford

SING Castrol Magnatec motor oil helps reduce wear in the criti-cal engine starting and warming period, when the engine has the greatest need for reliable protection. Castrol specialists have designed

a tactile label to present the advantages of Castrol Magnatec in a more accessible form. It is a 3D presentation of intensive test results.

The test results confirm that using Castrol Magnatec motor oil makes the surface of engine parts 15 times smoother. On the right hand side of the tactile label you can see the smooth surface of the cam follower valve protected by Castrol Magnatec molecules. The difference is so great, there is no need for special devices to appreciate it; all you have to do is touch the label.

UseCastrol Magnatec 5W-30 A5 motor oil

is designed for gasoline and diesel vehicle engines, where the manufacturer recommends using lubricants with viscosity class SAE 5W-30 and specifications ACEA A5/B5, A1/B1, API SN/CF

ILSAC GF-4 or earlier.Castrol Magnatec 5W-30 A5 is suitable for

use in Ford vehicle engines. It meets the most recent Ford WSS-M2C913-D specifications, which are Ford's most stringent requirements, including requirements for modern diesel engines.

AdvantagesCastrol Magnatec Intelligent Molecules:— cling to crucial engine parts, whereas

regular oil drains into the oil pan;— are drawn to engine parts, forming

a stable protective layer lasting from the moment the engine starts operating until the next startup;

— adhere to the metal surfaces of engine parts, making them more resistant to wear;

— in combination with synthetic technology provide enhanced protection under high- and low-temperature engine operating modes;

— maintain constant protection in any operating conditions for different driving habits in a wide temperature range.

Castrol Magnatec 5W-30 A5 shows

U

of engine components. — Power: resists soot accumulation up to

80%* more effectively, thus maintaining the engine's power between oil changes.

* Exceeds API and ACEA industry specifications based on the results of tests performed in an independent laboratory, such as the tests for oxidation stability, piston deposits, soot dispersion, antiwear properties, and corrosion protection.

SpecificationsAPI CI-4/SL, Cummins CES 20.076, 20.077, 20.078

outstanding performance in extreme cold starting conditions.

SpecificationsACEA A1/B1, A5/B5API SN/CFILSAC GF-4Meets Ford WSS-M2C913-A / Ford WSS-M2C913-B/Ford WSS-M2C913-C/ Ford WSS-M2C913-D

WHEN THE ENGINE IS SWITCHED OFF, THE OIL DRAINS INTO THE OIL PAN

CASTROL MAGNATEC MOLECULES PROTECT THE ENGINE FROM THE MOMENT YOU TURN IT ON

14 CastrolNews

Development and PromotionNeWS, AWARDS, AND eVeNTS IN OUR TRADITIONAL HeADING DeDICATeD TO OUR COLLeAGUeS FROM CASTROL UKRAINe LLC.

eDGe MeeTS THe PeOPLeFrom January to June 2013 Castrol Ukraine ran a campaign to promote Castrol EDGE motor oils. Adding Castrol EDGE 5W-40 to the lineup helped popularize the brand in the Ukraine. Sales outlets received advertising promotional materials like "Castrol EDGE. Recommended by Leading Auto Manufacturers" and "Castrol EDGE. Now in the Popular 5W-40". During this promotion, Castrol Ukraine and individual distributors launched a joint incentive program for employees at retail sales outlets and service centers.

For example, the distributor AJAX AUTO ran a promotion for its customers in the eastern Ukraine (Kharkov, Sumy, Poltava, Donetsk, and Lugansk). With the purchase of two 4-liter cans of Castrol EDGE 5W-40, the customer was offered a top-up of a 1-liter can of oil for 1 hryvna. At the same time, the distributor FORSAZH ran a campaign in the central Ukraine and Odessa on other conditions. A customer who purchased

one 4-liter can and one 1-liter can of Castrol EDGE 5W-40 received a 10% discount on the total purchase amount.

By the end of the action sales of Castrol EDGE had increased by 24% compared to the first half of the previous year. Congratulations to the distributors' sales teams for their achievement!

ŠKODA 24 HOURS PROGRAM

In 2013, as part of its partnership with ŠKODA, Castrol Ukraine supported the ŠKODA 24 Hours Assistance program. This program provides ŠKODA owners with free technical assistance and other services throughout the warranty period. The list of services includes, for example, help in changing a tire, battery charging, thawing door locks, towing, and supplying gas. All ŠKODA dealerships in the Ukraine also had posters (spiders) with information on the program and recognizing Castrol EDGE Professional as the program’s official partner.

WINNeR'S CUP IN THe UKRAINeAt the end of the Škoda Castrol Aftersales Cup dealership competition between European countries, Ukraine, represented by Škoda importer Eurocar LLC, was in the first place. The main criterion for determining the winner of this competition was the increase in sales of genuine Škoda spare parts (50% of the total) and oil from the Castrol Professional group (50% of the total) in 2013 compared to the previous year. Sales of Castrol Professional oil in particular increased by more than 110%. We would like to thank all Škoda dealers who took part in the competition and Eurocar LLC for a productive and successful partnership!

MAGNATeCAn action to promote and increase sales of Castrol Magnatec motor oils was carried out in the second quarter of 2013 throughout the Ukraine. A customer who purchased two cans of Castrol Magnatec 10W-40 from an official distributor could purchase a can of Magnatec 5W-40 at and additional 20% discount. When this campaign was being launched, representatives of Castrol Ukraine and distributors' sales teams held more than 40 individual meetings with the largest players on the Ukraine's oil market and gave a presentation of the sales program. It is worth noting that the action was very well received by distributors, stores, and service centers. You can read about the campaign results in the next issues of Castrol News.

UkRainE

Hotline

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"Perfection"SeTRA LUBRICANTS KAZAKHSTAN LLP HAS BeeN AWARDeD THe "PeRFeCTION" NATIONAL MARK OF qUALITY, THe DeSIGNATION FOR THe CASTROL TRADeMARK IN KAZAKHSTAN. We NOTe THAT CASTROL WAS THe FIRST MOTOR OIL BRAND IN KAZAKHSTAN TO ReCeIVe THIS AWARD.

He BeST manufacturers on the goods and services market from Kazakhstan and abroad were present at a ceremony held in Almaty on June 15.

The National League of Consumers of Kazakhstan has been studying the goods and services market

in the country since 2000. Based on results, they annually award the "Perfection" national mark of quality to the best companies. A special article on how to choose the proper Castrol motor oil and protect yourself against fakes was published on the League's website.

The key operating principles of Setra Lubricants Kazakhstan — technological leader-ship, a drive to win, and knowing its business — are half the battle in the prestige contest. Once again, it highlights the impeccable quality of Castrol products.

A DReAM BeCOMeS ReALITYThe "Castrol — Lamborghini. A Dream Becomes Reality" action was held in Kazakhstan from March 15 to May 31, 2013. Two hundred and fifty sales outlets in 12 cities in Kazakhstan and Castrol motor oil customers who participated in the "SMS hunt" fought for the chance to test a luxury Lamborghini on the legendary Super Trofeo race track in Italy.

Stickers with a tear-off part for the seller were placed on cans of EDGE and Magnatec motor oils taking part in the action. After a sale, sellers at the outlets sent an SMS with the code shown on the tear-off part and received a guaranteed prize of a cell phone balance top-up, which was higher for the sale of a can of EDGE than for Magnatec. Nearly 17,000 SMS were sent during the action, including more than 6,000 for EDGE and more than 10,000 for Magnatec.

The final draw for the grand prizes was held on June 10 for sales outlets that sent the most SMS during the action. The grand prizes were certificates with a face value of 10,000, 25,000, 50,000, and 100,000 tenge to buy consumer electronics, and three trips to Italy to test-drive a Lamborghini for sales outlets and one for customers. You can read about the results in the next issues of Castrol News.

"MYSTeRY CUSTOMeR"The "Mystery Customer" action was launched in Kazakhstan on June 15 in order to promote sales among outlets sellers.

As part of the program, Castrol representatives make assessment visits to sales outlets as potential customers. Depending on how well an outlet meets all program criteria, the Castrol representative and the seller fill out an assessment card that indicates the criteria and the number of points accumulated for

the visit. Based on the results of all visits, outlets that have accumulated the most points and have recommended Castrol at least four times will have the chance to participate in the final draw for prizes.

In order to win a prize, sellers must meet the following conditions:

— they must recommend Castrol lubricants first of all;

— they must display Castrol motor oils as recommended;

— they must ensure the availability of the Castrol lubricant product range.

A sales outlet that meets all of the above conditions will receive a guaranteed prize from the "Mystery Customer" and earn points toward the final draw for prizes.

During the first visit by a "Mystery Customer", sellers at outlets had received a score of 78% of Castrol lubricants recommendations.T

kazakhSTan

16 CastrolNews

In Word and Deed

NeW program resulting from cooperation between Castrol and BKA LLC and Auto Assistance LLC (Roadside Assistance 116). All owners of cars weighing up to 3.5 t who bought special certificates and activated

them by August 31, 2013 will receive quick assistance in the following situations:

— damage to the parts or units of a car the customer was driving as a result of a traffic accident that prevents the car from being driven;

— the car runs out of gas;— technical advice or urgent information

by telephone relating to cars is required.This certificate is valid for Minsk, the Minsk

Ring Road, and areas within a 15 km radius of Minsk.

THe MAIN THING IS PARTICIPATIONThe following services are available to all participants of the "Castrol Roadside Assistance" in effect in Belarus by calling 116:

— 24-hour technical advice by telephone on questions of operating a car and fast repair of breakdowns (the number of calls for this service during the validity of the certificate is unlimited);

— 24-hour information on buying spare parts, locations, and business hours of service centers, initial consultation on insurance, calling the traffic police and paramedics to the scene of an accident, information on lineups at border crossings, addresses and telephone numbers of gas stations, and the cost of fuel (the number of calls for this service during the validity of the certificate is also unlimited);

— towing after an accident. Roadside Assistance 116 will take a damaged car to the service center or parking lot specified by the certificate holder;

— supplying up to 5 l of fuel (except gas) to allow the car to be driven;

— a 10% discount on all vehicle towing services for the validity period of the certificate and a 5% discount on technical assistance: changing and inflating tires, battery charging, shutting off the alarm system, opening door locks, and minor repairs.

A

BElaRUS

TO MARKeTA series of Castrol technical training courses was held in Belarus for partners, visitors and employees of L-Avto LLC, Antonar JLLC, and AvtoTrakMotors JLLC.

This year, Castrol's traditional technical seminars were held in Belarus on April 9 and 10. The two-day session opened at L-Avto. Then participants gathered in a specialized training classroom at Antonar, and finally sales representatives and key customers met in the conference room at Belmagistralavtotrans OJSC. It is worth noting that this company owns an authorized Volvo truck service center and meets all standards of Volvo Truck Corporation for the brand's service companies.

Sergey Gordeev, a specialist from the Technical Service Department of Setra Lubricants LLC, conducted all three seminars. Denis Pupchenkov, Business Development Manager, CIS at Setra Lubricants, and Igor Korbit, Head of Setra Lubricants' representative office in Belarus, answered participant's questions about marketing actions in the media and advertising campaigns.

The seminars were held in a business environment with a lot of questions, explanations, and clarifications. The participants learned all about the details and technical nuances of Castrol's latest developments and the process of marketing new products.

All the seminars were held at a strictly designated time according to a previously approved schedule. Once again, the precision and good organization of the event confirmed the high level of professionalism and commitment to BP/Castrol events of Belorussian distributors: L-Avto LLC, Antonar JLLC and AvtoTrakMotors JLLC.

Igor Korbit

THe "CASTROL ROADSIDe ASSISTANCe" PROGRAM STARTeD IN BeLARUS IN JUNe. FAST SUPPORT IN WORD AND DeeD IS AVAILABLe TO ALL HOLDeRS OF THe CORReSPONDING CeRTIFICATe.

ROADSIDE ASSISTANCE

Hours

REgiOnal nEWS

17 CastrolNews

He SeCOND Siberian Auto-motive Forum was held in June in Novosibirsk. The event was organized by Auto Business News Publishing House specially for automotive business professionals. It is held annually in different

Russian cities. Its purpose is to exchange experience, gain new knowledge, and thus, upgrade the qualifications of anyone working in the auto industry, starting from sales of spare parts and expendables and ending with importers of certain brands.

It has the form of a conference with lectures and presentations on various topics. Managers of companies and divisions are the main audience. This year forum visitors and participants had the opportunity to hear lectures on topics like "Marketing the Auto Business", "How to Double Used Car Sales", "Additional Sources of Income for Dealerships", "How to Find a Customer in Social Networks", and many more.

A speaker from Castrol was declared the best lecturer at the forum. He was Sergey Kudryavtsev, a business consultant and Castrol Professional expert, who gave a lecture on the topic of "Effective Service Center Management". Mr. Kudryavtsev told the audience about such important tool for increasing business profitability and customer satisfaction as inspecting a car with a check list and Spaghetti Charts. It is worth noting that these tools are Castrol Professional know-how. We discussed their features in detail in previous issues of Castrol News.

Siberia Hears about Castrol

T

NOVOSIBIRSK

REgiOnal nEWS

18 CastrolNews

He "Experts Recommend Castrol" action aimed at employees of retail stores selling automotive chemicals and spare parts ended in June. The action was very simple: a Castrol representative posing as a customer visited a sales outlet

participating in the action and asked which motor oil he should buy. The salesperson's task was to recommend a Castrol product. Then the mystery customer took off his "mask" and filled in a checklist together with the salesperson describing the availability of Castrol products

Which Oil do you Recommend?

Mutually Beneficial Cooperation

and compliance with the planogram.The results of the action exceeded

expectations: according to Castrol specialists, the initial objective was to make salespersons recommend Castrol products first in at least 70% of the sales outlets participating in the actions compared with the current 60%. According to the results of the action, 90% of salespersons recommend Castrol today.

The second, but equally important objective was to increase distribution and the presence of Castrol products on store shelves. The new fully synthetic Castrol EDGE 5W-40 С3 and Castrol

MOSCOW

ETRA Lubricants and Moscow distributor of Castrol lubricants Berg Holding launched a bonus program for independent vehicle service centers (IVSC) in July. This program gives service centers a great opportunity to gain extra

advantages from purchasing Castrol products from an official distributor.

The program works as follows. When IVSC make purchases, they earn bonus points that they can later exchange for promotional materials, expendables, gifts, and souvenirs with the Castrol logo. The main objectives

of the program are to increase the independent service centers‘ loyalty to the Castrol brand and the distributor. However, this is actually mutually beneficial cooperation. Expanding sales of fully synthetic Castrol EDGE and Castrol Magnatec motor oils increases the income of IVSC, and using the branding of a leading world lubricant manufacturer increases the number of visits to the center by attracting new customers and making current customers more loyal. The first results of the program will be available

S

T

at the end of its first stage in September 2013.

Magnatec 5W-30 AP motor oils had priority. More than 1,500 teams (more than 4,000

people) from stores throughout the country took part in the action. Over an eight-week period, the participants competed for grand prizes of certificates from the M.Video and Eldorado electronics store chains.

Setra Lubricants would like to thank every-one who took part in the action: colleagues from Sales and Business Development Departments, distributor partners, and of course, teams from sales outlets.

The largest number of points is a win in the programGrand prizes — Electronica certificates

1st place20,000 to the administrator15,000 to the sales team

+ Runner-up prizeIntermediate prize – bonus of 500 rubles to the mobile numberConditions: collect at least 252 points in 4 weeksRunner-up prize – bonus of 500 rubles to the mobile numberConditions: collect at least 504 points in 8 weeks

2nd place15,000 to the administrator10,000 to the sales team

3rd place10,000 to the administrator5,000 to the sales team

REgiOnal nEWS

19 CastrolNews

PRIZe trip for winners of last year’s Distributors’ League competition to the 2013 Ice Hockey World Championship in Helsinki took place in May. Trip participants were chosen according to the rules of the draw

for prizes. The list of participants included one person each from the top five in the Premier League and one person each from the strongest five in the First League (the difference between leagues is volume of purchases). Remember, that in this competition companies had to fulfill a purchase plan and exceed 100% of the volume for the EDGE and Magnatec plans.

The following companies sent representa-tives to Helsinki based on the competition results: Berg Holding LLC (Yaroslavl), Kaster LLC

eTRA LUBRICANTS held the second Castrol Cup soccer tournament for partners and customers in St. Petersburg. This year's participant list included 10 teams. Among them were representatives of Eurosib-Auto

Group of Companies, the Lenta hypermarket chain, and Wagner Group of Companies.

The clear, well organized tournament grid allowing each team to enter each game rested and in ideal sports form made for exciting games.

A group of cheerleaders kept the spectators entertained with their lively dances. A children's play area was set up near the soccer field, where professionals entertained the youngest visitors. Various contests and competitions were also or-ganized. And of course, all the contest winners and participants were awarded promotional gifts and souvenirs.

A Goal for Castrol

With their Own eyes

As predicted, the main battle for the Cup was between the Eurosib and Lenta teams and the team representing Wagner Group of Companies. The Baltkam team representing the automotive store chain of the same name was also involved in the battle. It was in the

S

ST. PeTeRSBURG

(Voronezh), Limuzin LLC (Kaluga), Berg Holding LLC (Moscow), AMG (St. Petersburg), Hi-Tech LLC (Krasnodar), Valdai GC LLC (Samara), Avtolider LLC (Omsk), and Oil-D LLC (Krasnoyarsk).

All the participants of the four-day trip were offered accommodation in the trendy Radisson Blu Seaside Hotel Helsinki. On the first day Castrol's guests watched a hockey game between the Russian and German teams. The next day was set aside for relaxation. The guests toured the island of Suomenlinna and then enjoyed some free time. On the third day they went sightseeing around Helsinki and watched another hockey game between the Russian and American teams. It was a well-deserved rest.

A

third place and left the prizewinning Lenta team out in the cold. The Eurosib team won the Castrol Cup for the second time, beating the Wagner team in the struggle for the first place.

20 CastrolNews

OUR CUSTOmERS

CASTROL MAKeS LUBRICANTS NOT ONLY FOR CARS AND MOTORCYCLeS, BUT ALSO FOR SPeCIALIZeD eqUIPMeNT. THIS INCLUDeS eqUIPMeNT THAT HeLPS WHOLe CITIeS BUILD AND GROW. IN THIS ISSUe We PReSeNT A RePORT FROM THe CONSTRUCTION SITe OF THe KHODYNSKOe POLe SUBWAY STATION ON THe THIRD INTeRCHANGe CIRCUIT.

To Build and to Live

ASTROL is the recognized world leader in production of lubricants for a wide variety of equipment. "Variety" means more than just commercial vehicles and motorcycles. What about tunnel boring machines for driving

subway tunnels? Castrol and BP manufacture lubricants used around the world for heavy construction equipment, refrigeration equipment, mining equipment, and much more. To convince us of this, specialists of Redital, an official Castrol distributor, called us to the construction site of the Khodynskoe Pole subway station on the Third Interchange

Circuit of the Moscow subway (from Delovoy Center station to Nizhnyaya Maslovka station). Association ENGEOCOM CJSC, one of Redital's main customers, is currently building it.

The tunnel boring machine (TBM) nicknamed "Natalie" from the French company NFM needs 5 tonnes of oil to operate normally. ENGEOCOM alone has at least six TBM available. Now imagine the monthly lubricant purchases/deliveries that Redital makes. It is obvious that this Castrol business line needs a separate official distributor.

COur Best CustomerMikhail Rudyak founded Association ENGEOCOM CJSC in 1989. Today ENGEOCOM is one of Russia's largest construction investment holdings. In 24 years the company has successfully carried out more than 200 construction projects in Russia and abroad in such areas as road transportation infrastructure, subway engineering, civil engineering, and hydraulic engineering.

"ENGEOCOM's important contribution to major Moscow, Russian and foreign projects is a given...Thousands of employees are well paid on time for their work and creativity. We are steadily advancing in our work and favorite business," this is how the company's founder Mr. Rudyak described its role and mission. "ENGEOCOM is a strategically important partner for Redital and one of its largest customers."www.engeocom.ru

"NATALIe", "JULIA", AND "KATYUSHA""Natalie", "Julia" and "Katyusha". And "Maria", "Sofia", and "Victoria". These are the nicknames of tunnel boring machines, or more simply tunneling machines, belonging to ENGEOCOM. When fully assembled, this unit reminds you of a huge tank car with the size of a two-story house. At the front there are boring tools with blades. Inside the tank there is a special mechanism for automatically laying tunnel rings and system for extracting rock and passing it back. You can see an assembled TBM only at an exhibition or on the Internet, since the machine is usually assembled inside the pit. The pit is about 28 meters deep at the construc-tion site of the future Khodynskoe Pole station. That is deep enough to fit a nine-story apartment building or the Arena Khimki stadium.

It is a tradition to give nicknames to complex equipment or fearsome weapons — there is something national about it. During the Second World War a "Katyusha" was a rocket launcher or multiple rocket launcher. Another example was the 82-millimeter 2B9 mortar, popularly known as "Vasilek". Then there were and still are the

OUR CUSTOmERS

21 CastrolNews

infamous "Cheremukha" and "Siren" tear gases and "Topol" rockets... In other words, it is not surprising. However, female nicknames suit tunnel boring machines better. Firstly, because their purpose is to bring peaceful benefits to countries and cities. Secondly, all specialists operating these machines have their own special relations with them. This becomes obvious when you visit the construction site. Even deep underground in semi-darkness, where there may be a ground-water lens, running soil, water-saturated sand and who knows what else only an arm's length away, inside the machine it is always clean and tidy. The operator's cab is comfortable and quiet. A small paper image hangs above the control panel. There is no hustle and bustle

Facts and FiguresThe simultaneous startup of two tunnel boring machines in the pit at the construction site of the Khodynskoe Pole station took place at the end of April 2013. From April through July, a Lovat machine ("Maria") drove 328 meters of tunnel toward Petrovsky Park station, while an NFM machine ("Natalie") drove 337 meters toward Delovoy Center station. During the work, the shields underwent manufacturing setup and are now ready to move to their design speed of 250 meters of tunnel per month.

The NFM machine is driving the right main line tunnel from Khodynskoe Pole to Delovoy Center. The tunnel is 6,200 meters long. After driving is complete, the TBM will be dismantled on Testovskaya Street near the Moscow City business center. This machine (series and model 1331/342/0920) was manufactured in France in 2012. The shield is 82 meters long. Generating capacity is 2.1 MW. A ring-type stacker is lining the tunnel with tubing. The lining has an inner diameter of 5.7 meters and an outer diameter of 6.3 meters. The tubing is 1.2 meters wide.

The Lovat machine ("Maria") is driving the left main line tunnel from Khodynskoe Pole to Petrovsky Park. The tunnel is 1,550 meters long. After driving is complete, the machine will be dismantled and then moved back to Khodynskoe Pole, where it will start driving the right main line tunnel to Petrovsky Park. The shield (RME238SE, series 22401) was manufactured in Canada. The TBM is 84 meters long. Generating capacity is 2.2 MW. A ring-type stacker is lining the tunnel with tubing. The lining has an inner diameter of 5.3 meters and an outer diameter of 5.8 meters. The tubing is 1.4 meters wide.www.engeocom.ru

familiar from feature films about construction sites. Everyone does his job. There is no dirt, disorder, or good old pickaxes. Everything is automated, employees are dressed in clean protective clothing, and everything is orderly, fast, and modern. Even the rock — lumps of earth and clay — is removed from the tunnel by a miniature train on temporary tracks. The tunnel itself looks recent and completed, but the builders say everything has just started, and the engineering and track works are still ahead. However, you can already walk through the entrance of the future station and imagine what it will look like.

Here, at the bottom of the pit, it is easy to understand how quickly Moscow is being built, even if not all at the same time. Very soon

hundreds and thousands of Muscovites and visitors to the capital will move quickly and comfortably through these tunnels every day on their way to work or recreation. The appearance of the new station, as well as the entire subway system, will transform the whole urban environment from Savelovsky Station to the Moscow City international business center on Krasnopresnenskaya Embankment.

For Machines and MechanismsThanks to advanced technologies, knowledge of its business, and vast practical experience, Castrol is always a step ahead of its competitors. The quality of our products has been confirmed by the history of development of many industrial sectors, where Castrol lubricants have been the preferred choice for over a hundred years.

Redital is an official distributor of Castrol and BP lubricants for industrial and commercial machines and mechanisms in Russia. Partnership between the companies has been ongoing since 2001. Redital supplies lubricants of a recognized world leader for mining and power generating equipment, construction, refrigeration and metalworking equipment, farm machinery, and equipment for water and air transportation.www.redital.ru

22 CastrolNews

PRESS REViEW

Official OpinionIN OUR TRADITIONAL HeADING, We ARe PLeASeD TO PReSeNT A SeLeCTION OF MeDIA PUBLICATIONS MeNTIONING CASTROL PRODUCTS AND SeTRA LUBRICANTS LLC, CASTROL'S OFFICIAL DISTRIBUTOR IN RUSSIA.

"THe CASTROL eDGe premium motor oil line has a new product with 0W-30 A5/B5 specifications. As Castrol representatives note, this oil is distinguished by its stable performance and outstanding lubricating proper-ties."

AVTOMIR

"A NeW product of SAE 0W-30 viscosity class has ap-peared in the Castrol EDGE motor oil line. Like all Castrol EDGE oils, the new product significantly reduces friction losses, so that the engine always performs at maximum efficiency."

qUATTRORUOTe

"CHANGING the oil in a car is a routine procedure. But it has to be done correctly. Castrol experts talked about common mistakes we make when we buy motor oil."

MeTRO

"CASTROL race cars have been everywhere: they have ploughed through dirt in rallies, won on two or four wheels, and even set speed records on land. Today two tough Honda Civics are racing in the WTCC. How are they racing? Great!"

TOP GeAR RUSSIA

23 CastrolNews

"CASTROL Magnatec 10W-40 oils were created with the Intelligent Molecules technology for long-lasting protection of parts and increased engine lifetime. They are designed for use in gasoline and diesel engines (including turbocharged and intercooled engines), for which the manufacturers recommend ACEA A3/B3 or API SL/CF oils of SAE 10W-40 viscosity class."

5TH WHeeL

"FOR NEARLY 20 years Castrol has been developing high-tech lubricants, from motor oils for cars and motorcycles to specialized products for various assemblies and parts.During the development of new products, Castrol engineers go beyond current industry standards and create unique methods for testing lubricants to perfect their performance. As a result, the finished products not only meet technological standards, but exceed them."

POPULAR MeCHANICS

"THe CONSeqUeNCeS of using oil that is not authorized by the manufacturer can vary widely, from neutral to complete breakdown of the compressor or even the engine," Castrol representatives warn. "If you have any doubts about your choice, ask the service center employees. They’ll always help you make the right choice."

AVTOMIR

"THe BP VANeLLUS motor oil line for trucks will be sold only at independent service centers. BP Vanel-lus oils have passed the test for clean engine pistons. As a result, when you use BP Vanellus oil, the pistons are up to 30% cleaner than required by industry standards."

qUATTRORUOTe

01 CastrolNews

USEfUl TiPS

Myths and FactsCASTROL eXPeRTS COLLeCTeD THe MOST WIDe-SPReAD MYTHS ABOUT MOTOR OILS AND TOLD ABOUT THe ACTUAL STATe OF AFFAIRS. IN THIS ISSUe We PUBLISH THe FIRST PART, WHeRe FIVe COMMON MISCONCePTIONS ARe DISPeLLeD.

20

A Б30 40 90 110 150

Myth No. 1If the oil turns dark, you should change it right away, even if you have driven

less than a thousand kilometers.

Myth No. 4You can tell when to change the oil by looking at it.

Myth No. 2Oil in one batch is always of the same color.

Myth No. 3Oil change intervals are the same for all types of vehicles.

Myth No. 5You do not have to change oil regularly.

FACT:Do not worry if the motor oil changes color. It becomes dark due to the detergents contained in modern lubricants that dissolve products of incomplete fuel combustion. In this way, they keep the engine parts clean and protect them from contamination. Fine soot particles also cause oil to darken. The speed of color change also depends on fuel quality, consumption and the vehicle’s operating conditions; for example, poor quality gasoline leaves more combustion products.

FACT:The recommended oil change intervals are specified by the vehicle manufacturers, and it is important to follow these instructions when making this decision. There may be exceptions, but there should be good reasons for this, for example, when the poured oil contains the maximum permissible amount of solid particles. It is also worth changing the oil if it is still light-colored after you have driven more than 5,000 km: this means the oil is not doing its job, and all dirt and soot particles are deposited on engine parts.

FACT:Manufacturers pay a lot of attention to the lubricating properties of products, but not their color, since slight differences are considered normal. The usual color of new oil is from amber to light brown. However, there are exceptions. For example, a distinguishing feature of the Castrol EDGE professional line is a special substance that glows in UV light, and the oil has a green tint.

FACT:The oil change intervals for cars are quite close, but they are still determined independently for each brand, and may be either fixed or flexible at the discretion of the manufacturer of a particular car brand. For commercial vehicles, the oil change interval depends on the operating conditions and may differ by several times. In some cases, the intervals will be 20,000–30,000 kilometers, and in other cases up to 150,000 kilometers. The intervals can be determined more precisely by laboratory analysis of samples taken when the equipment is operating.

FACT:If you miss a scheduled motor oil change, deposits will form in the engine with increasing intensity. This will lead to slower oil circulation and deterioration of engine lubrication, which increases engine wear and may cause a major breakdown or engine seizure in future.

MAN RECOMMENDS CASTROL

RACE WINNERS TRUST CASTROLTAKING CARE OF WHAT IS MOST IMPORTANTTeam Hahn Racing understands that efficiency and performance are decisive in achieving maximum engine output of a race truck and tries to be in advance of its competitors in the FIA European Truck Racing Championship.

The team members trust Castrol, which supplies them with engine, transmission, and axle oil. Get consistent high performance. Use lubricants recommended by MAN.

When choosing an oil for your car, read the appropriate section of the operating manual or call +7 (495) 9612787 for more detailed information.

CASTROL MAGNATEC: PROTECTION FROM THE MOMENT YOU TURN THE KEY