cat academy content creation guidelines

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Cat Meme creation guidelines Wednesday, 26 June 13

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Cat Academy is making the world's very first library of free-to-use Cat Memes designed specifically to help people learn. Cute Cat Pics have been scientifically proven to improve cognitive function, and the internet itself is proof that they grab people's attention better than almost anything - and as Dr Johnson said, memory is the art of attention. So Cat pics improve our cognition and grab our attention. They are the perfect tool for learning!

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Page 1: Cat academy content creation guidelines

Cat Meme creation guidelines

Wednesday, 26 June 13

Page 2: Cat academy content creation guidelines

Cat Academy is building a free-to-use resource of cat pics that are designed

to help people learn

We are also making the first iPhone app that uses this resource - to teach

foreign languages

Basics

Wednesday, 26 June 13

Page 3: Cat academy content creation guidelines

Each cat picture is designed to teach one word or phrase

Our first target is to find cat pics for 2000 words and

phrases

Wednesday, 26 June 13

Page 4: Cat academy content creation guidelines

The pictures should bring the phrase to life, and should be clear and memorable

Where possible, they should be funny.Wednesday, 26 June 13

Page 5: Cat academy content creation guidelines

The pictures are always shown square

They have to be at

least 640 x 640 pixels

Always, always square!!!

They can also appear much

smaller

They can also appear much

smaller

Wednesday, 26 June 13

Page 6: Cat academy content creation guidelines

Two rules of thumb for creating good pics

1) The pics have to clearly tell the story of the phrase they’re teaching

2) The pics have to be clear and distinct even when shown very small.

Wednesday, 26 June 13

Page 7: Cat academy content creation guidelines

11) The pics have to clearly tell the story of the phrase they’re

teaching

Wednesday, 26 June 13

Page 8: Cat academy content creation guidelines

The quality of the pictures naturally has to be very high.

They key thing is that they tell the story of their phrase very clearly.

“I like to drink water with my sardines”

Wednesday, 26 June 13

Page 9: Cat academy content creation guidelines

“I don’t want to have a shower”

A good way to tell whether the pic is doing the right job is to ask, does the meaning of the phrase/ caption play on the

most obvious and notable part of the scene?

Win- because the key feature is the cat ready for

a shower.

“I don’t like”

Fail. The photo is poor quality, and could mean

anything.

Wednesday, 26 June 13

Page 10: Cat academy content creation guidelines

A good way to tell whether the pic is doing the right job is to ask, does the phrase/ caption play on the most obvious

and notable part of the scene?

“I have to sleep”

Fail. The key feature is that the cat is on top of

the man, asleep.

A better caption would be “I’m the boss”

“What time is it?”

Win- because the key feature is that the cat is

looking at a clock.

Wednesday, 26 June 13

Page 11: Cat academy content creation guidelines

2The pics have to be clear and distinct when

shown at different sizes.

Wednesday, 26 June 13

Page 12: Cat academy content creation guidelines

Large Medium

Small

On the app, the cat pics appear in big, medium and small size (see below).

Wednesday, 26 June 13

Page 13: Cat academy content creation guidelines

The scene should be relatively uncluttered, with clear foreground action, and a distinctive configuration.

Fail.

Win.

Too indistinct.

No clear “pop”(or narrative)

Easy to recognize when small

Wednesday, 26 June 13

Page 14: Cat academy content creation guidelines

Good ones are easy to “read” when small and look clearly different from

each other.

Wednesday, 26 June 13

Page 15: Cat academy content creation guidelines

“There are four cats in the restaurant”

Ok- still nice and clear

Oh dear. Too little contrast, unrecognizable when small.

Wednesday, 26 June 13

Page 16: Cat academy content creation guidelines

It’s frequently necessary to crop photos and treat their colours to bring out their goodness

Wednesday, 26 June 13

Page 17: Cat academy content creation guidelines

How to get involved

Wednesday, 26 June 13

Page 18: Cat academy content creation guidelines

1) Find some phrases from the google doc linked above

2) a) Take photos of your cats to illustrate these phrases

or2) b) find photos from other sources that are available under Creative Commons Attribution 3.0 Unported

License

3) Submit the photos using the box below

Submit Memes

4) email [email protected] saying which sentences you have submitted

Wednesday, 26 June 13

Page 19: Cat academy content creation guidelines

Thanks!

Wednesday, 26 June 13